AdvertisingProspectus2015

www.ArAV.org

BACKGrOuND

The Association of Reptilian and Amphibian Veterinarians (ARAV) is dedicated to the advancement of veterinary medical and surgical care, and conservation of reptiles and amphibians worldwide. Today, the ARAV has over 900 members from over 30 countries.

A recent American Veterinary Medical Association (AVMA) survey showed that there is an increasing number of US households keeping reptiles as pets. Through our Find-A-Vet service on ARAV.org pet owners are directed to an ARAV member veter-inarian. It is important to inform reptile and amphibian veterinarians of new products and services that improve the welfare, captivity requirements, medical care, and human-animal bond with this growing segment of the pet population.

Advertising with the ARAV through the Journal of Herpetological Medicine and Surgery (JHMS) and our monthly newsletter will insure that your newest innovations reach the most influential reptile and amphibian veterinarians in the field.

theArAVhasover

900Members

30Countriesfromover

JOurNAlOFhErPEtOlOGICAl

MEDICINEANDsurGErY

rates: 1time 2times 3-4times

FullpageBlack/White $500 $425 $375Color $1050 $975 $925

halfPageBlack/White $375 $300 $250Color $925 $850 $800

QuarterPage(DhC)Black/White $350 $280 $225Color $900 $830 $775

InsideFrontcoverBlack/White $650

Color $1200

BackcoverBlack/White $550Color $1100

In March 2013 the ARAV started producing a monthly e-newsletter. It is also available to

the public on-line on our webpage at arav.org/newsletter. The newsletter contains updates from our board members, an announcement

from our technician liaison, articles from veteri-nary technicians and veterinary students, clinical

tips and tricks, conference and other continuing education announcements, links to our Facebook

page and the ARAV on-line merchandise store at Café Press. Our student and technician members

are encouraged to contribute to the newsletter and our members are encouraged to download and print the newsletter to circulate to their clinical staff. Our

newsletter is sent directly via e-mail to nearly 800 ARAV members and has an average open rate of

over 44% and a 4% click rate.

Advertising in the newsletter is a great way to not only reach our members but their staff too. All advertising in

the newsletter is through electronic means and full color is used throughout the newsletter.

The JHMS is the official publication of the ARAV and is considered a major source of peer-reviewed information re-garding herpetological medicine, surgery, and conservation for veterinarians in private practice, zoo and wildlife practice, and research, as well as biologists, veterinary technicians, veterinary and graduate students, and professional and amateur herpetologists. The journal reaches over 2000 individuals on the forefront of reptile and amphibian veterinary care, captive care, breeding,

research and conservation. In 2015 and 2016, we will publish 2 combined issues in June and December. The journal is avail-able on-line at jherpmedsurg.com and in print to our members and subscribers. We are still accepting advertisements for the second issue of 2015 and both 2016 issues. Any cover advertisements and 3-4 issue contracts will be granted gratis advertisement placement on the journal website for the duration of their contract on a first come, first serve basis.

Newsletter sent via e-mail to nearly

800ArAVMEMBErsrates: 1time 2times 3+times

halfPage $100 $75 $65

QuarterPage $50 $45 $35

NEwslEttEr

We can accept images in .pdf form. Advertisers are responsible for the resolution and quality of the file submitted.

• Journaltrimsizeis8.5x11inches.Adsthatbleedshouldextend0.125-inchesonallfoursidesandadsthatdonotbleedmustbe0.5inchessmallerthanthetrimsize.Keeplivematter0.25inchinsidetrim.Formoredetailspleasevisit:allenpress.com/system/files/pdfs/library/apmk-ad-prep.pdf

• NewsletteradsarerecommendedtobehighresolutionPDF(PDFX1AwithatleastAcrobat5/PDF1.4ispreferred).Makesurethatfontsandimagesareembeddedandimagebackgroundsaresetto‘NONE.’ImagesmustbeCMYK,atleast300dpi,andallimagetrappingvaluescorrectlysetaseitherknockoutoroverprint.

• JournalwebsiteadsshouldbePNG,GIF,orJPGfileswithamaximumfilesizeof50KB

ARAV reserves the right to determine the suitability of any advertisement.

Advertisers will be required to sign a contract for any advertisements occurring more than once in either the journal or the newsletter. The first advertisement will need to be paid in full no later than the material deadline; additional fees will be due at the time of subse-quent material deadlines. One-time advertisements must be paid in full prior to the mate-rial submission deadline. The advertiser agrees to assume all liability for the content of advertisements printed and must be fully authorized for the use of any copyrighted or trademarked materials used in the advertisement. In consideration of the publication of advertisements, the advertiser will indemnify and hold the publisher harmless from any loss or expense arising out of an advertisement.

CONtrACts

Please contact Dana Varble, DVM, Executive Director of the Association of Reptilian and Amphibian Veterinarians and Managing Editor of the Journal of Herpetological Medicine and Surgery at dvarble@navc.com or 480-703-4941 or arav.org to submit advertising materials or request information.

We look forward to working with you.

5003 SW 41st Blvd Gainesville, FL 32608-4930

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1/2 Page Horizontal

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1/4 Page Vertical

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Photos courtesy of Steve Barten