Advocacy Tools – “Be Heard” -Academy 2012 ppt

7/31/2019 Advocacy Tools Be Heard -Academy 2012 ppt

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Advocacy ToolsBeHeard


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Aims of the Session

At the end of the session participants will:

- have explored different ways of representing the

Movement

- have identified what are the areas where Scoutingshould have a say

- have identified external organisations that can

support Scouting

- understand what advocacy work is and why it isimportant

- have developed a concrete advocacy plan

- have learnt how to identify and face challenges in

advocacy work


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Why Guiding/ScoutingAdvocate?


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Why Guiding/ScoutingAdvocate?

Historical Girl Guides at the Crystal

Palace Rally

Mission responsible citizens speak out

Needed to Build a Better World

Skills gained through advocacy public

speaking, influencing, negotiation


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What is Advocacy?


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A (WAGGGS) Definition

Influence people to make decisions to

improveour lives and the lives of others

Influence People Speaking Out

Doing

Educating

Decisions Change Policy

Funding

Support

Improve Lives Result


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Advocacy Phrases


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Identifying your advocacy goals/ What do youwant to achieve?

Finding an issue

Based on vision

Relevant to members/group you represent

That you are Passionate about

Motivates you to take action

< Partners?


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Developing an Advocacy Plan1

Pick your issue


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Refining your Goal (SMART)


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2. Where Are We Now?/Present Situation

2. Where are we now? Tools

SWOT Analysis


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2. Where Are We Now?/Present Situation

PESTLE

Political (decision makers, political situation?)

Economic Factors (current situation, esp for

target group)

Social factors What social factors impact on

girls and young women?

Technological factors (Social media/IT) Legal (relevant laws)

Environmental (geographical)


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3. What Resources do youneed?


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. en y ng yourmilestones/ What can you

achieve? Milestones Timeframe short-term, long-term

Dividing/refining your goal (SMART)

Content (what you are trying to change)

Process (steps you take to get there)

Impact (the change you have on peoples lives)

Effect (ie change in policy)


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5. Identifying your target/Who is our

target?

Who do you need to influence? Those who can bring about change

Primary The decision makers

Secondary Those who can influence the decision makers


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What is your message?

Consider

Content

Language

Messenger (?young people)

Format

Time and Place


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6. What is your message?

What is your message?

In one minute

Problem Statement + Evidence + Example + Action required


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7. How can your deliver yourmessage?

Awareness Raising

Campaigning

Lobbying Using the media


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Forming Partnerships

Forming partnerships


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8. How do you know you aresuccessful?


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A Completed Advocacy Plan?

What next?

http://europe.wagggsworld.org/en/resourc

es/document/view/2542

Advocacy Tools – “Be Heard” -Academy 2012 ppt

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