Advt & sales
Transcript of Advt & sales
-
8/9/2019 Advt & sales
1/39
TIRED OF RESISTING
THE TEMPTATION???
-
8/9/2019 Advt & sales
2/39
WORKOUT???
CALORIES???HEALTH???
ARE YOU ALSO
WORRIED
ABOUT!!
-
8/9/2019 Advt & sales
3/39
NEED A SOLUTION FOR ALL
THESE PROBLEMS??
-
8/9/2019 Advt & sales
4/39
ONLY TAST E ,
NOT ON UR WA IS T
-
8/9/2019 Advt & sales
5/39
VISION
To provide hygienic, low calories food to everyone
MISSION
The company's goal is that of a multi-faceted success. We
will meet this goal while trying to consider ;
1) Effectiveness of our products
2) Compatibility with customers, management, vendors and
staff
VISION & MISSION
-
8/9/2019 Advt & sales
6/39
WHY DLITE?
More Health Conscious
Busy Schedule
Untapped Market Quality Oriented
-
8/9/2019 Advt & sales
7/39
FEATURES
Health Concern
Take home packing without parking #
Self Service Food Counter
Ambience
Friendly Staff
Uniformity in cooking
Serving on time
Health Tips
#Conditions applied
-
8/9/2019 Advt & sales
8/39
-
8/9/2019 Advt & sales
9/39
81, 81%
19, 19%
Ratio of Health Conscious People
Yes
No
65, 65%
35, 35%
Male & Female Ratio
Male
Female
-
8/9/2019 Advt & sales
10/39
48%
43%
9%
Food Preferences
Veg
N - Veg
B th
-
8/9/2019 Advt & sales
11/39
63, 63%
29, 29% 8, 8%
What is more Important?
TasteCalories
Both
-
8/9/2019 Advt & sales
12/39
13, 13%
27, 27%33, 32%
13, 13%1 , 1 %
Money spent on fast food on monthlybasis
Less than 100
100 to 200
200 to 00
00 to 1000
More than 1000
-
8/9/2019 Advt & sales
13/39
27, 23%
66, 7%
23, 20%
What Matters You?
Brand Image
as ccessi ilit
ecial
-
8/9/2019 Advt & sales
14/39
3, 3%30, 2 %
85, 72%
Preferable Time
MorningAfternoon
Evening
-
8/9/2019 Advt & sales
15/39
Legal Factors
Property Insurance
Government Approval
General Liability
Workers Compensation
No Objection Certificate
Life Insurance
-
8/9/2019 Advt & sales
16/39
-
8/9/2019 Advt & sales
17/39
Segmentation & TargetingDemographic Segmentation
Income Group : Atleast starts from 3 lacks per Annum.
Generation : Young generation & family.
Social class & prestige
Psychographic Segmentation
Lifestyle & values
Regional & cultural (Vegetarian, Non Vegetarian)
Health & Diet
Behavioral Segmentation Occasional Party, Celebration etc.
Benefits Low calories for health cautious , hygienic & healthy
for children.
User status First Time customer is being regular customer .
-
8/9/2019 Advt & sales
18/39
Segmentation & Targeting Loyalty Status
Hard core loyals
Split loyals
Shifting loyals
Switchers
-
8/9/2019 Advt & sales
19/39
TARGET CONSUMERS
Health conscious people
People having health related issues
Family and Students
Obese people
Middle and upper middle class group
Curious and open-minded
Existed competitor customers
-
8/9/2019 Advt & sales
20/39
-
8/9/2019 Advt & sales
21/39
Special discounts for party and celebration
Happy Hour
Menu Bingo Card
Offer forVodafone users on week days
Membership Card
OFFERS
-
8/9/2019 Advt & sales
22/39
Veg
burger
Chicken
burger
Spinach
salad
Light iced
mocha
Pasta
Cheese
burger
Veg pita
pizza
BBQ
chicken
pizza
Fruit salad Vanilla
Fruit
smoothie
Vegsandwich
Chickensandwich
Light andminty hot
choclate
Chickenstrips
Fruit dip
Grilled
cheese
sandwich
Fries Chicken
salad
Iced tea Deluxe
chicken
grill
cheesesandwich
MENU BINGO CARD
-
8/9/2019 Advt & sales
23/39
-
8/9/2019 Advt & sales
24/39
MAJOR PLAYERS
-
8/9/2019 Advt & sales
25/39
Billboard Advertising
Print Advertising
TV Advertising
Radio Advertising
Hotel Guides
-
8/9/2019 Advt & sales
26/39
LOW CALORIE fast
FOOD
-
8/9/2019 Advt & sales
27/39
Health care
Medical TreatmentMonthly Expenses
2000/-
Medicines MonthlyExpenses
1000/-
Angioplasty
2 lacks
Bypass Surgery
5 lacks
DliteMonthly Pizza
600/-
Burger
500/-
Sandwich
550/-
-
8/9/2019 Advt & sales
28/39
-
8/9/2019 Advt & sales
29/39
DIFFERENCEINCALORIES
SADWITCHES
COMPETITORS
Deluxe Grilled Cheese
Sandwich
White Bread
Margarine Cheese
Total calories- 400 - 500
DLIGHT
Dlite Deluxe Grilled
Cheese Sandwich
Less fat margarine
Part skim mozzarella
cheese
Total calories- 323
-
8/9/2019 Advt & sales
30/39
DIFFERENCEINCALORIES
PIZZA
COMPETITORS
Veg pizza
Pizza sauce
Cheese
Total calories - 600
DLIGHT
Veggie Pita Pizza
Bottled pizza sauce Part skim mozzarella
Total calories - 350
-
8/9/2019 Advt & sales
31/39
DIFFERENCEINCALORIES
BEVERAGES
BEVERAGES NORMAL
CALORIES
DLITE
CALORIES
SMOOTHIES 250 - 300 155
ICED TEA 20 2
MILKSHAKE 550 - 620 280
-
8/9/2019 Advt & sales
32/39
A Product Life Cycle
-
8/9/2019 Advt & sales
33/39
Introduction Growth MaturityDecline
S
a
l
e
s
&
P
r
o
fi
t
Sales
Profit
-
8/9/2019 Advt & sales
34/39
Marketing Strategy
Introduction Growth Maturity Decline
Sales Low sales Rapidly rising
sales
Peak sales Declining sales
Costs High cost per
customer
Avg cost per
customer
Low cost per
customer
Low cost per
customer
Profits Negative Rising profits High profits Declining profit
Customer Innovator Early adaptors Middle majority Laggards
Competition Moderate Growing
number
Stable number
begin to decline
Declining no
Marketing
Objectives
Create product
awareness, benefits
compared to
existing products
Maximize
market share
Maximize profit
while defending
market share
Reduce
expenditure
-
8/9/2019 Advt & sales
35/39
Marketing Strategy
Introduction Growth Maturity Decline
Market
Strategies
Product Offer Basic Product Offer product
extensions
Diversify Brands
and items.
Phase-out weak
product
Price Charge cost plus Price to
penetrate
market
Price to match
or best
competitors
Cut price
Advertising Built product
awareness among
early adaptors
Built
awareness
and interest
in the mass
market
Stress brand
differences and
benefits
Reduce to level
needed to retain
hard core loyals
Sales
Promotions
Use heavy sales
promotions to entice
trial
Reduce to
take
advantage of
heavy
customer
demand
Increase to
encourage
brand switching
Reduce to
minimal level
-
8/9/2019 Advt & sales
36/39
-
8/9/2019 Advt & sales
37/39
Menu
Starting Price Rs. 30/-
Our Specialties in Veg:-
Burgers
Veg burger 30
Dlite Cheese Burger 35
Beverages :-
Cherry vanilla smoothies 55
Light Iced Mocha 50
Lemon Ginger
Iced Green Tea 45
Light & Minty hot chocolate 65
Salads :-
50 / 50 Fruit Salad 35
Fruit Dip 40
Spinach Salad 30
Baked Fries :
Small 35
Medium 45
Large 55
Pizza:
Veggie Pita Pizza 30
Pasta:
Pasta 55
Sandwiches:-
Veg Sandwich 30
Veg Sandwich
(brown bread) 35
Grilled Sandwich 40
-
8/9/2019 Advt & sales
38/39
BurgersChicken Dlite 30
Grilled Chicken Burger 40
Strips :
Chicken Strips (3 strips) 60
Pizza:
BBQ chicken pizza 90
Sandwiches:-
Grilled Chicken Sandwiches 70
Deluxe Grilled Cheese Sandwiches 90
Our Specialties in Non Veg
-
8/9/2019 Advt & sales
39/39
DOV
ISIT US