AESP 2019 EE.Deserts Marketing 20Jan2019 Final · Microsoft PowerPoint - AESP 2019_EE.Deserts...
Transcript of AESP 2019 EE.Deserts Marketing 20Jan2019 Final · Microsoft PowerPoint - AESP 2019_EE.Deserts...
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Energy Efficiency DesertsLisa Obear, Liz Kelley, and Amanda Maass
ILLUME Advising
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What do we mean by a “desert?”
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How does this apply to us?
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What about online shopping? It’s 2019 after all.
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Not even Amazon?
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Access matters
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GIS Mapping
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Ways to apply this concept
Program participation data – trends over time
Contractor coverage
Language needs for non-English speaking communities
Other Census analyses
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Residential Lighting Market Research
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What did we learn?Program design itself provided access to affordable LEDs and education in communities that may not have access to big box stores
Neighborhood stores = more opportunistic purchases- increasing effectiveness of education- reaching rural/lower-income households- limiting free-ridership
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What now?
Design
Marketing/ Outreach
Delivery
Evaluation
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What Now?
A relatively easy analysis that can be as high-level or deep as you want
A mindset that helps us as utilities and evaluators consider where our gaps may be
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Thank you for attending! We’ll see you at AESP 2019 Spring Conference
May 6-8 | Seattle