Why Advertising Specialties Are

THE MOST COST EFFECTIVE

1

Advertising Medium

THE MOST COST EFFECTIVE

Advertising specialties, also known as

promotional products, provide the most

cost effective form of advertising when

2

cost effective form of advertising when

compared to TV, newspaper, radio and

magazines.

3

End-Users Remember The Advertisers Of The Items They’ve Received

Remember the advertisers

• of recipients of advertising specialties can

identify the advertiser.

84%

4

• No other advertising medium provides any where

close to the name recognition associated with

advertising specialties.

Advertising Specialties Generate A Favorable

Impression

• of recipients of advertising specialties have 42%

5

• of recipients of advertising specialties have

a more favorable impression of the

advertiser.

42%

Advertising Specialties Generate Customers &

Loyalty

• of recipients of advertising specialties did 62%

6

• of recipients of advertising specialties did

business with the advertiser after receiving

an item.

62%

Advertising Specialties Deliver Impressions Over

A Long Period Of Time

• The average advertising specialty is kept for

7

• The average advertising specialty is kept for

7 months!

81%

8

• of recipients of advertising specialties

keep items that are useful.

81%

Many Advertising Specialties Are Used

Every Day

9

Advertising Specialties Deliver A More Favorable Cost Per Impression Than Other Media

$.019½ page B&W

Billboards

Radio

Newspaper

10

$.033

$.005

TV$.006 - Syndicated

$.007- Cable

$.019 - Prime TimeSource 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company.

Radio

Magazine

___% have done business with the advertiser

AFTER receiving the item

Recap

___% of end-users can name the

advertisers on the items they receive

8484

6262

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The average cost-per-impression of a promotional

product = $______

End-users keep products for ____________

AFTER receiving the item

7 months7 months

.004.004

The CPI for advertising specialties beats all forms of media (except billboards)

For more information, contact your Advertising Specialty Distributor.

12

Advertising Specialty Distributor.

The remaining slides share more information on how the study was done as well as the total spending on advertising specialties and the trends in the types of product categories being purchased.

How We Conducted The Study

• Team of interviewers surveyed businesspeople in 4 metro areas: – New York

– Chicago

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– Chicago

– Los Angeles

– Philadelphia

• An online survey to additional end-users augmented the in-person survey

• 618 completed surveys

IMPRESSIONS BY CATEGORY

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And The Cost Of Each Impression

IMPRESSIONS BY CATEGORY

Advertising Specialties Deliver SignificantNumbers Of Impressions

800

1,000

1,200 1,038

476

Impressions per month

15

0

200

400

600 476

365

363294

251

227

221

192

64

Advertising Specialties Cost-Per-Impression By Category

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Awards Other Wearables Desk Accessories Wearables / shirts Other

Drinkware Calendars Writing Instruments Caps Bags

Most Popular Product Categories(Based on Industry Revenue)

Rank Category

1 Shirts

2 Bags

3 Headwear

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4 Desk/Office Accessories

5 Writing Instruments

6 Other Wearables

7 Glassware/Ceramics

8 Computer Related

9 Health & Safety

10 Electronics

19.8 Billion Dollars of Advertising Specialties Were Purchased in 2008

$16.0 $16.0 $16.0 $16.0 $16.5 $16.5 $16.5 $16.5 $15.6 $15.6 $15.6 $15.6

$16.1 $16.1 $16.1 $16.1

$16.9 $16.9 $16.9 $16.9

$17.8 $17.8 $17.8 $17.8

$18.6 $18.6 $18.6 $18.6

$19.6 $19.6 $19.6 $19.6 $19.8 $19.8 $19.8 $19.8

$16.0

$18.0

$20.0

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$15.6 $15.6 $15.6 $15.6

$10.0

$12.0

$14.0

$16.0

2000 2001 2002 2003 2004 2005 2006 2007 2008

Source Advertising Specialty Institute

Contact Your Local Advertising

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Contact Your Local Advertising

Specialty Distributor To Learn More

And Benefit From The Power Of

Advertising Specialties