AFC Grassroots Football Workshop...
Transcript of AFC Grassroots Football Workshop...
AFC Grassroots Football Workshop 2013
Grassroots Philosophy and Strategy- Europe Model
Grassroots Philosophy and Strategy- Europe Model
UEFA Perspective
• The Growth of Organized Grassroots Football
• Grassroots Football Philosophy
• The role of UEFA in promoting Grassroots Football
• Good Practice in National Associations in UEFA
• Volunteers
• Relevance to National Teams
Decrease of informal
sport and ‘ street
football’ worldwide
World Trends in Grassroots Football
Less Street Football and
The need for Organized Grassroots Football increases as :
• Parents want safe organised leisure for their children
• Income and Personal Disposable Income Increases
• Leisure Time Increases
• Greater number enter Higher Education ( +18 years of age)
• Greater % of population is in Urban areas
• More Football on TV
• Increased female interest in Football
What is Grassroots Football ? Deciding on a Grassroots Philosophy:
Please record your answer
1. All Football which is not professional ? Yes /No ?
2. All Football which is not professional or International v other countries? Yes/No?
3. Football in Youth Academies for under 18 years of age = Grassroots Football?
Yes/No?
4. Is it just for children or Under 18’s or is it for all ages ? Yes/No?
5. All Female football ? Yes/No?
6. Include Futsal ? Yes/No?
7. Football for players with disabilities ? Yes/No?
8. Is it inclusive – for all people and religions? Yes/No?
9. IS GRASSROOTS FOOTBALL CONTROL OR CONTROL AND GROWTH? Yes/No?
10. IS GRASSROOTS FOOTBALL REACTIVE OR PROACTIVE ? Yes/No? Can we
assume children will ALWAYS play football?
11. Do you need an Association Grassroots Plan ? Yes/No
ANY OTHER FEATURES OF GRASSROOTS FOOTBALL?
What is Grassroots Football in UEFA Associations? A Common
Grassroots Philosophy
1. All Football which is not professional ? Yes
2. All Football which is not professional or International v other countries? No-
International Women's Football is not Grassroots Football
3. Football in Youth Academies for under 18 years of age = Grassroots Football? Yes
4. Is it just for children or Under 18’s or is it for all ages ? No-all ages
5. All Female football ? Differs as some countries now have professional female
leagues
6. Include Futsal ? Mostly yes – but some differences
7. Football for players with disabilities ? Yes
8. Is it inclusive – for all people and religions? Yes-actively inclusive
9. IS GRASSROOTS FOOTBALL REACTIVE OR PROACTIVE ? Proactive
10. IS GRASSROOTS FOOTBALL CONTROL OR CONTROL AND GROWTH? Control
and Growth
11. Do you need an Association Grassroots Plan ? Yes – if the FA doesn’t provide
organized Grassroots Football someone else will !
What is Grassroots Football?
All football which is non-professional / non-elite is part of grassroots football.
It is football for all, irrespective of size, shape, colour or faith.
Grassroots Football Categories
Football for all:
Children’s Football
Schools Football
Amateur Football
Women’s Football
Beach Soccer/Futsal
Leisure Football
Veterans’ Football
Community Football
Disability Football
Association Models
20th Century CONTROL Association ?
National Association
Regional Association
Club
Team
Player
21st Century CONTROL & GROWTH
Association ?
Player
Team
Club
Regional Association
National Association
Why ORGANISED Grassroots Football ?-what are the benefits ?
Record and share with the person on your left
Accept there will be cultural differences
• For Players ?
1.
2.
3.
• For Parents ?
1.
2.
3.
• For Clubs ?
1.
2.
3.
• For Schools?
1.
2.
3.
• For the State Government ?
1.
2.
3.
• For the National Football Association?
1.
2.
3.
Why ORGANISED Grassroots Football ?-what are the benefits ?
• For Players ?
1. FUN & SELF-ESTEEM
2. MAKE FRIENDS
3. LEARN NEW SKILLS
• For Parents ?
1. SAFE
2. SOCIALLY ACTIVE : One child families,
Single Parents, Working Mothers
3. Physically Active : Activities away from
home/TV/Computer > child minding via
Football !
• For Clubs ?
1. Research shows that participation is
greatest in countries with High Number
of Teams per club
2. More Players = more potential income &
More teams = develop club identity and
stability
3. Life Long Players = more potential
volunteers
• For Schools?
1. Aid to Education especially boys:
literacy, numeracy and IT
2. School identity
3. Simple way to meet Physical Education
Requirements for boys and girls
• For the State Government ?
1. Reduce Crime at key times in key
locations
2. Reduce Health Costs > healthier (
especially females) ;less obese ;fewer
smoking; less alcohol problems
3. Social Cohesion- Integrate ethnic groups
• For the National Football Association?
1. Grassroots = Votes !
2. More Players = more potential income &
more attractive to sponsors
3. Increase the Pool from which to select
International players > international team
success
UEFA’s role in Developing Grassroots Football In Europe
• UEFA Grassroots Charter
To promote, stimulate, recognize and reward Good Practice
• Study Group Scheme
• Communication Tools
Grassroots Newsletter
UEFA.com/Training Ground
• Promotional Events
UEFA Grassroots Day
Awards
Activities Linked to UEFA Competitions
• Club Licensing for UEFA Club Competitions
“Clubs must run at least four youth teams, either within the club or affiliated
to the club”
The UEFA Grassroots Charter recognises the importance of non-
professional and non-elite football as well as the values of grassroots
football
A quality mark focusing on specific aspects of grassroots football
Fundamental requirements: basic structures (e.g.Grassroots
Plan,Committee and Manager ) , grassroots leader training and various
services for players
The UEFA Grassroots Charter
Basic level (One-Star Membership)
Advanced level (Two-, Three-, Four- or Five-Star Membership)
Superior level (Six-Star Membership)
Premier level (Seven-Star Membership)
Foundation Programme
Benchmark Programme
Highly Developed Programme
Women’s / Girls’
Participation Star
W
Social and
Disability Star
S
Registered
Participants Star
R
Promotional and
Growth Star
P
Inclusive Programme
4
3
2
1
Review of the Star System
6
Stars: 10
5
Stars: 9
4
Stars: 5
3
Stars: 7
2
Stars: 4
1 Star
: 18
UEFA Grassroots Charter Map
Last update 08.10.2012
Identified Weaknesses:
The system appears to be over-complicated.
Having 7 stars increases the gap between the weaker and
the more developed associations.
.Objectives:
Recognise, stimulate and reward grassroots development in UEFA member
associations
Simplify the present 7 tiers into 3 tiers (Bronze, Silver and Gold)
UEFA Grassroots Charter Review
Proposed Structural Changes:
Maintain the criteria for star one but
make this the Bronze level criteria
3 simple criteria to be used to
assess Silver and Gold:
Growth: Increase in the total number of
registered players
Retention: Retaining players as they
become adults
Inclusion: Expanding participation to
include more females and footballers
with disabilities
UEFA Grassroots Charter Review
Top Level (former 6th and 7th star) Highly developed and benchmarking programmes
Advanced Level (former 2nd, 3rd, 4th, and 5th star)
Basic level (former 1st star) Foundation Programme
2013 2010 2008 2007 2006 2005
Regional Workshops
Since 2006
Grassroots Day
Since 2010
All the NAs on board
Circle is closed
Grassroots Milestones Study Group Scheme since 2008
UEFA Study Group Scheme: Grassroots Football Specific
29 different Host Associations
64 seminars on Grassroots
Football:
Season 2008/09: 10 seminars
Season 2009/10: 12 seminars
Season 2010/11: 13 seminars
Season 2011/12: 16 seminars
Season 2012/13: 13 seminars
5 seminars:
Netherlands
Finland
Germany
4 seminars:
England
Ukraine
Denmark
3 seminars:
Norway
Spain
Switzerland
2 seminars:
France
Italy
Scotland
Czech
Republic
Sweden
Rep. of Ireland
Wales
Slovenia
1 seminar:
Croatia
Scotland
Azerbaijan
Israel
Cyprus
Moldova
Turkey
Malta
Moldova
Cyprus
Faroe Islands
Hungary
Grassroots Milestones Summer of Grassroots Football since 2004
Started to celebrate the 50th
anniversary of UEFA; this
campaign ran annually until 2011
Encouraged all member associations
to develop mass promotional events
UEFA provided adidas equipment
(t-shirts and footballs) to all
member associations
UEFA certificates provided for the
best events in each association
Europe-wide grassroots
photography competition
Best Grassroots Photo 2008 – Republic of Ireland
Promotional tool
Inspiration and entertainment
Public platform for NA
Grassroots Projects
Numerous skills lessons
Knowledge source and
information for specialists:
fitness, goalkeeping, medical,
anti-doping
Refereeing section
TactX licences
UEFA Grassroots Day 2013
When: On the Wednesday before
the UEFA Champions League final
What: The same adidas equipment
is provided to all member
associations (400 footballs, 50 futsal
balls, 150 t-shirts)
How: The associations are
encouraged to organise events on
and around this day in a pan-
European celebration of Grassroots
Football
UEFA Grassroots Day 2013 – Champions Festival Presence
Since 2011, the UEFA Grassroots
Programme has a presence at the
UEFA Champions Festival
Activities for 2013 include
Grassroots tournament on Sunday 26 May
Disability football exhibition
Penalty shoot-out trial of blind players
Grassroots Day Top Trumps distribution
Graffiti artist painting a grassroots themed
mural
UEFA Grassroots Day 2013
Specific web portal with educational material, news information and a
Grassroots Day calendar
Maxi-pitches donated to the host cities of the Champions League Final
(starting in 2010) and Europa League Final (starting in 2011)
Grassroots Day awards for exceptional Leaders, Projects and Clubs
UEFA Grassroots Day Awards 2013
Best Grassroots Leader – A volunteer coach/organiser who has exhibited
exceptional commitment and had a big impact (numbers playing or social
significance) over a longer period.
Previous Winners – Best Grassroots Leader
2010 Gold: Oleksandr Kadenko – Ukraine
2011 Gold: John de Looze – Netherlands
2012 Gold: Benny Hansen – Denmark
2013 Gold: Fikret Kadioglu (Turkey)
UEFA Grassroots Day Awards 2013
Best Grassroots Project – A special grassroots project run by a regional
association, agency or school that has a specific focus on football development,
society, education or health and is not the regular business of the association.
Previous Winners – Best Grassroots Project
2010 Gold: Open Fun Football Schools - Moldova
2011 Gold: Schleswig-Holstein - Germany
2012 Gold: Fortum Tutor - Finland
UEFA Grassroots Day Awards 2013
Best Grassroots Project
Gold: Children’s Homes Programme (Hungary)
A special social project providing regular football for children living in homes and orphanages.
Project will be expanded to provide unforgettable experiences for more children
UEFA Grassroots Day Awards 2013
Best Grassroots Club
Gold: SV Wilp, SC Klarenbeek, SC
Cupa & VV Voorst (Netherlands)
A unique multi-club approach to the
provision of football
Clubs put local rivalries aside to
ensure the football for women and
girls in their home region
Best practice example for the rest of
the Netherlands.
Good Practice in National Associations:
Developing a Strategy for Grassroots Football – A 4/5 year cycle
8. Develop Volunteer Education
Programmes:
Administrators, Coaches & Referees
9. Provide Programmes &
Services for Players for use by Clubs , Schools and Govt.
10. Find Sponsors & Financial Supporters
12. Recognize, Reward and Share
Good Practice….then go back to 1 and start
again !!
11. Monitor Progress to Achieving
Objectives. Ensure Accurate Data
6. Establish a Grassroots Committee
& Agree a Budget !
1. Consult all possible Stakeholders
7. Appoint a Grassroots Manager to manage the Plan
2. Decide on a Grassroots Philosophy
3. Assess Strengths and Weaknesses> Get
Accurate Data >Establish Needs
4. Develop a Grassroots Plan with
objectives
Give the Plan a ‘ Name’
5. Include a Facility Plan
Key Aspects of Good Practice
• Growth Programmes for ‘clients’ : Clubs, Schools & Government
Promotion
• Retention Quality Education of Volunteers
Club Accreditation
Flexibility of Opportunity
• Inclusion Females
Footballers with disabilities
Inner Cities/ Disadvantaged groups
Homeless & Orphans; Children at risk & Children in Care
Ethnic Minorities & Prisoners
Programmes, Products and Services for Clubs to enhance &
increase participation ( + attract sponsors)
Growth through Clubs
• Club Organization Template
• Fair Play League
• Mini- Game for adults and
children
• Skills Competitions
• How to attract Girls to play
• Train Coaches & provide
resources
• Holiday Courses for children
• Festivals for all players
• Grading of clubs
• Awards
• Team Competitions
+ DO SURVEYS & GET FEEDBACK
Programmes,Products and Services for Schools to enhance &
increase participation ( + attract sponsors)
Growth through Schools
• National PE Curriculum ( e.g.
Ukraine)
• Using Football to help in
reading,maths and IT
• Train teachers ( especially
females) and provide resources
• After school clubs
• Fair Play League
• Mini- Game for children
• Skills Competitions
• How to attract Girls
• Festivals
• Awards
• Team Competitions
+ DO SURVEYS & GET FEEDBACK
Programmes,Products and Services to increase participation in
conjunction with Government
Try to access non-sporting funds to meet stated government policy e.g.
• Health & Hygiene ( especially female health)
• Improving Diet ( e.g. AFC campaign)
• Reducing health costs associated with smoking,alcohol,drugs
• Reducing Crime at key times and in key areas
• Improving Social Cohesion
• Improving Literacy in Boys
• Healthy conscripts for Military
Growth with Government
Promoting Grassroots Programmes
High Profile Grassroots Ambassadors –
Players / Coaches / Non-football personalities
Campaigns – think outside the box
Sponsor events – link with your sponsors
Websites – use your associations website or
specific websites to promote grassroots
Festivals – football festivals on a specific
day/weekend encouraging everyone to come
out and play
Awards – a national grassroots award system
to help recognise those who give their time to
the grassroots game
Learn from each other
Finding, Retaining & Educating Grassroots Volunteers
‘ The quality of Grassroots Programmes cannot exceed the quality of the
Volunteers’
• Why do Volunteers Volunteer ?
• Why don’t they Volunteer?
Why do they volunteer or don’t volunteer?
Record your answers and share with the person on your right
• Reasons why people
volunteer:
1. ……
2. ……
3. ……
• Reasons why people
don’t volunteer
1. …..
2. …..
3. …..
Why do they volunteer or don’t volunteer? (*) EU Study on Volunteering in the European Union 2009 http://ec.europa.eu/sport/news/news900_en.htm
• Reasons For:
See results of work
Passionate Interest
Meet People
Sense of Achievement
Feel Involved
Professional
Development
• Reasons Against
Not enough time
Don’t know how to get
involved
Bureaucracy !
May have knowledge, but
don’t have the necessary
skills
Who are volunteers ?
1. Friends of existing Volunteers
2. Former Referees and their friends
3. Former Players and their friends
4. Teachers –in their own time -and their friends
5. Police/Social Workers –in their own time -and their friends
6. Students - and their friends
7. Family : Parents,Uncles,Aunties,Grandparents- and their friends
8. Senior Citizens- and their friends
Case Study Examples
FFU ( Ukraine ) “ In 2011 ,over 1,000 PE teachers will be given a
backpack, in which they will find a ball, an air pump, football kit, a
tactics board with markers, and a book and CD on football coaching,"
Yugeniy Stolitenko, head of grassroots at the Football Federation of Ukraine
• KNVB believe the key is to recognize them ‘Give them a jacket, tracksuit
with the logo of their FA
What do we want volunteers to do?
• Be clear in what is required –administrate/referee/coach
• Expect Commitment and Reliability but ….be flexible
• Parent Pledges : ‘contract ‘ of duties that the parent will provide when their
child joins the club e.g. “ I will agree to referee/wash kit/be an assistant
coach/transport players/help with administration/make refreshments/look after
balls and bibs “
Case Study Examples
FA Ireland
• “We recommend that clubs break down Volunteer roles into specific jobs of 2
hours per week and to use this approach to widen their volunteer base “
• Most clubs work from within, i.e. attract new Volunteers from Ex players,
family members or parents when their children start playing for the club.
Miriam Malone
KNVB “ The most successful volunteer projects are those in which volunteers
have a demarcated role. Not to many things but very specific.” Piet Hubers
Retaining Volunteers
Recognition DFB ( Germany )
A Simple Thank you
• “We have established since
the late nineties a
nationwide "Thank you"
campaign, where we as a
national federation say
"thank you" to about
3000 long time volunteers in
clubs every year.
• For this we have established
a structure of volunteer
officers in each of your 330
local districts. Their job so
far is to organize the "thank
you" Willi Hink
English FA Local Awards
Volunteer Education- to develop ‘ skills’ …not just knowledge
Increasingly
• Involve Parents –don’t just tolerate them
• Teenagers as ‘ volunteers ‘ for smaller children
• Flexible :Can ‘dip’ in and ‘dip’ out
• ‘On the Job ‘ Workplace centered ( Danish FA go into clubs to work with
coaches) which fosters skill development
• On Going – not just a ‘ Course’
• Can ‘dip’ in and ‘dip’ out
• Free: no cost
• Supported by the web (especially in the UK,Holland,Germany,Italy and
Scandinavia)
Retaining Volunteers : Is the priority knowledge or skills ?
What to coach or How to coach ?
Knowledge is now available everywhere
Websites
Make use of FREE tools on the web to support the training of coaches,
volunteers and referees
• Use Google Search to find Material
in your language
• Use Google Translate
• View www.uefa.com/trainingground
• Explore You Tube
You Tube search for ‘ soccer coaching videos’ = 98,000 clips !
45
10 reasons the web is used as a SUPPORT Tool
1. Interactivity: Active interaction v passive of knowledge
2. Maximize Contact time: More opportunity for face to face problem solving
3. Blend: Compatible with existing modes of delivery
4. Extension of your learning environment: Continues the learning process
5. Community :User generated content-Less Command and Control v more
Collaboration
6. Personal : Opportunity to personalize material to the individual
7. Range of media: Text, graphics, power point, audio, still photos, video and links to
other pages /sites
8. Convenient : Dynamic-on demand when & where needed.Adults want to learn only
what skills are necessary
9. Affordable and Cheap : Less expense on travel,accomodation & ecological
10. Already use for administration : so why not extend to education ?
Case Study of Grassroots E Learning - Cayman Islands FA ‘ C’ Licence Course 2010 :
- 12 x 60 minute webinars via Skype ( free)
- Reference Video via You Tube ( free)
- Students tasks, their coached sessions and discussions via Facebook ( free)
+ 2 day Practical Evaluation in the Cayman Islands
http://www.caymanfootball.ky/news/news.php?id=290
Other Key ways to foster Retention
• Club Accreditation Schemes : ‘ mini- club licensing’ involving key criteria for
grassroots clubs (e.g. UK & Scandinavia):
Number of teams
Age ranges including young and old
Qualifications of coaches
• Flexibility of Opportunity :
• Fun rather than commitment and for 24/7 for 365 days
• Large squads & Fewer Fixtures
• As Local as possible – safe and avoids travel
Very Social e.g. more Festivals
5-a-side & Futsal
Administratively ‘lite’ : fewer committees >self organized > more web based
In cooperation with commercial providers
Mixed: male and female !!
Grassroots and International Football
At Grassroots - Don’t just select early birthdays ! This will restrict your selection
• Turkey won the 2005 UEFA Under 17 Championship in 2005:Qualification Date (January 1st)
• - 50% of the squad were born in the first 3 months of the qualification date
• -10% were born in the last 3 months of the qualification date (Oct-December)
• 2006 : First 3 Months First 6 months
• Russia 50% 75%
• Cz 50% 75%
• Germany 50% 75%
• Spain 50% 80%
• All Star Team 50% (30% in Jan) 90% - none in last 3 months
Of all 72 Squad players only 2 from last 3 months and only one of these
LATZA(Ger) played a full game
1981 England Under 15’s –as 14 year olds
Front Row :who are staff and which are players?
Case Study : Iceland
• 350,000 population
• Less than 5,000 registered players
• 2011
Under 21’s male qualify for last 8 of UEFA Championship
• 2012
Under 17’s male and female qualify for last 8 of UEFA Championship
• 2013
Senior Women's Team qualify for last 8 of UEFA Championship
Maximum use of all players regardless of birthdates
Summary :The importance of Grassroots Football
Grassroots Football is one of the 11 UEFA core values. Supporting Grassroots is at the heart of National Associations and UEFA .Grassroots Football is an essential INVESTMENT not just a Cost or
The importance of Grassroots Football was highlighted at the UEFA Congress in Paris in 2011 – the values for a better society were underpinned.
President Michel Platini praised the devotion and passion of millions of grassroots coaches and volunteers all over Europe
I AM A FOOTBALLER ......
Elevator Pitch to the President of your Association
You meet the President on the bottom floor by the elevator
The President asks : “Where have you been ?”
You : “I have been to a Grassroots Workshop in KL”
The President asks :
What is Grassroots?
Why should we be involved in Grassroots ?
What should we be doing ?
As the Elevator ascends the Association Building you have 30 seconds to
answer these 3 questions