There are many different types of advertising:

Each of these types of advertising might have a different FUNCTION; however, they stereotypically have the same AIM/PURPOSE

As usual you must take into account CONTEXT – three major factors that you should establish immediately are:

oWho is the

oWho is their

oWhat is their

Then you can go on to examine the advertisement in more detail. Try establishing the above on the following advertisement.

Who is the ?Who is the ?

What is their ?What is their ? How have you come to these conclusions?How have you come to these conclusions?

Who is the ?Who is the ?

Line 1Line 1 Line 2Line 2 Line 3Line 3

Watch the 2008 ‘Natural Confectionary Co.’ advert and analyse how they have used the three elements above.Watch the 2008 ‘Natural Confectionary Co.’ advert and analyse how they have used the three elements above.

Below is the exciting, innovative new product being launched by your company. Come up with a BRAND, PRODUCT NAME and SLOGAN that will hook the consumer.

Below is the exciting, innovative new product being launched by your company. Come up with a BRAND, PRODUCT NAME and SLOGAN that will hook the consumer.

Once they have their product name and concept, advertisers have to identify their TARGET AUDIENCE as this INFLUENCES EVERY ELEMENT OF THE FINAL ADVERT.

Once they have their product name and concept, advertisers have to identify their TARGET AUDIENCE as this INFLUENCES EVERY ELEMENT OF THE FINAL ADVERT.

Audiences can be divided by many characteristics:Audiences can be divided by many characteristics:

Once the audience has been identified advertisers have to use a variety of literary/linguistic techniques that will best suit their target and persuade them to buy their product.

Once the audience has been identified advertisers have to use a variety of literary/linguistic techniques that will best suit their target and persuade them to buy their product.

Working in groups and using the following advert as a starting point, identify all the techniques advertisers could use to create an effective, persuasive advert to sell their product or convince you of their message.

Working in groups and using the following advert as a starting point, identify all the techniques advertisers could use to create an effective, persuasive advert to sell their product or convince you of their message.