Advertising Opportunities with DSC Publications

2For more information about advertising, please contact the Advertising Manager at ads@biggame.orgDallas Safari Club • 13709 Gamma Road • Dallas, TX 75244 • (972) 980-9800 • FAX (972) 980-9925

THE MISSION of DSC is to ensure the conservation of wildlife through public engagement, education and advocacy for well-regulated hunting and sustainable use.

THE VISION of DSC is a society that values wildlife, engages in its conservation and understands and supports the role of well-regulated hunting in the sustainable use of wild resources.

Our conservation, hunter advocacy and education efforts today ensure that future generations will enjoy watching and hunting

wildlife tomorrow.

MEMBER PROFILE The average DSC member is age 58, married and male. However, both the 35-44 age group and women are growing segments.

Age 45 and up, very active in the club, and actively pursuing big game hunting 81%

Hold Bachelor’s degree or higher 72%Self-employed, professional

or management 64%

Retired 21%Total household income

over $120,000 73%Property valued at over $250,000

(includes 36% over $1 million) 79%

Source: Responsive Management Survey, 2014

Members’ Interests in Hunting & ShootingOverall, 96% of DSC members are hunters.

Big game hunting 89% Small game hunting 82% Target shooting 74% Migratory birds 51% Sporting clays 50% Turkeys 43% Waterfowl 40% Skeet 39% Reloading 35%

Rifles 96% Shotguns 81% Archery 35%

Types of Equipment Used for Hunting

Angling 81%* Hiking/Camping 44% Boating 30% Golf 25%

Non-Hunting Outdoor Pursuits of DSC Members

Freshwater trout/bass 61% Saltwater 59% Freshwater/other 50% Deep sea fishing 42% Flyfishing 42%

*Breakdown of Anglers

DEMOGRAPHICS/PROFILES

FAST FACTS ABOUT DSC MEMBERS DSC is truly an international organization. Your print advertising has the potential to reach nearly 9,800 affluent, active hunters and anglers. Although DSC members are largely in the U.S., members in foreign countries make up 14% − from Azerbaijan to Zimbabwe – and there are indications that the international segment will grow as DSC continues to advance its mission and programs into international conservation and hunting arenas.

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On average, members spend $10,000 per year on hunting and 3% spend over $50,000.

B U Y I N G H A B I T S

Percentage of Hunters Who Bought Hunting Related Itemsdoes not include vehicles or property

Ammunition 89%

Clothing/bags/packs 82%

Firearms 74%

Electronics 79%

Optics/scopes 75%

Wine/spirits 67%

Leathergoods 60%

Cameras/trail cameras 60%

Artwork 60%

Knives 48%

Game Calls 38%

Camping Gear 34%

Stands/blinds 34%

Archery equipment 32%

GPS/navigation 29%

Decoys 20%

Furs 18%

Source: Responsive Management Survey, 2014

Game Trails 95%

Camp Talk 84%

Resource Guide 67%

Reading Habits of DSC MembersPercentage of Members who receive and read the publications

DSC Members 6,000 – 7,000 Pass-Through Readers 2,400 – 2,800 (40% rate)Total Readership for 2018 8,400− 9,800 affluent, active hunters and anglersU.S. Members 86%International Members 14%Facebook “Likes” 22,072 and growingFacebook Reach Average 120,000 (monthly)Instagram followers 7,500 and growing Instagram Reach Average 12,000 (monthly)

Between the increasing membership, the healthy pass-through rate and our ever-growing online community, advertising with DSC has the potential to reach out to a huge target market of pre-qualified buyers.

Exhibitors, follow the success of our current advertisers! Increase your booth placement credits by advertising. Each dollar spent in advertising equates to one credit, for a five-year window. Ask your rep for more information!

Join the advertising family of DSC and GET NOTICED. Contact the Ad Manager today, ads@biggame.org, or call (972) 980-9800 and ask to speak with an advertising representative.

Award ofExcellence

Award of Distinction

COMMUNICATOR AWARDS

The high-quality, full-color quarterly magazine, Game Trails, is the flagship publication for DSC, providing readers with the best in conservation grants and news updates, hunting stories, commentary from celebrities, scholars and thinkers in the hunting world, reports on industry trends, convention news and auction highlights.

A W A R D W I N N I N G P U B L I C A T I O N S

Quarterly Magazine sent to all members

Game Trails 1 issue 2-3 issues 4 issues Full Page $1,050 $1,000 $960 Half Page $815 $795 $760 Quarter Page $560 $540 $525 Business Card $100 $100 $100 2/3rds Page $960 $925 $900 1/3rd Page $615 $590 $575 1/6th Page $520 $500 $480

C L O S I N G D A T E S Spring Summer Fall ConventionAll print-ready ad art files due February 10 May 10 August 10 October 1Mailing Date April 10 July 10 September 30 December 10

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NEW CUSTOMERS

must have a valid credit card on file prior to insertion. No agency discounts. Pre-payment discount of 2% if entire ad run is paid upon insertion. Does not include business card or online ads. Please see complete terms at www.biggame.org.

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AD RATES

DSC’s annual guide is a vital tool for getting involved in the club. Sent to new members when they join, this volume is also sent to every member annually. Many advertisers have said they like this publication best because there is hardly any competition from other businesses or content that might distract readers.

Business Card (b/w, members only) $100Half Page, color $525Full Page, color $700Inside Front Cover, color $1,200Inside Back Cover, color $1,000Back Cover only $1,500

Deadlines: May 1 for priority placement; June 1 for all ad materialsMailing Date July 10

6For more information about advertising, please contact the Advertising Manager at ads@biggame.orgDallas Safari Club • 13709 Gamma Road • Dallas, TX 75244 • (972) 980-9800 • FAX (972) 980-9925

DSC’s monthly newsletter made the jump to add color pages in 2014, and is expanding its scope to include news on hunting, conservation, outdoor education as well as convention details and a full auction listing from August to November. Members can also read a PDF version of the newsletter at biggame.org.

Newsletter sent to U.S. members monthly

Camp Talk B/W Color Full Page $420 $630Half Page $215 $425 Quarter Page $120 $235 Business Card $50

Ads due Dec. 10 Mailing Date Jan. 20

All Other IssuesAds due 1st day of month prior to issue

Mailing Date 1st week of month of issue

January-February(combined issue)

C L O S I N G D A T E S

www.biggame.org/camp-talk-online

Advertising on our news blog is a great way to connect with members and also to extend your reach to our followers and those with similar interests in hunting and the outdoors. This digital option will provide a well-rounded advertising package for customers who want to cover all the bases. Rates are available for quarterly, semi-annual and annual cycles.

Find the rate that works best for you. Ads may be GIFs or JPGs, and may be replaced with new ads on a regular basis.

Customers may wish to buy more than one ad at a time to improve exposure.

Affordable Rates

Digital ads are pre-paid for the full run of the ad, no pre-pay discount applies. All ads must be approved and DSC reserves the right to remove ads that are deemed inappropriate in content or link destination.

QuarterlyBanner 728x90 pixels $350Skyscraper 160x600 pixels $400Both $700

Semi-annual Banner 728x90 pixels $ 600Skyscraper 160x600 pixels $ 700Both $1,250

Annual (best value)Banner 728x90 pixels $ 850Skyscraper 160x600 pixels $ 950Both $1,750

CampTalk ONLINE

7For more information about advertising, please contact the Advertising Manager at ads@biggame.orgDallas Safari Club • 13709 Gamma Road • Dallas, TX 75244 • (972) 980-9800 • FAX (972) 980-9925

AD RATES

Facebook “Likes” 22,072 and growingFacebook Reach Average 120,000 (monthly)Instagram followers 7,500 and growing Instagram Reach Average 12,000 (monthly)

Ad materials must be no less than 300 dpi at 100% of placement size. High resolution jpg, tiff, eps and PDF files are accepted. Materials must use CMYK color. No RBG, Pantone, or PMS colors are accepted. Failure to provide files as required can cause unpredictiable errors when the files are output and create production charges to correct. Electronic files may be e-mailed to editor@biggame.org. Publisher assumes no liability for omissions, misprints or font defaults.

ELECTRONIC REQUIREMENTS FOR PRINT ADS

AD SIZES

Let our art department create a clean, professional look for your business. Ad design $65/hr

For more information about advertising, please contact the Advertising Manager at ads@biggame.orgDallas Safari Club • 13709 Gamma Road • Dallas, TX 75244 • (972) 980-9800 • FAX (972) 980-9925