Affiliate Marketing Plan: Plan OutlineCritical Milestones Research Selection of solution Affiliate sales page why sign up? Affiliate program/network setup/review: info / join our program Affiliate tracking integration Affiliate network / software setup: all automation and business rules Press release for launch Blog for affiliate program Twitter account for affiliate program Facebook fan page for affiliate program Marketing affiliate program Recruiting new blood as affiliate marketers Regular communication

1. Research 1.1 1.2 1.32.

Competitive research Affiliate solutions research Prospective affiliate research Goals Definition Similar to business needs, but what *results* do you expect? When shall you gauge the results? Sales increase Traffic increase Business Needs Complimentary traffic / fill in holes to current traffic Demographic reach affiliates with users in your demographic Branding Increase sales, leads Search traffic Performance based advertising Conversion Rate Testing A/b testing Analytic tools Shopping cart abandonment rate & reduction recovery efforts?

2.1 2.2 2.33.

3.1 3.2 3.3 3.4 3.5 3.64.

4.1 4.2 4.3

4.4 4.5 4.65.

Lead form conversion rate before you leave attempt to halt abandonment Lead funnel opt in to sales process Multichannel Consideration Internal search vs. Search affiliates (paid search) Internal SEO vs. Affiliates (organic) Current customers and affiliates (pay on new customer only? Reporting on new vs. Current customers and affiliate channel?) Resources Available Technology shopping cart or ecommerce system Tech support integration help Tech policies: ensure consistent, continued tracking integration Website policies: ensure no phone number or phone tracking Tech support: updated, clean data feed Marketing support: material for affiliates Program support: dedicated staff to manage program Technology Needs What do you need for your affiliate tracking & affiliate management needs technology-wise? Network / in house software Integration with affiliate platform (tracking & reporting, data feeds, etc.) Technology Available In-House In house programmers with available capacity and expertise? In house technology support for integration and data feeds?

5.1 5.2 5.36.

6.1 6.2 6.3 6.4 6.5 6.6 6.77.

7.1 7.28.

8.1 8.2

9. Program T&Cs 9.1 9.210.

Refer to program features Restrictions Program Features Payout (default/public, private, level bumps, bonuses) Per-category or per-SKU payout (optional) First or last cookie 2nd tier Cookie tracking length Additional tracking (IP address, local tracking) Email or lead data is directly associated with prospect regardless of closing time.

10.1 10.2 10.3 10.4 10.5 10.6 10.7

10.8 10.9 10.10 10.1111.

Marketing material breadth and depth Data feed Support hours Affiliate management

Program Operations Recruiter, researcher, designer, tech support, affiliate support, director Policy: approval time frame, payment time frame Accounting in the process CRM solution for affiliates

11.1 11.2 11.311.4 12.

Recruitment Strategies Tools to identify: syntryx, hitpath Conferences Forums Affiliate program blog Intra-network recruitment vs. Extra-network recruitment Network resources

12.1 12.2 12.3 12.4 12.5 12.613.

Activation Strategies Initial outreach Automated emails plan Emails: include affiliate-specific code within message! Use affiliate communication to show 13.4.1 13.4.2 13.4.3 13.4.4 13.4.5 Success of program Proactive management Successful affiliates as examples Build trust in inactive affiliates, and Be top of mind for when theyre ready to activate

13.1 13.2 13.3 13.4

13.5 13.614.

New affiliate sales contests, or first sale bonus Auto-deposit $10 in account (conditional withdrawal of funds)

Social Media Integration Blog Facebook Twitter Flickr

14.1 14.2 14.3 14.415.

Reporting Needs

15.1 15.2 15.3 15.4 15.5 15.6 15.7 15.816.

New affiliates Trends among affiliates, affiliate segments Fraud detection and management Identifying hidden affiliate potential Multi-network crossover sales attribution Multi-channel crossover sales attribution (internal seo, internal search, current customer vs. Affiliate transactions) Affiliate activation reporting Subtopic

Optimization Strategies Conversion improvement Implementing video Implementing email capture call to action tracking to affiliate, with automated follow-up and affiliate attribution Continual promotions to motivate affiliates

16.1 16.2 16.3 16.417.

PR Of Program Initial press release Blog: ongoing relations and awareness Forum participation and / or dedicated forum Conferences

17.1 17.2 17.3 17.418.

Affiliate Communication Strategies IM, email, postal mail Newsletter strategy Affiliate promotions / contests notices/newsletters Blog utilization Forum utilization Quarterly, monthly, weekly buckets of affiliate segments get appropriate personal outreach

18.1

18.2 18.3 18.4 18.5 18.6

19. Monitoring 19.1 19.2 19.3 19.4 Trademark utilization Paid search monitoring Email compliance monitoring Email suppression list monitoring