Advertising/ sponsorship options: MEDIA KIT · Advertise Your Job Openings Here’s a simple,...

Advertising/ sponsorship options:

� E-mail blasts

� E-Newsletter ads

�Web site ads

�White paper promotion

� Job openings

�Webinar management

�Webinar sponsorship

� Cross-channel sponsorship

MEDIA KIT

technologytransfer

start-ups

researchcommercialization

intellectualproperty

marketing

innovation

inventiondisclosures

facultyoutreach

businessdevelopment

partners andinvestors

contracting,licensing andnegotiation

portfoliomanagement

staffing

valuation

commercialfeasibility

s

compliance

budgeting

webstrategies

outreachefforts

knowledgetransfer benchmarks

and royalty rates

For more information contact:Sara Norris

[email protected](877) 729-0959, extension 105

Why advertise with Tech Transfer Central?

Tech Transfer Central is the industry’s go-to resource for information, news, products, and services for technologytransfer and intellectual property professionals. The company’s publications, including: Tech Transfer eNews,Technology Transfer Tactics and Tech Transfer University Reporter have more than 150,000 subscribers spanning all cor-ners of the globe – making Tech Transfer Central the world’s leading content provider in this evolving marketplace.

In addition to its news publications, Tech Transfer Central also produces timely webcasts and online learning,books, reports, data, software, and other resources that offer unique, practical, and advanced strategies, casestudies, best practices, and expert guidance on a broad range of challenges and opportunities for technologytransfer offices and professionals.

Who are our subscribers, buyers and Website visitors?

They are key stakeholders and high level decision-makersin the tech transfer and research commercializationmarketplace, and are an ideal target for companiesserving this industry. Advertisers include:

� Technology transfer/IP conferences

� Intellectual asset management software

companies

� IP-related legal services

� Patent and trademark database and service

companies

� Data mining and document management

companies

� IP/patent search firms

� Industry technology scouts

� Law firms

� VC and investment companies

� Contract research organizations



Market Your Products and Services to More Than 150,000

Technology Transfer, IP, Licensing and Research Professionals


� E-mail blasts


�Web site ads


� Job openings



� Cross-channel sponsorshipTech Transfer Central Demographics




� E-mail blasts


�Web site ads


� Job openings




What advertising/sponsorship options are there?

Scroll down to view the advertising channels that interest you the most. Or, contact Sara Norris at (877) 729-0959 Ext. 105, or by e-mail at [email protected] for more information and to learn about our special introductory savings for first time advertisers.

� Send a custom e-mail blast to our subscriber database of tech transfer professionals� Run graphic or text ads in the eNewsletter reaching 150,000� Advertise on our Web site – TechTransferCentral.com� Obtain wide exposure for your company’s white papers � Use Tech Transfer Central to help you manage and promote your Webinars� Sponsor one of Tech Transfer Central’s Webinars� Advertise your job openings

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Send a Custom E-mail Blast

Reach more than 150,000 tech transfer and research commercialization professionals directly. You send us the marketing copy, specify a date and time to send it, and we do the rest!

E-mail Blast to Entire List:

� One time: $3,950� Two times: $6,250� Four times: $8,950

For more information, contact Sara Norris at (877) 729-0959, extension 105, or by e-mail at [email protected].

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eNews Ads

Tech Transfer eNews is the world’s largest-circulation e-zine in the tech transfer field, reaching more than150,000 professionals each week and still growing rapidly.




� E-mail blasts


�Web site ads


� Job openings




eNews Text Ads — (50 word max):

� One issue: $750� Two issues: $1,250� Four issues: $2,000

eNews w/Graphics:

� One issue: $1,000� Two issues: $1,900� Four issues: $3,500

For more information and to find out about our deeplydiscounted bundled advertising options, contact Sara

Norris at (877) 729-0959, extension 105, or by e-mail at [email protected].

Advertise on our Website

Our site (TechTransferCentral.com) iswhere tech transfer and IP profession-als come to view our blog, search ourarchives, access our online resourcesand links, view back issues, look at joband vendor listings, and stay informedof technology transfer activities andstrategies at colleague organizationsthroughout the world. The site is visit-ed by 2,000-3,000 individuals a week –all of them keenly interested in yourtech transfer-related products andservices.

We offer the highest possible value bylimiting our banners to two key pagelocations. Plus, as users navigate thesite, the ads stay with them on everypage! It’s a great way to keep yourfirm front-and-center with this highlytargeted audience.




� E-mail blasts


�Web site ads


� Job openings




Top banner Ad —

� $950 per month

Button banner —

� $750 per month

For more information, contact Sara Norris at (877) 729-0959, exten-sion 105, or by e-mail [email protected].

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Obtain Wide Exposure for Your White Papers and Research Results

Tech Transfer Central will put your white paper or research results in front of thousands of tech transfer, licens-ing, VC and research professionals who have an interest in the subject matter.

How does it work?




� E-mail blasts


�Web site ads


� Job openings




Your company would provide:

� A PDF of the white paper or research results� Provide the name of the document and its author(s), as you would like them to appear� Provide a 100-word summary of the document along with your company logo and/or author photo

Tech Transfer Central would:

� Post the title and link to your white paper or research results, along with the name/logo for your organization on the home page of our site for a period of 3 months.

� Run the 100-word summary for your white paper/research results once a month for a period of 3 monthsin Tech Transfer eNews which has a weekly circulation of more than 150,000.

� Supply a registration page and link for individuals to download the white paper/research results� Provide you with the form data for the report recipients during and at the end of the three-month

advertising period.

Cost: $2,500

In addition, Tech Transfer Central can develop a custom white paper or publication for your company that canbe co-branded for optimum lead generation and branding. Contact Sara Norris at (877) 729-0959, extension105, or by e-mail at [email protected] for more information today.

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Advertise Your Job Openings

Here’s a simple, targeted way to advertise positions available in technology transfer and related fields – and besure you’re reaching only the professionals with the experience and background you need! Send us a descriptionof your open position, and include an e-mail address for direct response from job seekers. Featured listings occu-py the top three positions and appear with a bright yellow background. Click here to view the job listings page.

� Featured listings (maximum 3): $350 per month� Standard listings: $250 per month

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http://techtransfercentral.com/job-listings/

Use Tech Transfer Central to manage and promote your Webinars

Leverage Tech Transfer Central’s considerable Webinar experience as well asits marketing bandwidth to promote your company’s paid or advertorialwebinars. We produce on average 35 Webinars each year and have ane-mail readership of more than 150,000 tech transfer, IP, licensingand research professionals worldwide. Nowhere else will you findsuch a powerful marketing engine that you can put to work foryour organization!

How does it work?




� E-mail blasts


�Web site ads


� Job openings




Your company would provide:

� The topic along with a brief description of the meetingand talking points

� Biographical information on one or two experts who haveagreed to speak at the Webinar

�Materials for distribution to the Webinar attendees

Tech Transfer Central would:

� Assist you in designing an effective program and marketing materials� Provide customer service support and the vendor interface/production support you need to generate a

successful Webinar� Create Web pages to promote your Webinar and handle registrations�Market your Webinar to Tech Transfer Central’s email list of 150,000 once a week over a period of five weeks � Run a graphic 5x over a period of 5 weeks in Tech Transfer eNews� Run a rotating ad on the Tech Transfer Central Web site for a period of 5 weeks� Provide support from our in-house team that includes an Tech Transfer Central moderator and back-end

staff that will make sure things run smoothly.� Create a survey that goes to Webinar registrants� Provide full contact information for all registrants along with survey results

Cost: $12,500


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� E-mail blasts


�Web site ads


� Job openings




Sponsor one of Tech Transfer Central’s Webinars

We offer an exclusive sponsorship for each of our popular webinar events held every month. Click here for a listof upcoming titles. Sponsorship includes:

� Acknowledgment of your company or one of its products or services in six separate e-mail blasts to our tar-geted list of more than 150,000 tech transfer and research commercialization professionals worldwide,including a brief description of your firm and a link to your Website.

� Acknowledgment as sponsor on the program’s Web page, either in a text box or graphic ad, with a link backto you. All e-mail marketing efforts, including the six blasts and weekly mentions in our e-zine, will lead backto that page. AGAIN NOTE: THE E-ZINES THAT WILL DRIVE THIS TRAFFIC WILL BE SENT WEEKLY TO THE

ENTIRE LIST FOR SIX WEEKS. You will not find a better promotional value with wider reach or better resultsanywhere.

� Acknowledgment as sponsor twice during the program, during the introduction and again at the session’sclose, both briefly describing your firm and providing your Web site address. This will reach our live atten-dees as well as the many purchasers of the recorded versions of the session.

� Acknowledgment as sponsor in a text box with appropriate contact info on our printed insert ad, distributedto approximately 1,500 individuals as an insert to Technology Transfer Tacticsmonthly newsletter.

� A full-page ad for your firm, distributed to attendees, DVD purchasers, and video & transcript buyers as a part of the conference handouts. This ad will be distributed by PDF to all buyers.

Remember, only one sponsorship will be allowed per event – so act quickly!

Cost: $3,500


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Maximize Your Ad Dollars with One of Our Bundled Advertising OptionsSaving Your Organization More Than 25% Off the Regular Rates

� 4 dedicated e-mail blasts to Tech Transfer eNews (circulation: 150,000) – Value: $8,950 � Four 50-word text ads in Tech Transfer eNews – Value: $2,500� Four graphic ads in Tech Transfer eNews – Value: $3,500� 2 Webinar Sponsorships – Value: $7,000� Top banner ad to run on www.TechTransferCentral.com for a period of 6 months – Value: $5,700� Featured vendor listing (6 months) Complimentary

Price: Regularly $27,650, Platinum Sponsorship rate: $20,000

(Sponsorship savings are in addition to published ad prices which are already discounted based on number of e-blasts/ads.)

� 2 dedicated e-mail blasts to Tech Transfer eNews (circulation: 150,000) – Value: $6,250� Two 50-word text ad in Tech Transfer eNews – Value: $1,250� Two graphic ad in Tech Transfer eNews – Value: $1,900� 1 Webinar Sponsorship – Value: $3,500� Button ad to run for a period of 3 months – Value: $2,250� Featured vendor listing (3 months) – Complimentary

Price: Regularly $15,000, Gold Sponsorship rate: $10,000

(Sponsorship savings are in addition to published ad prices which are already discounted based on number of e-blasts/ads.)

� 1 dedicated e-mail blast to Tech Transfer eNews (circulation: 150,000) – Value: $3,950� One 50-word text ad in Tech Transfer eNews – Value: $750� Button ad to run for a period of 3 months – Value: $2,250� Standard vendor listing (3 months) – Complimentary

Price: Regularly $6,950, Silver Sponsorship rate: $5,000

For more information on our multi-channel sponsorships and first-time advertiser specials, please contact Sara Norris at (877) 729-0959, extension 105, or by e-mail at [email protected].




� E-mail blasts


�Web site ads


� Job openings



��Cross-channel sponsorship

PLATINUM PREMIUM SPONSORSHIP (3 spots available annually)

GOLD CHOICE SPONSORSHIP (6 spots available annually)

SILVER BASIC SPONSORSHIP (12 spots available annually)

Advertising/ sponsorship options: MEDIA KIT · Advertise Your Job Openings Here’s a simple,...

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