‘Everybody Reads The Batavian’mediakit.thebatavian.com/wp-content/uploads/2013/06/... ·...
8
‘Everybody Reads The Batavian’ Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118 The Batavian is the local news site that more people visit everyday. Google Analytics Traffic Reports 108,490 March April Page Views Visits Unique Visitors May 493,303 834,797 128,425 512,095 852,965 122,637 514,933 876,267 We’re big fans of The Batavian as a way to promote Smokin’ Eagle. As a new business several months back, letting as many people as possible know about our restaurant as quickly as possible was critical. The Batavian worked spectacularly well for us. We’ve seen business increase 10 to 15 percent since our involvement with The Batavian. -- Jon Marcello, Smokin’ Eagle We love to support The Batavian. It’s become an indispensable news source for all of Genesee County and since we know people read The Batavian, we know it’s an effective and efficient way to let people know what we’re doing at Bontrager’s, whether it’s a special auction or a unique home for sale, we know we can get our message out to more people through The Batavian. -- Todd Jantzi, Bontrager’s The Batavian is the most successful way I’ve found yet to promote YNGodess. When we run a special on The Batavian, we sell out. When we announce a special event, people show up. Everybody reads The Batavian and I love The Batavian. -- Christine Crocker, YNGodess The Competition The Batavian The Competition on The Batavian Batavia Visitors Buffalo DMA 24,654 37,270 16,780 34,656 In 2012 The Batavian delivered for sponsors nearly one billion ad impressions
Transcript of ‘Everybody Reads The Batavian’mediakit.thebatavian.com/wp-content/uploads/2013/06/... ·...
‘Everybody Reads The Batavian’
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Batavian is the local news site that more people visit everyday.
Google Analytics Traffic Reports
108,490
March April
Page Views
Visits
Unique Visitors
May
493,303
834,797
128,425
512,095
852,965
122,637
514,933
876,267
We’re big fans of The Batavian as a way to promote Smokin’ Eagle. As a new business several months back, letting as many people as possible know about our restaurant as quickly as possible was critical. The Batavian worked spectacularly well for us. We’ve seen business increase 10 to 15 percent since our involvement with The Batavian. -- Jon Marcello, Smokin’ Eagle
We love to support The Batavian. It’s become an indispensable news source for all of Genesee County and since we know people read The Batavian, we know it’s an effective and efficient way to let people know what we’re doing at Bontrager’s, whether it’s a special auction or a unique home for sale, we know we can get our message out to more people through The Batavian. -- Todd Jantzi, Bontrager’s
The Batavian is the most successful way I’ve found yet to promote YNGodess. When we run a special on The Batavian, we sell out. When we announce a special event, people show up. Everybody reads The Batavian and I love The Batavian. -- Christine Crocker, YNGodessThe Competition The Batavian
The Competition
The Competition
The BatavianBatavia Visitors Buffalo DMA24,654 37,27016,780 34,656
In 2012 The Bataviandelivered for sponsors nearly
one billion ad impressions
‘Everybody Reads The Batavian’
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Premium Ad Positions - Limited Availability
630x100 Sold Out 300x100 Sold Out
Top Wide Banner Top Right Banner
300x100 Sold Out
Marquee Tile, left300x100 Availability
Starting July 1
Marquee Tile, center300x100 Sold Out
Marquee Tile, right
460x90 Short-term orders available
Top of Content170x90
Sold Out
Featured Stamp Ad
250x140Immediate Availability
Featured Tile
Premium Ad Pricing• Premium positions are sold on a CPM basis, which means “cost per thousand.”• Our base rate is $2 CPM, which means 100,000 impressions is $200 (2x100).• An impression is counted every time the graphic for the ad is loaded on a web page.• Your invoice at the end of the month will list actual impressions delivered, rounded to lowest 1,000, with total cost for the month.• Discounts available based on length of term and impression commitment.• Our base CPM rate is $2; competitors charge as much as $35 CPM.• No additional cost for ad creation and no setup fee.
Box Ad: 250x250
Flat monthly rate: $260Six-month term: $230 per month12-month term: $220 per month
Tile Ad: 250x140
Flat monthly rate: $160Six-month term: $145 per month12-month term: $135 per month
Stamp Ad: 170x90
Flat monthly rate: $50Four Months: $150
Ad Specs• Box and tile ads run on the right side of the page.• Stamp ads run on the left side of the page.• Box, tile and stamp ads appear on all news pages of the site.• There is no impression limit.• Ads are shuffled on the page with each page view, so all ads receive equal placement at various points on the page.• GIF, JPG, or PNG ad formats. No animation.• Impression and click reports available upon request.• Not listed: Current featured stamp ad positions that are currently sold out.
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Social Media, Contests & PromotionsSocial Media is increasingly important to local small businesses, but there’s only so many hours in the day for small business owners. It takes time to build your social media audience and keep your followers engaged. The Batavian is the one agency in Genesee County with both the audience and the expertise to expand your reach and craft your message.
On average, only six percent of the people who follow your business on Facebook will ever see anything you post. Use The Batavian to help extend your reach.• Facebook “Like” Contests• Ads in The Batavian’s News Feed• Sponsored Posts on The Batavian• Targeted Facebook Ads• We can help you produce relevant messages
The Batavian reaches more people on
Facebook than any other local source.
We can help with ...
Facebook Contests!Add 200 to 300 followers to your Facebook page for as little as $150
Contests: $50 setup fee / 50 cents per LikeOpt-In e-mail addresses includedYou supply the prize of at least $50 value
If you like contests, ask about our photo and sports contests.
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Shop Batavia is Genesee County’s only locally owned, locally focused full-service directory of local businesses. And it’s backed by the marketing power of The Batavian.
With Shop Batavia, you have an always-on channel to promote your business locally. You can sell directly to local buyers 24/7 and showcase your best products even when your doors are closed.
Shop Batavia provides you with easy-to-use tools to attract new customers with popular discount programs.
With Shop Batavia, you can also build direct marketing tools, such as e-mail newsletters, and stay in regular contact with your best customers. There’s a calendar for you to post your special events. Restaurants can post menus. Customers can create gift registries and shopping lists. Shop Batavia can be linked to Facebook and Twitter. Your listing also appears in popular search engines.
Free For Local Businesses:• Up to five items of merchandise at a time in the Marketplace• E-mail newsletter with up to 25 subscribers• One coupon per month• Five promotional photos• One-page menu• Gift certificates sale (15-percent fee on each sale)
Upgrade packages available more features and benefits:
• Value Package: $47 per month/$495 per year• Max Package: $97 per month/$995 per year
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
For your customers:• No more crinkled loyalty cards• Ends tracking and saving multiple loyalty cards• At their fingertips, stats on where they stand on points earned• Reminders and special offers from your business
For your business:• Reward loyal customers• Customize multiple rewards• Participate in cutting-edge mobile marketing• Track stats on your loyalty programs
Get the App, Earn Points... Be Rewarded! Get to know YOUR loyal customers
The Current Zebrareach package: • Customer directory• Basic analytics• Start-up promotional materials• Multiple reward levels• Business directory listing• Customer referrals• Zebrareach newsletter
Get started today:• Free for consumers• One-time setup fee of $75• FREE for first 50 customers, then $75/month• Cancel anytime• Tiered pricing for additional features
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Editable Ads
Keep your message fresh!Research and experience shows that online advertisers who change the message of their ads frequently reap greater rewards.
Ads that are fresh:• Are noticed more often by site viewers• Receive more clicks• Do better at reinforcing brand awareness
Editable ads allow you to change the message of your ad any time you like. There’s no need to e-mail our staff and wait for a change. Your changes are live on The Batavian instantly.
Change your ad frequently to reflect:• Hourly or daily specials• Coupon specials• New inventory• Introduce a new employee• Share a favorite quote• Ask an opinion• Advertising new rates• ... use your imagination
Editable ads are available to all current and new sponsors. The cost is an additional $75.
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Sponsored Posts
Put your message front and center with The Batavian’s
daily readersA sponsored post acts just like any other post to the site. It starts at the top of the home page and as new content is posted, it rolls down the page.
It will be seen by the vast majority of site visitors because readers tend to start at the top of the home page, with the most recent news and scroll down until they find the last item they read during their previous visit.
There are 20 pages on the home page. Your ad will be on the home page until the 21st post after your ad goes up. This usually means it will be on the home page for two or three days.
Your sponsored post can be a graphic, such as those to the left, or text. Typically, text posts jump after the first two paragraphs.
Sponsored Posts are $100 per post
Contact: Lisa Ace, Marketing, or Howard Owens, Publisher: (585) 250-4118
The Competition
Top of Content Ads
Special Daily Promotional
Position
The top of content ad is designed as a short-term, high-impact ad position giving sponsors an opportunity get maximum exposure for special events and sales.
Ads are booked on a daily basis with sponsors sharing rotation in the TOC position of available inventory for those days.
Rate:
• Daily Run Fee: $5• Impressions: $2 CPM• Discounts: Available for four or more
consecutive-run days and orders of 200,000 or more impressions.
The top of content ad appears on every news page, including the home page, positioned above the current top headline. It’s an exceptionally visible ad position.
