Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Beauty is used towards the consumer so the product they have used might make them consumer want the product and to look like her.

This is where a brand takes a well-known person (celebrity) to promote their product. This makes the consumer want to try the product more.

Independence/Individuality

Intell igence

They use these images to entice the consumer; they know that you will want to go this place. People will go because there is obvious sun in this picture, whereas we don’t normally get sun so they are saying that your life will be 10x better for the two weeks that you’re here.

Shows how everyone can be different and can be successful as the next person.

By using the intelligence technique it makes the consumer think that they are also intelligent by buying the car and then driving the car, this will then get good reviews and then will end up selling more products.

Lifestyle

Nurture

Peer Approval

By having this product it complements you with lifestyle, it will help you in everyday life, and this will also change your life.

This technique makes you want to care for the animals; it makes you want to help them.

Rebel

Rhetorical Question

Peer approval shown in the latest carling is where a group of people are telling to use a product because you have earned/deserve it.

A company which is making you feel: by using the product you are different from everyone else. Be stupid and use our products.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

A rhetorical question is used to make the audience think about the question but they know they have no choice. They know before you see it you will want to help.

The advert claims that it has many benefits towards using the product.

Adverts don’t claim to be anything special because they don’t know the public can trust them with what they are producing.