Advertising placement

Bobby Duffi n

Target audience

The target audience for my advertisement are school aged teenagers which are aged 12-18.

E4 DEMOGRAPHICS

E4 Advertising Rates

This rate card shows the prices of advertisement placements on E4 and the cost it will be for that time peak.The most popular times for our audience would be early peak 17:30 - 20:30 and late peak, 20:30 - 23:30. This is because the audience will be home from school at these times and are likely to be watching TV around these times. The cost to place an advertisement is also higher at these times because of this however the late peak is slightly lower in price.

MTV as a channel do not only offer entertainment through TV programs, they also have a range of music channels which are liable to appeal to their young audience as they play current popular music.This is screen grab that I took off of the MTV website. As you can see the colours are bright to appeal to the young audience. Also the site gives lots of celebrity news and gossip which is also another way of getting through to the young audience as celebrities are often young adults interests.

This is a screen grab which I took from the BBC three website and here it states who their target audience is and what their channels personality is like.