Yet customers still desire to experience products in person, so they can see, touch, try on or verify appearance in real time before making a purchase. Thanks to always-on connectivity, however, their time is limited, and so are their attention spans. According to PlanetRetail RNG’s 2017 Global Retail Report, “Immersive and interactive shopping experiences can reduce distractions and better engage customers to trigger consumer action.”2 Brick-and-mortar stores need to leverage technology to grow their business and deliver the convenient, personalized, information-rich experience digital-first consumers crave.

No matter the application, not all retail technology is created equal. Long-term success lies in adopting innovative, versatile solutions that not only facilitate engaging, personalized in-store experiences but also streamline operations and increase efficiency. The right retail point of sale technology, such as interactive touchscreens and tablets, can help specialty retailers and department stores create environments that connect the convenient, information-rich online shopping experience with the immediate gratification of an in-store purchase. To embrace the future of retail, operators should invest in devices that have the aesthetics, versatility and security necessary to keep business competitive and satisfy patrons.

59%of retailers plan

to increase their IT budgets for 20183

more likely to use mobile point of sale solutions

96%

more likely to have up-to-date point of sale hardware and software

150%

By 2020, a shocking 62 percent of consumers believe they will have access to information regarding product availability in-store without engaging a salesperson.1 The desire for less interaction with humans, paired with the convenience of online shopping, has led to an increase in customers turning to virtual vendors to make purchases. It is forecasted that by 2022, e-commerce will be the fastest-growing channel in every region around the world.2

Follow the leaders — closelyRetail leaders are: 4

AESTHETICSOptimize and stylize your space

Technology used to be an afterthought in the overall design of a retail space and typically was positioned only at the checkout counter. Now, technology can play a starring role throughout a customer’s in-store journey. Placed in various locations throughout the space, modern, sleek devices can blend seamlessly into the existing infrastructure and enhance store aesthetics.

The rise of in-store technologyAdvanced in-store systems can transform the consumer’s experience from a cookie-cutter, transaction-based trip to a unique, immersive excursion. Such technology may be what’s prompting brick-and-mortar retailers to increasingly adopt these new technology solutions.

Retailers with up-to-date technology in place have:3

Point of sale terminals////////////////////////////////////////////////////////////////////// 51%

Point of sale peripherals (signature pads, PIN pads, etc.)50%

In the next year, other retailers will have started or planned to start major upgrades for:3

Point of sale terminals 33%

Point of sale peripherals (signature pads, PIN pads, etc.)/////////////////////////////////////////////////////// 35%

INTRODUCING THE HP ENGAGE ONE SYSTEM Style without compromise

The versatile HP Engage One system pairs elegant design with durable functionality and maximum configurability to elevate the customer experience and support your business operations.

• Sleek, modern and adaptable design — Create a contemporary experience for

your customers.

• Touchscreen display — Engage customers and equip associates with a high-

definition, easy-to-view, 14-inch diagonal display.

• Compact footprint — Free up valuable counter space for impulse items or

cleaner customer engagement and increase the usability and visual appeal of the

cash wrap area.

• Retail-ready durability — Use technology, with 7th Generation Intel® Core™

processors, that can withstand extended hours, harsh conditions and

high-use operations.

• Available in black or white — Complement your store design with the color of

your choice.

Acquire stylish, made-for-retail devices that can withstand wear and tear Pro tip: While it may be tempting to purchase consumer-grade devices, such as smartphones and tablets, more durable, purpose-built devices are needed to tolerate heavy commercial use for extended periods of time. The HP Engage One is not only beautiful but also retail-hardened, designed for extended days and a longer operating lifecycle.

Stores that have up-to-date point of sale hardware and

software achieve

higher average sales growth than those that do not.4

VERSATILITYGet the flexibility to meet consumer needs anywhere in the store

While online retailers enable customers to shop from anywhere and at any time, brick-and-mortar shops can rival the online competition by incorporating various types of mobile and interactive technologies at critical touchpoints throughout the store. Flexible solutions, such as digital displays, self-service kiosks and tablets, enable associates to better assist customers and allow transactions to take place beyond the traditional checkout line. These devices also empower retailers to engage with consumers throughout the in-store journey in new ways — whether for digital promotions or virtual assistant capabilities.

Retail-ready convenience and flexibility

The HP Engage One system and its broad ecosystem of accessories provide the versatility for retailers to standardize on one system and deploy it throughout the store for various purposes. The HP Engage One provides a clean counter look for traditional checkout functions, and it also has the ability to be mounted on a wall, shelf or stand, and function as an interactive signage display. Optional accessories include stands, magnetic-stripe readers, barcode scanners, customer-facing displays and an in-column or stand-alone receipt printer.*

Interactive signage

Use the HP Engage One system as a wall-mounted screen for:

Product reviews and comparisons

Informational videos

Self-checkout

Use the HP Engage One system as a kiosk for:

Product information

Customer check-in

5.6%

SECURITY Minimize risk and safeguard customer dataConsumers expect retailers to protect their personal data, including credit card numbers, passwords and addresses. However, the threat of hackers breaching retailers’ systems is the new reality. In-store systems are often the target, jeopardizing consumer data and subsequently affecting the store’s sales and reputation. That’s why customer data security is one of the top three challenges retailers say they will face over the next three years.3 To protect customer data, as well as their own, stores must use multilayer security and authentication on all point of sale devices.

Customer data security is one of the top three challenges retailers will face over the next three years.3

HP BIOSphere Gen3 safeguards your data and device.

The industry-leading firmware ecosystem and the first self-healing Basic Input/Output System (BIOS) helps keep your device and data protected in the event of a malware attack.**

Credential Guard and Device Guard shield against unauthorized use.

Credential Guard enables more secure user authentication and password protection. Device Guard lets IT managers create rules to run only trusted applications and help protect against walk-up attacks through USB ports.***

Biometric fingerprint reader ensures additional authentication.

A sleek biometric fingerprint reader can be configured next to the HP Engage One stand or as a stand-alone reader to ensure that only authorized users can log in.

Physical security features protect your investment.

An optional bolt-to-counter configuration, VESA mounting and K-lock features can secure the device to prevent theft.

Next-level securityThe HP Engage One system keeps your business moving with built-in protection to help secure your critical assets and protect customer data.

TRANSFORM YOUR STORE INTO AN IDEAL DESTINATION WITH THE HP ENGAGE ONE SYSTEMThe pressure is on: Brick-and-mortar shops must create an in-store experience that delights and engages today’s consumers while offering more convenience than the traditional shopping trip. Without the right technology in place, retailers may lose even more market share to e-commerce and stores that do adopt these innovative devices. HP offers powerful solutions that deliver the convenient, consistent experiences that customers have come to expect in the digital era.

Featuring modern aesthetics, versatility and security, the HP Engage One system reinvents the in-store experience for customers and associates alike. It enables physical stores to engage and serve customers in a way that rivals or exceeds online experiences while keeping sensitive data safe and secure.

Learn more about how to keep your business running with HP Engage One solutions for retail.

Read more about these retail solutions, featured in the Explorer Series from RIS News: 5 Ways Form Must Meet Function in Modern Point-of-Sale HardwarePOS Security: 10 Things Retailers Often Miss

*Not all features are available in all editions or versions of Microsoft Windows. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Microsoft Windows functionality. Microsoft Windows 10 is automatically updated.

**HP BIOSphere Gen3 requires Intel® or AMD® 7th Generation processors.

***Microsoft Device Guard and Credential Guard are available with Microsoft Windows 10 IoT Enterprise 2016 LTSB delivered from HP or to customers with a volume license to use Windows 10 Enterprise. Microsoft Device Guard and Credential Guard are not available with Windows 10 Pro. The installation of Windows 10 Enterprise and Microsoft Device Guard and Credential Guard is available through HP Configuration and Deployment Services.

Sources1 ICSC Retail Technology Survey, February 16-19, 2017.2 PlanetRetail RNG, Global STEIP Annual Report 2017.3 RIS News and Gartner, “Reconnecting with the Consumer: Strategies and Tools for Optimizing Customer Connections,” March/April 2017.4 IHL Group, “Why Updated POS Is Critical for Unified Commerce” webinar, http://www.ihlservices.com/news/analyst-corner/2017/11/whyupdated-pos-is-critical-webinar-replay/ (accessed March 23, 2018).

© Copyright 2018 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

4AA7-3074ENW, July 2018

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