How Bloggers Benefit Your Business | Professional Travel Bloggers Association ATM 2015
Affiliate Management Days Recruitment and Retention of Bloggers For Affiliate Marketing
Transcript of Affiliate Management Days Recruitment and Retention of Bloggers For Affiliate Marketing
Bloggers and Affiliate Marketing: Recruitment & Retention
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
by Stephanie Robbins, Robbins Interactive
Affiliate Management Days: San Francisco, CA
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Content Niche Affiliate Bloggers
Bloggers know about public relations
Reach
Media value
Sponsorship
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
We need to teach them about affiliate marketing
Reach
Media value
Sponsorship
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
AND we need to speak the blog language
Education for the blogger
Passive income
SEO for affiliate
marketing
Optimization of
existing posts
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Lower sales
Brand equity
Long term relationship
Managing Your Expectations
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
You MUST have a plan
Ideal audience reach?
Can they use social
media?
Should they have existing
posts on the topics?
Giveaways?
Free product review?
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Lindex
Buzzstream
The Right Tools for the Job
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
This is a marketing effort
Social media
Groups
Twitter Chat
Conferences
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Your subject line matters
Keep it personal
Example: Natural Beauty
Product Opportunity
First Impressions
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Short and Sweet
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Hi <first name>, I read your post on natural beauty products. Nicely done. As the affiliate manager forHealing Natural Oils, I am on the lookout for bloggers who support homeopathic solutions. Would yoube interested in testing out H-Glow to see if we can work together?I can be reached via email or at 760-631-8410.
Look forward to talking with you soon.Steph
Communication would be personal and concise
Money Talks
Go Live Bonus
First Sale Bonus
Increased
commission for
efforts
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Education is crucial
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Stay in touch the same ways you got in touch
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Make recommendations
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint