Aesthetic Project

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Samantha Rossiter University of North Texas School of Merchandising & Hospitality Management

Transcript of Aesthetic Project

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Samantha Rossiter

University of North TexasSchool of Merchandising & Hospitality Management

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SMHM2360

Aesthetics &

Environment

Objectives

To comprehend how important a role Line plays in the creative process.

To understand how Line affects a work of art.

To appreciate how Line expresses feelings and emotions.

To recognize how Line can communicate symbolic meanings.

To value how products convey the intended image.

Learning Outcomes

The theme created is an abstract, sophisticated use of diagonal lines.

The use of lines that is used in the layout is diagonal lines. By using the models’

bodies to create the diagonal line, there is an element that conveys energy,

action, movement, and the layout brings a sense of dynamic.

By using the models’ bodies to make diagonal lines, the lines are making implied

lines where we can see the line due do the psychological process that is goes on

in one’s head. Also there is actual lines in this picture due to the outlines of the

pictures and the red diagonal lines in the shapes.

Design Element 1

LINE

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Objectives

To recognize how shape and form can communicate symbolic meaning.

To value how products convey the intended shape and form.

To create the intended shape and form to capture an attractive

impression through aesthetic experience.

Learning Outcomes

The theme created was Splashes of Fashion. The theme was inspired

by elements of nature and the human form.

The most widely used form through this page is the natural form.

Highly inspired by the human body and the form of water, these

elements tie together by creating a filled space. The shape used in this

layout is the two diagonal lines under the title and the lines would be

considered a geometric shape.

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Aesthetics &

Environment

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Objectives

To identify the importance of using the various textures in promoting

one overall image or mood.

To discover new and upcoming texture trends in the fashion industry.

To comprehend how textures convey expressive and symbolic qualities.

To understand the difference between tactile and visual texture.

Outcomes

The trend in the picture for Spring 2010 is all about warrior, military,

and tribal influences for women in their 20’s.

This trend has been successful in the mainstream for this age group

because many consumers are buying items that have some unique

beading, metal, or leather that represent this trend. Such items include

dresses, sandals, purses, and jackets.

The main source of textiles used is leather or a cotton with heavy

beading or metal embellishments. The garments of this trend tend to

look rough, shiny, and sometimes even scratchy with the beading

around the neckline or sleeves. In addition, the garments are considered

a tactile texture because it draws people in wanting to touch it.

However, if shopping online a visual texture can be seen because of the

beading.

The symbolic and expressive qualities represented on this trend board

include power, strength, formality, and coldness.

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Aesthetics &

Environment

Design Element 3

TEXTURE

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Warrior Chic

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Objectives

To discern color range, intensity, scheme and composition of a work of

art.

To develop a color palette based on a specific inspirational piece.

To understand the various color relationships.

To understand the emotions tied to various colors.

To identify examples of color relationships in fashion that elicit the

feelings and emotions discussed for each other.

Learning Outcomes

The depicted color relationship is analogous because the colors violet

and aqua in the layout are analogous on the color wheel and the colors

cherry and rose are also analogous on the color wheel.

The inspirational piece is by Jan Stead entitled “Sunset on Water”

which evokes a powerful calmness of comfort.

The new color forecast uses violet, aqua, cherry, and rose.

Each piece in the layout represents the violet and aqua tones. The dress

that Taylor Swift wore to the Grammy’s has a air-like effect as well as

the flower.

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Aesthetics &

Environment

Design Element 4

COLOR ANALYSIS

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Violet

Aqua

Cherry

Rose

Tint

Shade

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Aesthetics &

Environment

Objectives

To recognize how variety can be achieved through contrast of the

design elements.

To recognize how variety can be achieved through contrast of the

design elements.

To comprehend how unity and variety are displayed in apparel.

To create the intended unity and variety to capture and attractive

impression through aesthetic experience.

Learning Outcomes

In the layout, variety is depicted through contrast by having a bright

color picture right beside a black and white picture.

There is variety through a specific theme by having the same colors,

pose of the model, and dress throughout the entire layout.

By using the same color and shapes in a repetitive manner throughout

the picture, there is an element of unity.

When unity and variety are combined in this picture, there is a sense of

repetitiveness but also continuity because the edges of each picture are

lined up.

Design Principle 1

UNITY & VARIETY

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Whimsically Elegant

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Aesthetics &

Environment

Principles of Design 2

PROPORTION & SCALE

Objectives

To recognize tat Proportion is the size relationship of parts within a whole.

To recognize that Scale is the size relationship to an outside unit of

measurement.

To comprehend how proportion and scale are displayed in apparel.

To create the intended Proportion and Scale to capture an attractive

impression through aesthetic experience.

Learning Outcomes

The picture of the Birth of Venus by Botticelli represents proportion through

the woman’s fade. Looking at the woman’s face closely, one can see the

Golden Mean represented through the layout.

The scale is measured by the clothing on the bottom right of the layout,

making the scale on human size.

Proportion and scale are displayed in apparel, in this layout, by the human

scale, but also proportionate to human’s ideal of the perfect Golden Mean;

which is 3:5:8 or 5:8:13.

By using the proportions of the artwork, Birth of Venus, the clothing in the

layout follows the same Golden Mean of the painting as well as the same scale.

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When Venus

Takes Over