Advertising NOW
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Transcript of Advertising NOW
Advertising NOW
|| The Digital Age ||
Image Source: http://www.masternewmedia.org/images/google_trust4.gif
|| Everything Changes ||
We went from.. ONE TO MANY.
to..
MANY TO MANY.
canstockphoto.com
|| Communication is constant ||
Image Source: pixelborne.com
|| Tribes are taking over ||
Image Source: http://marketyourstartup.com/2009/08/seth-godin-tribes/
|| It’s a good change! ||
and tweeting helps but..
Image Source: socialnomics.com
What hasn’t changed?
|| What doesn’t change? ||
#1
People will talk, for better or worse.
#2
|| What doesn’t change? ||
You still need to offer something great.
Image Source: washideas.wordpress.com
/
#3
|| What doesn’t change? ||Im
age Source: pbase.com
You still need to get their attention and make a lasting impression.
How do you make A BIG IMPRESSION?
|| Make an effort to ||
Combine Online& Traditional
Channels.
Image Source: marketmango.com
|| Make your goal be to ||
Start Conversationsaround your
Brand.
|| Start big, and go bigger ||
Don’t forget about the other things that make the
BIG PICTURE.
Image Source: directtrafficmedia.co.uk
|| Traditional Media ||Im
age Source:: tvisnotdead.com
Traditional advertising works too!
They still respond to traditional media.
|| Not everyone is connected 24/7 ||Im
age Source: relationship-economy.com
Think about it..
Does your targetaudience ever drive?
Or maybe they walk?
Either way..
They are exposed to walls, vehicles, and sidewalks all day long..
Image Source: hom
ad.wordpress.com
Make a BIG IMPACT!
This is your chance to..
Remember..
You can choose not to go on the internet..
SKIP AD
But you can’t choose what you see on the streets.
|| Raise awareness ||
If you make a BIG statement, you will attract followers!
|| Truckside Advertising! ||
When one is stuck in rush hour, they have plenty of time to SEE YOU.
** Hey, I need a landscaper! **
|| Larger than life billboards! ||
The more one sees your brand advertised, the more likely they will TRY YOU OUT.
** I almost forgot about Kit Kats! **
Image Source: dnaservices.co.za
|| Building Wraps! ||
If your building is bare, how do they know what you do?
** I never knew this was here! **
Image Source: giganticsigns.com
.au
|| Guerrilla Tactics! ||
Non-traditional methods STILL NEED PRINT.** Does this shock you? **
Image Source: guerrillaprom
os.com
Social Media helps butdoes it attract everyone?
|| Hybrid Marketing ||
Not unless you THINK BIG!Im
age Source: ww
w.am
sterdamadblog.com
/
And don’t forget to
PRINT BIG!
|| This is advertising NOW. ||
So, what’s your BIG idea?
Contact us at Speedpro Imaging Saint Paul for a free consultation!
651-917-3000
www.SpeedproSaintPaul.com