ADVERTISING IS LIQUID
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ADVERTISING IS LIQUID. Eric Franchi @ ericfranchi Adam Kmiec @ adamkmiec. Source: Undertone, 2013. MARKETER CHALLENGE: HOW DO YOU REACH CONSUMERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME AND…. ON THE RIGHT DEVICE. IMPLICATIONS FOR CONSUMERS. IMPLICATIONS FOR ORGANIZATIONS. - PowerPoint PPT Presentation
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ADVERTISING IS LIQUIDEric Franchi @ericfranchi
Adam Kmiec @adamkmiec
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@AccessUndertoneSource: Undertone, 2013
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MARKETER CHALLENGE:HOW DO YOU REACH CONSUMERS WITH
THE RIGHT MESSAGEAT THE RIGHT TIME AND….
ON THE RIGHT DEVICE
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IMPLICATIONS FOR CONSUMERS
IMPLICATIONS FOR ORGANIZATIONS
IMPLICATIONS FOR TECHNOLOGY
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THANK YOU!Eric Franchi @ericfranchi | @accessundertone
Adam Kmiec@adamkmiec