Google Confidential and Proprietary Google Confidential and Proprietary February 2013 Google Confidential and Proprietary

Adwords API v201302

Product Highlights

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Developing… for a constantly connected world

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Relevance depends on intent and context

11:14 am

At home

On laptop

7:30 pm

Downtown

On phone

Pizza Pizza

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Challenge: Scale to reach Multi-Device Consumers

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Encourage Innovation , Remove Barriers

○ Cost○ Ease of Use○ Time to Market

New Features to Improve Relevance

○ Smarter Ads and Extensions○ Powerful Bidding, Budgeting, Structure○ Advanced Reports and Optimization

Adwords API- Product Highlights

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Removing Barriers

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Adwords API is FREE

○ From Mar 1st 2013○ Basic v/s Standard Access Levels○ Counting Operations, Not API units

Removing Barriers: Development Cost

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Removing Barriers : Ease of Use

Faster Testing and Automation

○ Test Accounts, No Sandbox○ Adwords Scripts, Accessible in the UI○ Javascripts to Automate tasks, No IDE

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Removing Barriers : Time to Market

Faster Releases

○ Forward Compatibility Maps○ Migration Guides for Upgrade versions○ Documents, Libraries, Code Samples

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New Featuresv201302

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New Features: Smarter Ads and Extensions

Multi-device Marketing

○ Mobile Preferred Creatives○ Feed Services for Extensions○ App promotion template

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+5%

+10%

1.15x bid

7:30 pmFriday

On phone

○ Mobile Bid Adjustments○ Bid Adjustment Suggestions○ Bidding Strategies and transitions○ Control for Content Bid Dimensions○ Shared Campaign Budgets○ MCC Mutate Services

New Features: Powerful Bidding , Budgeting, Structure

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New Reports

○ Placeholder Feed Item○ Audience Performance○ Display Topics Performance○ Placement Performance

More Context

○ Device Preference in Ad Performance reports○ Device Type in Click Performance reports○ Improved Keyword Suggestion and Traffic estimates

New Features: Advanced Reporting and Optimization

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v201206: Mar 25, 2013

Thank You

v201209: July 1, 2013

Reminder: Old Version Sunset Dates