Affiliate marketing -sell successfully with minimal initial investment
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Transcript of Affiliate marketing -sell successfully with minimal initial investment
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Affiliate marketing– sell successfully with minimal initial
investment –
Alex GheorghițanExecutive Network Manager @2Performant
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Despre mine
• Absolvent de FEAA, Timișoara în Iulie 2013• August 2013, primul job, 2Parale
• Junior Affiliate Manager, 2Parale.ro• Affiliate Manager, 2Parale.ro• Advertiser & Affiliate Manager, 2Parale.ro• Executive Network Manager, CEE, 2Performant.com
• Născut în 1991, Gorj
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Info e-commerce România1,4 miliarde EUR în 2015
11 milioane utilizatori internet 6,7 milioane au
cumpărat vreodată
5000 magazine active
1,4 milioane au cumpărat de pe
mobil
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Ce este Affiliate Marketing-ul?Marketingul afiliat este un model de marketing bazat exclusiv pe performanță: plătești doar pentru rezultate.
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Source: shopify.com
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„Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John WanamakerUS department store merchant (1838 -
1922)
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Evoluția afilierii în România
2010 2011 2012 2013 2014 20150
100
200
300
400
500
600
83112
226
309
419
515
Ani
Num
ăr d
e m
agaz
ine
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Evoluția afilierii în România
2010 2011 2012 2013 2014 20150
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
3251
7697
15720
30014
37186
43978
Ani
Num
ăr d
e afi
liați
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De ce Affiliate Marketing?
• Afiliați care cunosc piața;• Feedback fără costuri;• Testare fără riscuri.
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Tipologii de afiliați• Specialiști PPC• Publisheri, bloggeri• E-mail marketing• Platforme de cashback și vouchere• Agregatoare de produse• Comparatoare de prețuri• Pagini de facebook• Proiecte nișate/micro-nișe
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ARE YOU WATCHING ME?!
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Setarea programului de afiliere
A. Grila de comisionare și perioada de recurență;B. Descrierea și TOS-ul programului de afiliere;C. Uneltele de promovare.
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Setarea programului de afiliereA. Grila de comisionare și perioada de recurență• rata de conversie;• valoarea comenzii medii;• marja de profit pe fiecare categorie de
produs;• comisionul mediu oferit de concurenți;• procentul oferit pe alte canale.
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Setarea programului de afiliereB. Descrierea și TOS-ul programului de afiliere• descrierea magazinului și a produselor vândute;• avantajul față de clienți;• avantajul față de alte magazine din aceeași
categorie;• setările programului de afiliere;• tipologia clienților;• bonusuri de performanță și alte strategii de
management.
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Setarea programului de afiliereC. Uneltele de promovare
• Bannere;• Feed-uri de produse;• Widget-uri.
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Performanța programului de afiliere
• Comunicarea;• Atragere de afiliați noi;• Motivarea afiliaților;• Activarea afiliaților;• Procesare rapidă.
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Despre 2Parale & 2Performant• 2Parale.ro:• Lider în România;• + 500 magazine; + 60.000 euro un singur afiliat/lună;
• 2Performant.com:• Platformă nouă și modernă;• 60 magazine;• Target: CEE
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Clienți
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Vă mulțumesc!
Alex Gheorghițan - Executive Network Manager @2Performant
E-mail: [email protected]: www.linkedin.com/in/alexgheorghitanTwitter: www.twitter.com/alexgheorghitan