What’s Holding You Back?

Who Are We?

Ryan Gray Brent Dunn

https://ppcmode.com/blog

Why People Fail

● Not enough funds● Lack of confidence● High expectations● Want success instantly● Lazy & make excuses

Budgets

Do you have enough to actually have success at this?

Minimum $3-5k highly recommended.

Budget Consideration

You should consider all aspects of your business when it comes to capital.

Your money should be invested wisely to make the “most” of each dollar.

Domains and Hosting

Tools, Software, Training

Campaign Spend

Setting Realistic GoalsUse goals to track your progress, but be smart about your spending.

January 2017Have all my tools and knowledge together, getting started.

March 2017Overall revenue goal of $1,000.

June 2017Average $100/day profit.

July 2017Diversify multiple niches, traffic sources, campaigns.

October 2017Made all initial capital back, business is profitable.

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Campaign BudgetYou should have an overall campaign budget before launching and stick to it.$100/day - $700/week

What’s Working In 2017?● Apps● Complex Funnels

○ (Grouping Geos - Monetizing Crap Traffic)

● Pay Per Call● Lead Gen● Making Own Assets

Running Apps

Pros

● Can be ran on large sources○ Facebook○ Google

● Huge profit potential ● Sustainable ● Good quality = huge pay

bumps

Cons

● Difficult to get cap as an “Affiliate”

● Quality is a big concern● Very competitive● No real competitive

advantage other than placement targeting

Running App Installs● 80% of the work is getting the “best” deal ● 20% of the world is setting up campaigns, optimizing,

getting traffic● Traffic is easy because you’re just direct linking. ● You need the best app install though (i.e. popular)● You MUST represent yourself as an agency● The word AFFILIATE is poison in the app space (they

relate it to fraud/incent traffic).

Running App Installs● I think you’ll agree with me when I say it’s REALLY hard to create a blog that actually makes money.

● Or is it?

● Well, it turns out there is an easy to follow method to do just that!

● The best part is it’s very easy to learn and anyone with enough motivation can succeed.

● In today’s post I’m going to show you exactly how to build your very first blog, step-by-step from start to

finish.

●

Running App Installs← Good ratings, high install rate

Top of the charts →

Conversion Tip: Buy Ads In Similar AppsAdwords tip:When targeting EXACT placements, you'll use this format:

● iOS apps: mobileapp::1-<9-digit numeric app ID> (For example, mobileapp::1-123456789)

● Google Play apps: mobileapp::2- (You can find the package name in the Google Play store.) (For example, mobileapp::2-com.example.app)

If you notice in Google Play links, the package name is in them:

https://play.google.com/store/apps/details?id=com.alibaba.aliexpresshd <-- package name

App Optimization

1. Multiple Conversions (need more than 1 for data)

2. Site Placements3. Banners/Creatives used4. Operating System?5. Week/Day Parting6. Smartphones/Tablets

What Is A Funnel?

● Make every click generate revenue no matter how small of an increase

● Focus on your EPC ○ (Earnings Per Click)

The purpose of a funnel is to add multiple revenue streams to your campaign. By running multiple offers and taking advantage of every click or action.

Funnel Monetization Options● Multiple CPA offers● Lead capture funnels● Building assets

○ Apps○ Sites

● Sell the traffic back to traffic sources

Complex Funnels

Pros

● Gives competitive advantage● Can buy traffic multiple

places, even from affiliate networks

● Multiple offers, in multiple Geos

● Monetize traffic that would otherwise be wasted

● Diversification

Cons

● Hard to buy traffic on Tier 1 traffic sources

● Tier 2 and 3 traffic sources may take more budget to test

● Conversion flows change● Regulations

Complex Funnel Example

Making Own Assets● ASO (App Store Optimization) is the new SEO (Search

Engine Optimization)● How many of you are developing your own apps?● You can do this with a WordPress website + online

app builder with no coding knowledge● Leverage the traffic to your apps to promote offers,

get ad impressions, and more● Send your own PUSH notifications to your traffic

Making Assets

Pros

● Can advertise directly on Tier 1 traffic sources

● Build real asset you own● Don’t have to buy traffic,

can leverage organic traffic from app store

● Work with fellow affiliates● Much cheaper than paid

traffic

Cons

● Takes a little extra effort● Rankings and traffic are

instant

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