Advertisments Erode Moral Ethics
13
Advertisements Erode Moral Values
-
Upload
deepika-ramanathan -
Category
Leadership & Management
-
view
45 -
download
3
description
There are several ways by which advertisements erode moral values: 1. Surrogate advertising 2. Puffery 3. Exaggeration 4. Unverified claims 5. Women stereotyping 6. Unhealthy brand competition 7. Children in advertisement
Transcript of Advertisments Erode Moral Ethics
Advertisements Erode Moral Values
Surrogate advertising
• Banned products.• Masked under another
product under same brand name.
Puffery• Promotional statements and claims that
express subjective rather than objective views, which no "reasonable person" would take literally
Other Examples
Exaggeration
Unverified claims
Women stereotyping
Unhealthy brand competition
Children in advertisement
Thank you!!