Advertising Techniques Beauty Appeal

Celebrity Endorsement

Escape

Advertising company’s use beautiful

people to advertise their product to

make the customers think that if they

use this product then they could look

like them.

They use famous people

here to advertise the drink

to make people that want

to be like them think they

can by drinking the same

type of drink etc.

When advertising nice holidays they show you the

horrible boring places and life’s that you live and then

they show you an alternative place where you can

escape and relax and enjoy life at a tropical beach.

Independence/Individuality

Intelligence

Lifestyle

They use this technique to make people think

that if they buy/ go to this product they will be

an individual and they want to be individual so

they stand out in the crowd and don’t all want

to be the same.

They advertise it as it should be used and how

it functions. Also they show you what it can do

and why you should buy it to mprove your life

style.

They use this technique to compare the two vehicles

between the size, shape and colour.

Nurture

Peer Approval

Rebel

They show pictures of anamales in distress so that we

feel sorry for them and doanate and help them to have

a better happier life.

With this type of advert they show you what you can achieve

and they advertise it towards men so they make the advert

manly and show sports and manlythings.

They advertise this kind of advert to the rebellious

side and thouse that are a bit or want to be a rebel

amost the community. They show that if you wear or

do a sertain thing then you can also becom a reble.

Rhetorical Question

Scientific / Statistical Claim

Unfinished Comparison / Claim

They use sad children to advertise NAPCC so that people

will feel sorry for them and donate monte to the

corse/charity.

They use profecinal scientisic information to help promot

the product because people are more likely to belive it if

its scentificly proven.

This advert is ment to show you the top grade

serices and benefits of using this product.