Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

I think that using a model to advertise a new product is clever because it makes people think that they can look as good as the model even though their ugly.

Using celebs in advertising a product makes us trust the product because we can trust and love the celeb.

I think showing an image like this makes you feel like you’re missing out on the world and creates something in your mind that wants to go on holiday to somewhere like this.

Independence/Individuality

Intelligence

Lifestyle

This technique is advertising a film festival aiming at us to be more individual and unique to other people, even though everyone is thinking the same thing

This ad is trying to tell that this phone is a new way of life because of all the different thing it can do compared to all the other competition.

In this ad it displays two vehicles saying one is smart and the other is smarter. This is basically tells us that the smart car is smart because it’s small and easy to get around in built up areas, however why not go smaller which makes it even easier to get around this makes it even smarter than the larger car.

Nurture

Peer Approval

Rebel

This ad is appealing to us trying to get us to help the charity in this case the elephants.

Peer approval this is basically saying that you can makes many friends from drinking the same beverage as someone else

This ad is appealing to our rebellious side as in if you wear these jeans it will bring out your rebellious side

Rhetorical Question

Scientific / Statistical Claim

Unfinished Comparison / Claim

This advert uses a young sad child instead of a model or product, this makes you feel sorry for her and you want to help her this try’s to persuade you to help the charity.

This ad has lots of scientific and statistical claims that will make you feel and look better about yourself, even though we haven’t seen any proof, we just believe them. This makes you want to buy and try out the product

This ad claims to have the best tire, but don’t give us any statistical proof, we just believe the advertisement. Then they go on to say that (the right tire changes everything) which could mean being safer on the road