AEI 2009 Rene Jansen day2
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Transcript of AEI 2009 Rene Jansen day2
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WinkwavesRéal agency for social media
Dr. René M. Jansen
The perspective of “enterprise social networking”
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Winkwaves
Yesterday afternoon
Understand literature on social software
The Realm of Sociality: Notes on the Design of Social Softwarehttp://primavera.fee.uva.nl/PDFdocs/2008-01.pdf
Understand dynamics of social networking
What are differences and similarities between 5 social networks (Facebook, LinkedIn, Twitter, choose 2 yourself)
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NB: Both mandatory for today...
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3 main approaches
ParticipateListen DIY
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http://mashable.com/2009/02/06/social-media-smartest-brands/
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Winkwaves
Case: “Bind employees” via radio 2.0
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Concept
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Case: Plein66
Enterprise social networking and knowledge sharing
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Social Networking
Who is who: Search on name, expertise or relevance (who should I drink coffee with today...)
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Extensive and dynamic user profiles
Factual information
Knowledge Card CV
Dynamic Tag Cloud describing areas of activity
Expert Profiling
Visit as well this users...
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All kind of subjects for conversations...
Social Bookmarking
Document Management
Q&A Smart Forum
Group Blog
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Form and engage in groups
Social Groups
Communities of interest
Open, closed or even secret places to meetup and share knowledge
Department groups
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Winkwaves
Is it about functionality or sociality?
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20 technically equal platforms...
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Winkwaves
... trigger completely different behaviour...
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Geregistreerde Lurker
Responder
Eendagsvlieg
Blogger
Bookmarker
Tipper
Storyteller
Profileerder
Observation: Expectation of actors directs role behaviour
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Winkwaves
Cast of characters
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Registered Lurker“I’m here for inspiration”
Blogger“Increase my Google page rank”
Responder“Conversation with interesting people”
Tipper“Bumped into this. Interesting 4u?”
Story teller“I like to share my vision”
Profiler“Profiling as a subject matter expert”
One day fly“Nice. But just checking out...”
Bookmarker“Efficiënt for myself”
Design for roles by understanding objectives, attitude and behavior Persona’s
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Tip: Focus on people instead of technology
Most frequently used scenario Enterprise 2.0 scenario
Spending time and money on ICT Spending time with people who matter
NB: What happens when an employee leaves the company?
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How should I design my own 2.0 site?
What triggers people to participate?
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Winkwaves
Change of thinking for organisations
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Sociality = 1. Seeking companionship 2. Forming or extending social groups
Foto: Lennart Woltering
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Winkwaves
Example: What does it mean for “Bank 2.0”?
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Design question: What is the social object where sociality evolves around?
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Winkwaves
Theoretical foundation
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Winkwaves
Theoretical foundation (simplified)
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Bron: Universiteit van Amsterdam, Bouman et al, 2007
Support Practice
Support Building Identify
Mimick Reality
Support Stimulating Self
Sociality
Support useful activities Support building groups
Use recognisable language and a well suited metaphor
Support personal growth and challenges for each individual
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A process of enquiry...
(or, a first step towards the asignment...)
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Designing social mediais / is not
Designing an information system
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SSM - Soft Systems Methodology
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There it is, finally...
the assignment...;)
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Make a “rich picture” of situation that potentially benefits from social networking
Think a.o. about: knowledge management, CRM, innovation, HRM
Define the “relevant (social) systems”Think a.o: manage knowledge sharing, bound with alumni, recruiting young professional
Think a.o. about: alumnus is still proud, so wants to advocate if his status is supported
Make sane reasoning based on “understanding of real people” about potential dynamics of
adding a social networking solution
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What-How-Why
Optional: help with defining “relevant (social) systems”Think a.o: manage knowledge sharing, bound with alumni, recruiting young professional
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Treating humans as humans in the digital environment...Winkwaves - Concept agency for social networking and knowledge sharing
Dr. René M. Jansen
The perspective of the socialized enterprise
Download whitepapers on Winkwaves.com