ADVERTISING - astastrings.org · violin, viola, cello, bass, guitar, harp, chamber music, ......

2015

2016

ADVERTISING

AmericAn String teAcher

www.astaweb.com

Rate Card

American String Teacher ReadersThe American String Teacher (AST) is the official quarterly journal of the American String Teach-ers Association (ASTA). It is the only magazine to serve teachers of all stringed instruments across the United States and in some 25 countries worldwide. ASTA members are teachers of

violin, viola, cello, bass, guitar, harp, chamber music, and orchestra. They teach in private studios, elementary and secondary schools, colleges and universities, and preparatory

departments. Many are professional performers, conductors, and composers/ar-rangers. AST readers are highly educated and informed musicians who retain their

journal copies for future reference.

2015-2016 American String Teacher (AST) Advertising RatesString Industry Council members and Institutional members receive a discount on all orders.

They also receive such benefits as a discount on ASTA conference exhibit space, the ability to have news published in the AST Showcase section, the privilege of including new orchestra music in ASTA’s Music Reading Folders, a link from the ASTA website, inclusion in an annual directory, and a voice in planning projects to help grow the string teaching and playing market. To join the Council or become an Institutional member, call ASTA at 703/279-2113 or visit www.astaweb.com. Advertisers who place four consecutive issue ads of the same size earn a 50 percent discount off the fourth ad (space portion only).

The Market Behind the MemberASTA members influence the buying habits of their students, providing an efficient means of reaching a targeted—and valuable—audience. A full-time studio teacher sees up to 40 students each week and is the primary source of advice when students purchase instruments and music. In addition to influencing students’ buying decisions, school teachers determine which instruments and music are purchased by their districts, as well as the travel destinations for their ensembles. String and orchestra teachers also make recommendations concerning colleges or summer music programs, recordings, accessories, competitions, musical gifts, electronics and software, books, and all things musical. More than 400 schools and libraries nationwide make copies of AST available to the public. In addition to the 10,000 primary recipients of AST, your ad will reach thousands more people interested in all of the products and services related to string education and performance.

Editorial ProfileEach issue of AST contains four to six feature articles that address the issues and concerns of today’s string professionals. AST attempts to find common ground among its diverse readership, emphasizing ways in which various sectors of the string community might work together to further ASTA’s mission In addition to the articles, each issue of AST features the following:

Columns How-to advice and pearls of wisdom from experienced teachers under the headings “Master Class,” “Teaching Tips,” “Member2Member,” and “My Turn.”

Departments Reviews of books and music, as well as news from outside organizations on awards, competitions, auditions, and happenings in the music industry.

Special Sections Coverage of national conferences, guidelines and applications for ASTA programs and competitions, and summer camp/conference directories, to name a few.

Association News A variety of information designed to keep ASTA members updated on association-related matters.

Issue and Closing DateIssue Highlights In Mail Order By Materials Due

February Summer Conferences, late January December 30 January 5

May Conference Highlights, Institutional Member Directory

late April March 10 March 20

August Back-to-School Issue, Council Directory

late July June 10 June 20

November Conference Preview late October Sept. 10 Sept. 19

circulation/demo-

graphicsASTA members:

• Private studio• Elementary and

secondary schools (public and private)

• Professional performer (orchestra and chamber music) or conductor

• Higher education• Amateur performer or

hobbyist

20 16

Member Rates Color Black & WhiteSpread $3,265 $2,470

Full Page $2,030 $1,235

2/3 Page Vertical $1,750 $955

1/2 Page Island $1,675 $880

1/2 Page Vertical or Horizontal $1,575 $780

1/3 Page Vertcal, Horizontal, or Square $1,275 $625


1/6 Page Vertical or Horizontal $830 $365

Non Member Rates Color Black & WhiteSpread $3,745 $2,950

Full Page $2,270 $1,475

2/3 Page Vertical $1,935 $1,140

1/2 Page Island $1,845 $1,050





12% Discount applies to all ads if contracting 4 consecutive issues

AST advertising rates

Special Positions - Add 15 percent of space rate; first-come, first-served. Call for availabilities.

Inserts - Quoted upon request.

Classified Ads - Please call for pricing.

Advertising Sales Representative/Ad reservations:Steve Wafalosky

LaRich & Associates512 East Washington

Chagrin Falls, Ohio 44022Phone: 440/247-1060

Fax: 440/[email protected]

Ad Sizes Width HeightFull page 7-1/2” 10”

2/3 vertical 4-13/16” 9-3/4”

1/2 island 4-13/16” 7-1/4”

1/2 vertical 3-1/2” 9-3/4”

1/2 horizontal 7-1/4” 4-13/16”

1/3 vertical 2-5/16” 9-3/4”

1/3 horizontal 7-1/4” 3-1/4”

1/3 square 4-13/16” 4-13/16”

1/4 vertical 3-1/2” 4-13/16”

1/4 horizontal 4-13/16” 3-1/2”

1/6 vertical 2-5/16” 4-13/16”

1/6 horizontal 4-13/16” 2-5/16”

Bleed Size Width HeightFull page 8-3/4” 11-1/4”

Trims to 8-1/2” 11”

Live area 7-1/2” 10”

Mechanical Requirements (AST)Digital Files: PLEASE submit ONLY digital ad files in one of the following formats.* 1) High-resolution PDF files are preferred. 2) Flattened TIF files with resolution of 300dpi. No RGB, GIF, JPEG, or PICT files. Do not include low-resolution (FPO) images. Photos can be submitted separately if a high-resolution scan is needed. Include a laser printer output copy of the ad. Contact the production manager for information or assistance in converting your file ([email protected].) Additional charges will be incurred by the advertiser for creating an ad, scanning photos/graphics not placed in ad document, advertiser ad alterations of copy and images, sizing ads, missing fonts, photos/graphics not included in ad document. All files are preflighted. Those not adhering to these specifications will be charged for any alterations. Convert all spot colors in a four-color ad to CMYK process colors. Two-color ads MUST be created with one of the four-color process colors (cyan, magenta, yellow) and black.

File Transfer: Ad files may be submitted via FTP or email ([email protected].) FTP instructions: Send AST ad and ASTAweb.com artwork to:

FTP: filesanywhere.comUser ID: ASTA Password: 1234

or email to Sky Henderson, ASTA, at [email protected]

Measurements: Advertisements MUST match the sizes specified in this rate card. Any alterations to ads to meet specifications will be billed at prevailing rates.

Production Assistance: If production assistance is needed, clients will be charged prevailing rates for typesetting, composition, and artwork.

AST print ad requirements

previous AST advertisersAlfred Music PublishingArizona State University Herberger

InstituteAtelier Constantin PopescuBall State University School of MusicBarenreiterBerklee College of MusicBischofberger ViolinsBrevard Music CenterBrobst Violin ShopClaire Givens ViolinsCodaBows InternationalConnolly Music (Thomastik-Infeld)Duquense UniversityForrest T. JonesFoundation for the Advancement of String

EducationFrederick Harris MusicFrustrated AccompanistGettysburg College Sunderman

Conservatory of Music Hal LeonardHarmonious DesignHuthmaker Violins

Ifshin ViolinsIndiana University Jacobs School of MusicKillington Music FestivalKnilling String InstrumentsLuis & Clark, Inc.Mark O’Connor Musik InternationalMason Gross School of the Arts, RutgersMessiah CollegeMika Hasler CompetitionMona Lisa Sound, Inc.Northwestern University Bienen School of

MusicNYU SteinhardtOberlin Conservatory of MusicOttawa SuzukiOxford University PressPirastroPirastro GmbHReynard Burns PublishingRolland String Research AssociatesSacramento State University School of

MusicSan Francisco Conservatory of MusicSeman Violins

SHAR MusicStern Sound (AcoustaGrip)Stetson University School of MusicStulberg International String CompetitionSuper-Sensitive Musical String CompanyThe Crane School of Music SUNY

PotsdamThe Midwest ClinicThe Potter Violin CompanyThe University of Memphis (Rudi Schedit

Scool of Music)Things4strings LLCUniversity of Cincinnati College-

Conservatory of MusicUniversity of ConnecticutUniversity of Hartford, The Hartt SchoolUniversity of MarylandUniversity of Massachuetts AmherstUniversity of Missouri-Kansas CityUniversity of TampaWillamette University Music DepartmentWilliam Harris Lee & CompanyYamaha Corporation of America

AST summer conference ratesSummer Conference Special Deal:ASTA is offering a two-for-one advertising rate to promote and help support your 2016 summer workshop/conference! This means we will place your ad and description in both the February and May American String Teacher (AST) for the price of one. This is the best way to advertise your conference to nearly 9,500 members of ASTA. Not only do we provide space for you to advertise in our award-winning journal, AST, you may also purchase mailing labels from our national office to send your program information directly to our members. Each institutional member that purchases this 2-for-1 package deal, will be listed in our 2016 Summer Conference Directory in both AST journals (sample right.)

Institutional member conference listing freeNon-member conference listing $275

Add-on summer conference advertising rates:Insitutional Member Summer

Conference Ad RatesColor Black & White

Spread $3,265 $2,470

Full Page 2,030 $1,235

2/3 Page Vertical 1,750 $955

1/2 Page Island $1,675 $880





Non Member Rates Color Black & WhiteSpread $3,745 $2,950

Full Page $2,270 $1,475

2/3 Page Vertical $1,935 $1,140

1/2 Page Island $1,845 $1,050





For additional pricing information on mailing labels, please contact the ASTA National Office membership department, 703-279-2113 x14, or [email protected].

Advertising Sales Representative/Ad reservations:

Steve WafaloskyLaRich & Associates

512 East WashingtonChagrin Falls, Ohio 44022

Phone: 440/247-1060Fax: 440/247-1068

[email protected]

Interested in an ASTA Institutional Membership?Educational institutions at all levels benefit from ASTA membership—all for the low price of $150 annually.

Institutional membership benefits:A free annual subscription to American String Teacher • A free issue of the String Research Journal • Reduced advertising rates in American String Teacher, in the ASTA National Conference program book • Reduced fees for exhibit space at the ASTA National Conference • An exclusive opportunity to place promotional flyers in the official National Conference totebags • One complimentary list rental of the ASTA mailing list (Includes your State only.) • Inclusion in the AST Institutional Membership Directory (print version and online with live link to your institution) • Opportunity to participate in the new College Fair at the ASTA National Conference • Recognition in AST and on the ASTA website for your university’s string-related accomplishments • An opportunity to host receptions at the ASTA National Conference (available only to Institutional and String Industry Council members) • The chance to be profiled in special sections of the ASTA website

For more information, visit astweb.com

Astaweb.com is the premier web address for the string industry. It is the electronic link between ASTA and ASTA’s 9,000+ members, and also is a major draw for others because it offers a tremendous amount of strings-related news, resources, competitions, member directory, and national conference information. ASTA’s website redesign has made it even

more valuable and user-friendly.

Your ad on astaweb.com will benefit from significant site activity. In a typical month there are approximately 43,000 visits from about 10,000 unique visitors, resulting

in nearly 1,295,000 total hits on roughly 304,000 view pages (an average of 9.5 pages per the typical six-minute visit), giving you the opportunity of three

months (or more) premium “electronic exposure” to your customers and prospective customers — and a link to your website!

Only seven online ads are available at any one time, and they are sold on a first-come, first-served basis, so act quickly to reserve yours!

Advertising on ASTAweb.com WebsiteFour advertising positions are available, tile ads (right hand side of homepage on top of page), skyscraper ads (right hand side of homepage in purple bar - 3 available), and horizontal banners (center section of homepage at the bottom.) Only the tile ads rotate throughout the site; skyscraper and bottom banner run on the homepage only.

ASTAweb.com AdsAd Unit (Size)

Tile $300/monthly

Skyscraper $500/monthly

Horizontal banner $400/monthly

Mechanical requirements (ASTAweb.com ads)

Web ad type Dimensions (pixels)

Location

Tile 195 x 145 RH side of home page, under search box

Skyscraper 138 x 500 RH side of any page in white bar

Horiz. Banner 450 x 80 Runs in main “center section” at bottom of page

digital ads

astaweb.com

Advertising Sales Representative/Ad reservations:Steve WafaloskyLaRich & Associates512 East WashingtonChagrin Falls, Ohio 44022Phone: 440/247-1060Fax: 440/[email protected]

tile

skyscraper

banner

ASTA national conferenceprogram book ad rates

Available Ad Sizes B&W Color Spec’s (w x h)

Full page $1,095 $1,425 7.5 in. x 10 in.2/3 vertical $ 895 $1,165 4.81 in. x 9.75 in.1/2 vertical $ 695 $ 905 3.5 in. x 9.75 in.1/2 horizontal $ 695 $ 905 7.25 in. x 4.81 in.1/3 vertical $ 595 $ 775 2.31 in. x 9.75 in.1/3 horizontal $ 595 $ 775 7.25 in. x 3.25 in.1/4 vertical $ 495 $ 645 3.5 in. x 4.81 in.Inside front or Inside back cover (color) $2,000 8.5 in. x 11 in. (+ .125 in. bleed)Back cover (color included)* SOLD 8.5 in. x 11 in. (+ .125 in. bleed)

*Back cover available to the company sponsoring the conference program book as part of the sponsorship package.

The American String Teachers Association (ASTA) National Conference is held yearly to benefit string teachers, students and performers. Attendees will learn the latest teaching techniques, and gain important information to bring back to their students. This conference not only benefits the person who attends but will benefit and bring long term results to your school district, studio, university and students. The ASTA conference is the premier place to enhance skills and knowledge of string related topics. The ASTA Conference is the only place where attendees can get a dedicated, one-of-a-kind experience of more than 200 top-notch educational sessions, evening showcase performances by leading groups, a strings-only exhibit hall featuring products and services, social events and peer-to-peer networking, and performances by orchestras from around the country showcasing promising young talent. Here is a breakdown of our attendees from the most recent national conference:

“The only conference

dedicated to string

teaching and playing”

Advertising Sales Representative/Ad reservations:

Steve WafaloskyLaRich & Associates512 East WashingtonChagrin Falls, Ohio 44022Phone: 440/247-1060Fax: 440/[email protected]

For information on exhibit booth space and additional sponsorship opportunities at the ASTA National Conference, contact Beth Knight, 703-279-2113 x11, or [email protected]

Program AdsReach your target audience! You may wish to increase your exposure to attendees both at the conference and for years to come by advertising in the conference program. Ad prices below are for members, non-members must add 30% to stated rate, or contact the national office for details about membership. Companies advertising in the 2016 program book must submit artwork no later than January 25, 2016.

ASTA Advertising TermsCopy AcceptanceThe publisher reserves the right, without liability, to reject, omit, or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously ac-knowledged, accepted, or published.

PaymentFirst-time advertisers must prepay for their first ad. Payment may be made by check or credit card and must accompany a signed confirmation.Standard payment terms are 30 days net. An interest charge of 1.5 percent per month will be assessed after 30 days. Make checks payable to “ASTA” and mail to: ASTA, 4155 Chain Bridge Road, Fairfax, VA 22030. For billing questions, call 703/279-2113, ext. 15. American Express, MasterCard and VISA (only) are also accepted for payment. Credit card information may be sent to the National Office at the address above or faxed to 703/279-2114. To phone in the information, call 703-279-2113.


For purchase order/billing questions, to send payments, request additional tear sheets or journals, or for editorial matters:

American String Teachers Association4155 Chain Bridge RoadFairfax, VA 22030Phone: 703/279-2113, ext. 10Fax: 703/279-2114Attn: American String Teacher editor

The American String Teachers Association, founded nearly 70 years ago, is a membership organization for string and or-chestra teachers and players, helping them to develop and refine their careers. ASTA’s members range from budding student teachers to artist-status performers. The organization provides a vast array of ser-vices, including instrument insurance, an award-winning scholarly journal, discounts on publications and resources, annual professional develop-ment opportunities, and access to collegial network of col-leagues throughout the string profession.

ASTA is a 501(c)3 nonprofit organization.


ADVERTISING - astastrings.org · violin, viola, cello, bass, guitar, harp, chamber music, ......

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