Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays

Affiliate Marketing for Mobile Apps

@PeterHamilton #AMDays

Mobile Devices: •  More Mobile Phones than Humans on Earth •  More Smart Phones than Feature Phones Mobile Usage in 2011: •  10% of Web Usage is Mobile (doubling every year) •  Average User Downloads 65 Apps •  Average App Session is 4.5 min. Mobile Advertising in 2011: •  $1.4 Billion in Spend •  Clicks +711%, Requests + 698%, Revenues +522%

BOOM!!!

@PeterHamilton #AMDays

Mobile Web / Mobile App

@PeterHamilton #AMDays

Ecommerce/Brands (Pay-Per-Call, % of Sale) Dating (LeadGen, Subscription) Ringtones (Download, % of Sale) Social Games (LeadGen)

Mobile Web Offers

@PeterHamilton #AMDays

Mobile Apps Offers

Benefits for Advertisers

Users love the mobile app experience: •  Higher performance (games, maps, animation, etc.) •  Offline Interaction •  Advanced phone features (shake, tap, tilt, gps, etc.) Effective and measurable advertising: •  Higher conversion rates •  Users targeted by location, device, and OS •  CPI (cost per install) campaigns can boost rankings •  Users with the app installed more likely to make a

future purchase (factoring lifetime value of ads)

@PeterHamilton #AMDays

A New Style of Lead Gen

Lead

Email Address

Sale

Email Lists

= Mobile App Install = Phone Number = In-App Purchase = Real-time Notifications

Users are ready and willing to try a new app. Installing a mobile app seams less invasive than typing an email.

@PeterHamilton #AMDays

Affiliates Promoting Apps

Affiliate Traffic Sources •  Buy app to app traffic from ad networks •  Buy search traffic for arbitrage (Google Adwords) •  Buy remnant traffic from DSPs and large networks •  Buy direct from major publishers. •  Redirecting existing desktop traffic.

@PeterHamilton #AMDays

Benefits for Affiliates •  High conversion rates •  More seamless experience (structured funnel) •  Higher payouts per lead on average •  More targeted offer (users location and OS •  Long term compensation (future in-app purchases)

Mobile Ad Networks

@PeterHamilton #AMDays

What about mobile web traffic?

Facts: •  Nearly 20% of click traffic on HasOffers is on mobile

devices, and most directs to desktop or mobile web. •  Most affiliates already have mobile web traffic. •  Mobile app offers convert better J (targeted by device, real-time, user experience) Yet, the vast majority of affiliates still direct their mobile traffic to desktop, sms, ringtones, dating, pay-per-call and coupon offers. @PeterHamilton #AMDays

Why are so few affiliates monetizing their traffic with mobile apps?

@PeterHamilton #AMDays

It’s Just New and Different Lack of Education: •  Affiliates don’t know where to find mobile app offers. •  Affiliate networks are just getting started. •  Few understand the tracking (advertisers or affiliates). Tracking is Different: •  Simple tracking cookies don’t work in apps •  UDID and device ID is available on browsers •  You need to use a user fingerprinting solution

@PeterHamilton #AMDays

Mobile App Tracking™

your mobile app tracked by

Mobile Web to Mobile App + Mobile App to Mobile App

What Mobile App Tracking includes: •  iOS and Android SDK •  Install one SDK •  SDK integrated with main ad networks. •  Track all app installs and events for free •  Generate unique affiliate links •  Server postbacks for third party systems •  Complete dashboard with real-time reports •  Complete 2-Way API, fully documented •  Integrated with Google Analytics and others

@PeterHamilton #AMDays

Affiliate Networks

Some affiliate networks are dabbling in mobile app offers, utilizing HasOffers mobile technology.

@PeterHamilton #AMDays

Biggest Mobile App Agencies

What's Next?

@PeterHamilton #AMDays

Changes in Tracking (UDID)

•  Apple is phasing out the use of UDID

•  All major ad networks currently rely on UDID and/or device ID to track installs.

•  Device fingerprinting must fill the gap for mobile web to mobile app.

•  Choose to work with platforms and networks that do not rely on UDID.

Reference: iMediaConnection.com Phasing Out UDID

@PeterHamilton #AMDays

@PeterHamilton #AMDays

Privacy Privacy Privacy

Phone Contacts •  Path, Twitter, and others reprimanded for using an individuals phone

contacts without their knowledge. •  Most major ad networks collect phone contacts, store them locally, and do

not encrypt.

PII (Personally Identifiable Information) •  Still undefined on mobile. •  Fully defined PII by the United States government will likely include UDID

before the year is out.

FTC Regulations Coming

@PeterHamilton #AMDays

Many game developers for iOS depend on the Apple rankings to bring organic installs. Much of the pay-per-install Advertising today is used to Game the system by purchasing enough installs to be ranked as a top ten app in the Apple AppStore.

Apple Squashes Velocity

@PeterHamilton #AMDays

Facebook mobile advertising is already predicted to Reach $1.2 Billion on one Year

•  Perfect platform for promoting mobile apps.

•  User experience is extremely important.

•  Connecting the social graph to mobile apps.

•  Connecting to their already existing game advertisers.

Facebook Mobile Ads

@PeterHamilton #AMDays

Apps for the new Kindle Fire will likely not be ad network friendly.

New App Platforms

Windows 8 Apps rumored to be using open web technologies.

HTML 5 Apps can load higher performance games in browsers.

@PeterHamilton #AMDays

Don't Get Left Behind

@PeterHamilton #AMDays

Shhhh… Sneak Peak

@PeterHamilton #TrackNPay

Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays

Affiliate Marketing for Mobile Apps