ADVERTISING FOR WOMEN’S FOUNDATIONS ARIEL BETANCOURT

ADVERTISING BUDGET BREAKDOWN Total Cost for Spring: $2,457,304 X .10 =$245,730 Spring Advertising Budget Total advertising budget spent for Spring: $245,379 *Only $351.00 over advertising budget Total cost for Fall: $2,440,494 X .10= $244,049 Fall Advertising Budget Total advertising budget spent for Fall: $245,200 *Only $530 below Advertising Budget

EVENTS AND PROMOTIONS AD OVERVIEW: FALL 8/5/2013 Back to School Fashion book 9/1/2013 September Fashion book 11/1/2013 Pre-Thanksgiving event 11/27/2013 After Thanksgiving event 12/1/2013 Christmas Gift Guide 12/15/2013 Pre-Xmas sale event 30-50% off 12/26/2013 After-Xmas Sale 50% off Shapewear 1/1/2013 Semi Annual Sale

Internet Ads: 2 months for seasonal Nov/Dec and 1 month for January clearance

EVENTS AND PROMOTIONS AD OVERVIEW: SPRING 02/01/2013 Valentines Day Fashion book 03/01/2013 March Fashion Book 4/15/2013 Bridal Event: fitting/ordering

4/25/2013 April Easter Sale

5/5/2013 Mother's day gift guide

5/17/2013 Mother's day sale book

7/1/2013 Semi Annual Sale

BACK TO SCHOOL FASHION BOOK

•  2 Full pages (front/back view)

•  Racerback bra in neon pink

•  Regular retail pricing

•  1 Full page •  Lime green zebra

bra and pantie •  Regular retail pricing

•  1 Full page •  Blue camisole and blue cheekie •  Regular retail pricing

SEPTEMBER FALL FASHION BOOK

•  Full page •  Burgundy bra, garter, and white

hosiery •  Regular retail pricing

•  Half page •  Demi zebra bra •  Regular retail pricing

•  Quarter page •  Demi bra in Burgundy

lace •  Regular retail pricing

PRE-THANKSGIVING EVENT

•  2 Full pages •  Silver and embellished bra

styles •  All Bras BOGO 50% off

•  1 Full page •  Extra padded

cheetah bra •  BOGO 50% off

•  1 Full page •  Silver demi bra •  BOGO 50% off

AFTER THANKSGIVING EVENT

•  2 Full pages •  All bras BOGO 50% off

•  Half Page •  All Teddies 50% off

CHRISTMAS GIFT GUIDE

•  Full page •  Extra padded

embellished bra •  Regular retail pricing

•  Full page •  Camisole in seasonal

graphic & pantie •  Regular retail pricing

•  Full page •  Embellished Teddy •  Regular retail pricing

CHRISTMAS GIFT GUIDE CONTINUED

•  Full page •  Wireless bra in emerald &

pantie •  Regular retail pricing

•  Full page •  Embellished seasonal bra

& pantie •  Regular retail pricing

•  Full page •  Camisole in red •  Regular retail pricing

XMAS SALE EVENT 30-50% OFF

*Running this sale event AD on 5 Full pages, 1 half page, in separate magazines

AFTER XMAS SALE EVENT 50% OFF SHAPEWEAR

*Running this AD on 2 Full pages, 1 half page in separate magazines

JANUARY AND JULY SEMI-ANNUAL SALE

VALENTINES DAY LOOK BOOK

•  Full page •  Demi bra in neon pink

& pantie •  Regular Retail pricing

•  Full page •  Neon pink teddy and hosiery •  Regular Retail pricing

•  2 Full pages •  Red bra, garter, and

white hosiery •  Regular Retail pricing

VALENTINES DAY LOOK BOOK CONTINUED

•  Full page •  Push up bra & pantie in light

pink graphic •  Regular retail pricing

•  Full page •  Teddy in red •  Regular retail pricing

•  Full page •  Camisole & pantie in red •  Regular retail pricing

MARCH FASHION BOOK

•  2 Full pages •  Underwire bra & pantie in

yellow lace •  Regular retail pricing

•  1 Full page •  Bra & pantie in orange •  Regular retail pricing

•  2 Full pages •  Extra padded bra &

pantie in cheetah •  Regular retail pricing

MARCH FASHION BOOK CONTINUED

•  1 Full page •  Yellow camisole •  Regular retail

pricing

•  1 Full page Teddy & pantie in yellow

•  Regular retail pricing

•  1 Full page •  Red camisole •  Regular retail

pricing

BRIDAL EVENT

•  Full page •  White lace teddy & hosiery •  Regular retail pricing

•  Full page •  Extra padded bra &

pantie in white lace •  Regular retail pricing

BRIDAL EVENT CONTINUED

•  Full page •  Light blue Teddy •  Regular retail pricing

•  Half page •  Bridal Camisoles •  Regular retail

pricing

•  Full page •  Demi bra in pale pink •  Regular retail pricing

APRIL EASTER SALE

•  Full page •  Demi bra in peacock green •  20% off

•  Full page •  Push up bra in blue/

yellow lace •  20% off

4 Full pages in separate magazines

MOTHER’S DAY GIFT GUIDE

•  Full page •  Full coverage bra &

pantie in floral •  Regular retail pricing

•  Full page •  Demi bra & pantie in pink •  Regular retail pricing

•  Full page •  Lilac lingerie •  Regular retail pricing

MOTHER’S DAY GIFT GUIDE CONTINUED

•  Half page •  Demi bra in Turquoise •  Regular retail pricing •  Full page

•  Camisole in lilac •  Regular retail pricing

MOTHER’S DAY SALE

*Ad on 4 Full pages in separate magazines