1Advertising Guide // 2017/18

2

CONTENTS AND CONTACTS

ContentsChronicle Profile 3

Reach 4

Audience 5

Specifications and Deadlines 6

Sections 8

Service directory 9

Inserts 10

Features 11

Terms and Conditions 11

ContactsPhilemon ToleafoaAdvertising Sales Manager

Phone 02 6280 2429Email philemon.toleafoa@fairfaxmedia.com.au

Maree NealeGroup Sales Manager - ACT & Southern Inland NSW

Phone 02 6280 2187Email maree.neale@fairfaxmedia.com.au

Classifieds02 6280 2154

Service Directory02 6280 2314

Accounts1800 686 041

News TipsQueanbeyanagechronicle.com.au

Street Address9 Pirie Street, FyshwickACT 2609

Mailing AddressPO Box 7186,FyshwickACT 2609

Distribution02 6280 2364ccdistribution@chronicle.com.au

Find us on facebook

Representation by State

New South Wales National Sales T 02 9922 2677

Queensland The Media Workshop T 07 3839 4100

South Australia Rural Press Sales T 08 8372 5255

Victoria Brown Orr Fletcher Burrows T 03 9822 5188

Western Australia Hogan Media T 08 9381 3991

3

CHRONICLE PROFILE

For more than 30 years, The Chronicle has been the Canberra and Queanbeyan region’s free community newspaper.

During this time, we have built andmaintained a reputation for excellencein providing local news, information oncommunity events and cost-effectiveadvertising solutions for Canberra andQueanbeyan businesses.

We’re also recognised for our commitment to quality content and our ability to deliver results for our advertisers. These commitments have seen our client base consistently grow.

To cater to all local communities, and to provide targeted, cost-effective advertising, The Chronicle is published each week in two area editions.

Our competitive free home deliverydistribution edge is now also enhancedthrough a multimedia platform approach that engages with audiences throughout the day. We also make use of collected databases to communicate directly with our audience.

On average this means 112,000† weekly readers in print. We have also developed and increased our readership via our free digital subscription model. We now have more than 2600 digital edition subscribers and that number will only grow.

Now with more than 2600 online subscribers and counting, The Chronicle’s digital platform

- where The Chronicle appears exactly the same online as it does in hardcopy

– is also home delivered each week, direct toreaders’ email accounts.

86,000* Chronicle

newspapers are published each

Tuesday

* Circulation based on average net distribution, April 2018. † Based on avearage net distribution x 1.3 readers per copy

4

DUFFY

RIVETT

CHAPMAN

STIRLING

HOLDER

FISHER

ACTON

O'CONNOR

TURNER

CITY

BRADDON

REID

DICKSON

CAMPBELL

AINSLIE

HACKETT

LYNEHAM

DOWNER

WATSON

CHIFLEY

LYONS

PEARCE

TORRENS

PHILLIP

FARRER

MAWSON

ISAACS

HUME

GARRAN

O'MALLEY

CURTIN

HUGHES

HAWKERWEETANGERA

MACQUARIE

MACGREGOR

HIGGINS

LATHAM

DUNLOP

CHARNWOOD

SCULLINPAGE

FLOREY

FLYNN

MELBA

FRASER

SPENCE

COOKARANDA

BELCONNEN

EVATT

MCKELLAR

BRUCE

LAWSON

GIRALANG

KALEEN

HOLT

HALLCASEY

NICHOLLS

NGUNNAWAL

BONNER

CRACE

MITCHELL

PALMERSTON

AMAROO

GUNGAHLIN

FRANKLINHARRISON

FORDE

DEAKIN

YARRALUMLA

NARRABUNDAH

SYMONSTON

RED HILL

FORREST

CAPITAL HILL

GRIFFITH

BARTON

PARKES

KINGSTON

RUSSELL

FYSHWICK

KAMBAH

BONYTHON

GORDON

BANKS

CONDER

ISABELLAPLAINS

CALWELL

RICHARDSON

GREENWAY

OXLEY

MONASH

WANNIASSA

GOWRIE

FADDEN

THEODORE

CHISHOLM

GILMORE

WARAMANGA

WESTON

MACARTHUR

WRIGHT

COOMBS

JACKA

WESTON CREEK

TUGGERANONG

WODEN VALLEY

BELCONNEN

GUNGAHLIN

INNER NORTH

INNER SOUTH

QUEANBEYANJERRABOMBERRA

MOLONGLO VALLEY

REACH2 EDITIONS // The Chronicle and The Queanbeyan Age Chronicle

* Circulation based on average net distribution, April 2018.

Distribution Total86,000*

5

For over 30 years, The Chroniclehas been a printed newspapersource that stimulates thought, starts conversations and shapes the important community issues of the week. We not only deliver community news to readers, we deliver readers interested in community news to advertisers – therefore, we deliver enormous value for money.

ReadersReadership is the currency of advertising dollars. It indicates the number of people receiving and reading a copy of The Chronicle each week.

The Chronicle’s readership responds to Chronicle advertising and are proven spenders / consumers.

Unlike many other hard-copy newspapers and publications, The Chronicle’s readership actually trends to grow. Our current audience includes more than half of our region’s over 50’s population. This readership is important to all advertisers because, both locally and nationally, this group is our wealthiest and highest spending consumer

We deliver The Chronicle is a convenient source of information and is driven by the value for money that we can provide via our competitive distribution edge. We deliver direct to separate title residents and in-turn, deliver value to our advertisers.

Please note: We do not deliver to unit complexes.

It’s all done for you We provide a one-stop shop for within your marketing mix. Account management, creative, graphic design, printing and production are all provided.

† Based on avearage net distribution x 1.3 readers per copy

Community

readers want to know aboutcommunity

business

AUDIENCE

ALL PEOPLE

MALE

FEMALE

The Chronicle

112,000*City News53,700

CanberraWeekly

44,000

City News17,200

CanberraWeekly13,600

The Chronicle

53,800*

City News36,500

CanberraWeekly

30,400

The Chronicle

58,200*

6

SPECIFICATIONS AND DEADLINES

Modular Display Sizes and Rates

All prices include GST.

* only for Real Estate & Motoring

Code T11 T21 T31 T41 T51 T81

Specs (mm) 45 x 63 92 x 63 139 x 63 186 x 63 233 x 63 374 x 63

Price - The Chronicle $260.14 $397.30 $534.46 $671.62 $876.76 $1280.31

Price - Queanbeyan Age $79.89 $159.79 $239.68 $319.57 $399.47 $639.15

Code T12 T22 T32 T42 T52 T82

Specs (mm) 45 x 129 92 x 129 139 x 129 186 x 129 233 x 129 374 x 129

Price - The Chronicle $397.30 $671.62 $1005.99 $1280.31 $1659.57 $2503.42

Price - Queanbeyan Age $159.79 $319.57 $479.36 $639.15 $798.93 $1,278.29

Code T23 T43 T63 T83*

Specs (mm) 92 x 194 186 x 194 280 x 194 374 x 194

Price - The Chronicle $1005.99 $1933.88 $2855.84 $3678.80

Price - Queanbeyan Age $479.36 $958.72 $1,438.07 $1,917.43

Code T14 T24 T34 T44 T54 T64* T74* T84

Specs (mm) 45 x 260 92 x 260 139 x 260 186 x 260 233 x 260 280 x 260 328 x 260 374 x 260

Price - The Chronicle $671.62 $1280.31 $1933.88 $2503.42 - $3678.80 $4227.43 $4818.09

Price - Queanbeyan Age $319.57 $639.14 $958.72 $1,278.29 $1,597.87 $1,917.43 $2,237.00 $2,556.58

Code T88

Specs (mm) 374 x 550

Price - The Chronicle $9165.16

Price - Queanbeyan Age $5,113.15

Further Information

• All display ads are full colour Same rates apply for one colour

• Early booking discounts can apply• Yearly spend discounts can apply• GST of 10% has been added to the final price• Rates effective until June 2019• Secure/fixed inventory ensures inventory

is reserved at purchase*

* however, loading may apply to premium page positions

2 MODULES

WIDE

3 MODULES

WIDE

4 MODULES

WIDE

8 MODULES

WIDE

INSERTS$110 incl. per 1000

1 MODULE

WIDE

7

SPECIFICATIONS AND DEADLINES

Total Image Area - Width 260 mm

1 Col

2 Col

3 Col

4 Col

5 Col

6 Col

7 Col

8 Col

Folio

30.7018 mm

63.46 mm

96.21 mm

128.96 mm

Tota

l Im

age

Are

a -

Dep

th 3

81

mm

161.72 mm

194.47 mm

227.23 mm

260 mm

Classifieds Display Sizes and Rates

Annual Spend DiscountThe Chronicle Queanbeyan Age

Casual T11 Casual 0%

$1,925 3% $1,350 10%

$3,850 5% $2,695 15%

$6,600 8% $4,620 20%

$10,450 10% $7,315 30%

$15,400 12.50% $10,780 40%

$22,000 15% $15,400 55%

Forward Planning DiscountThe Chronicle & Queanbeyan Age

13 Weeks before print 20%

12 Weeks 20%

11 Weeks 18%

10 Weeks 18%

9 Weeks 15%

8 Weeks 13%

7 Weeks 10%

6 Weeks 8%

5 Weeks 5%

4 to 0 Weeks 0%

The Chronicle Queanbeyan Age

Rates (ex GST)

$25.70 per col. cm Min 4 cm

$5.69 per col. cm Min 4 cm

Lineage Rate (ex GST)

$6.42 per line $3.64 per line

Rules• Discount rates can’t be combined• Any new ad positions need to be authorised by a business manager• Any unsold premium positions are laid out at our discretion

Specifications• All classified text are on minimum 4 lines• Text layout is 7 point font on an 8 column grid• No more than two UPPERCASE words permitted in ad copy• averages out to be 80 chars per ad including spacing

Deadlines• Published each Tuesday• Material deadline 2 working days prior

ContactPhilemon Toleafoa Phone: 02 6280 2429Email: philemon.toleafoa@fairfaxmedia.com.auwww.queanbeyanagechronicle.com.au

Classified Column Specs

Column = 30.7018 mm | Gutter = 2.0526 mm

Special Position LoadingThe Chronicle

PAGE 1 PAGE 2 PAGE 3 PAGE 5 PAGE 7 PAGE 9 BACK PAGE

100% 20% or discretionary

30% 20% 10% 10% 30%

Queanbeyan AgePAGE 1 PAGE 2 PAGE 3 PAGE 5 PAGE 7 PAGE 9 BACK PAGE

100% 20% or discretionary

30% 20% 10% 10% 30%

8

SECTIONS

Community News The community news or general news section of each edition is the heart of our paper and the most popular section for large to small businesses. Each page is full of community news and advertising displaying weekly specials, services and/or facilities in and around the local region.

Tradie / Business of the Week Each week The Chronicle showcases a talented local tradesperson and a successful local business to its readers. Tradie of the Week highlights a tradesperson available for hire, getting to know their interests, passions and areas of expertise, whereas business of the week focuses on a business with a fascinating story behind it. These new and sure to be popular sections promote community engagement by connecting local businesses with a passionate local audience.

Eating Out The Eating Out section in The Chronicle lets readers know about the dining establishments in their local community, from cafes and bakeries to takeaways and fine dining restaurants. The Chronicle’s expert editorial team find out the stories behind iconic local eateries, showcasing a new one each week and letting people know just what makes them special.

EntertainmentThe Chronicle and The Queanbeyan Age’s Chronicle team are passionate about film, music, books, arts and television as are our local audience. Each week, our respected journalists generate stories feeding an insatiable demand for this content.

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SERVICE DIRECTORYBe part of the LARGEST Trade and Service Directory in free press in Australia and receive:

colour and indexing design service, including logo and picture placement placement on chronicleonline.com.au conducive booking with placement in Tuesday’s Service Directory and Fairfax Marketing Services online deals and packages

FREE

FREE

FREE

DISCOUNT

Why not try a 6 week package? Pay for five weeks, receive one week FREE!

Why not try a 12 week package?Pay for nine weeks, receive three week FREE!

ACTUAL SIZE

3x2

(3cm

x 6

.3cm

)

4x2

(4cm

x 6

.3cm

)

5x2

(5cm

x 6

.3cm

)(B

usin

ess

card

siz

e)

6x2

(6cm

x 6

.3cm

)

7x2

(7cm

x 6

.3cm

)

8x2

(8cm

x 6

.3cm

)

9x2

(9cm

x 6

.3cm

)

10x2

(10

cm x

6.3

cm)

All prices quoted, GST inclusive

Height(Xcm x 6.3cm)

COSTPer

Edition2 Week

Minimum6 WeekPackage

12 WeekPackage

3cm $86.68 $173.36 $433.40 $780.12

4cm $108.94 $217.88 $544.70 $980.46

5cm $132.34 $264.68 $661.70 $1191.06

6cm $155.68 $311.36 $778.40 $1401.12

7cm $177.99 $355.98 $889.95 $1601.91

8cm $200.26 $400.52 $1,001.30 $1802.34

9cm $222.38 $444.76 $1,111.90 $2001.42

10cm $245.85 $491.70 $1,229.25 $2212.65

11cm $269.36 $538.72 $1,346.80 $2424.24

12cm $291.46 $582.92 $1,457.30 $2623.14

13cm $314.89 $629.78 $1,574.45 $2834.01

14cm $339.69 $679.38 $1,698.45 $3057.21

DEADLINES

Bookings/Cancellations/Prepayment Deadline- Noon ThursdayCopy Deadline - Noon Friday

CONTACT

email servicedirectory@chronicle.com.auphone 02 6280 2314

10

Acceptable InsertsSingle Sheet InsertsMinimum SizeSingle sheet A5, 210mm x 148mm, minimum substance weight 120gsm, maximum substance weight 180gsm.

Maximum SizeSingle sheet insert 395mm x 275mm, minimum substance weight 150gsm, maximum substance weight 180gsm.

Single Sheet Folded (4 Pages) InsertsMinimum SizeSingle sheet folded to 4 pages, 135mm x 100mm, minimum substance weight 100gsm, maximum substance weight 180gsm.

Maximum SizeSingle sheet folded to 4 pages, 395mm x 275mm, minimum substance weight 150gsm, maximum substance weight 180gsm.

Acceptable Size RangeMinimum size up to maximum size sheet and single fold.

BookingsBookings are required a minimumof six working days prior to inserting.A maximum of three inserts allowed per issue.

CancellationsFive working days prior to inserting.

INSERTS

Fold must be situated on the longest side of

the product.

Single Sheet210mm x 148mm

Single Sheet395mm x 275mm

Single Fold135mm x 100mm

148

mm

210mm

395mm

135mm

275m

m10

0m

m

Single Fold395mm x 275mm

395mm

275m

m

11

1 Federal Capital Press, publishers of The Chronicle (ABN 47 000 010 382) and its subsidiaries (‘FCP’) reserves the right, at its absolute discretion, to decline or reject any advertisement for any reason whatsoever, including, but not limited to, that the advertising is unlawful, defamatory, offensive, or otherwise unsuitable.

2 Where the advertiser, its advertising agent or representative (in these terms and conditions jointly referred to as the ‘Advertiser’) lodges an advertisement for a job (a ‘Job Advertisement’) in a FCP publication, that has a prime circulation area that covers the location of the job, and it is accepted by FCP, FCP may at its absolute discretion publish the Job Advertisement in MY CAREER and in any other FCP publication it so chooses.

3 Where FCP accepts an advertisement for publication from the Advertiser, FCP may, at its absolute discretion, publish the advertisement on any or all of the FCP web-sites.

4 Where FCP accepts an advertisement for publication from the Advertiser, it may, at its absolute discretion, place or position the advertisement anywhere it so chooses unless the Advertiser has paid for and FCP has accepted payment and agreed to the placement of the advertisement at a particular place or position.

5 These terms and conditions do not exclude or limit the application of any provision of any statute (including the Trade Practices Act 1974) where to do

so would: (a) contravene that statute; or (b) cause any part of these terms and conditions to be void. The liability of FCP, and the Advertiser’s sole remedy for breach of statute, will be limited to re-supplying, or paying for the re-supply, of the advertisement at the discretion of FCP.

6 Except to the extent that clause 5 applies, FCP will not be liable for any: (a) statutory liability; (b) tortuous liability (including, but not limited to, liability for negligence); (c) conditions and warranties implied by custom, the general law or statute; and (d) liability for any direct, indirect, economic or consequential losses (including, without limitation, loss of anticipated savings, loss of profits, or any other business costs), expenses, damages and costs incurred by the Advertiser, arising out of or in connection with the publication of the advertisement or any failure to supply or delay in supplying the advertisement.

7 The Advertiser must indemnify FCP against all losses, expenses, damages and costs (on a solicitor and own client basis) incurred by or awarded against FCP arising out of or in connection with any breach of these terms and conditions which is wholly or partly attributable to or arising out of the acceptance and publication of any advertisement.

8 The Advertiser warrants to FCP that any advertisement that is accepted for publication contains information that is true and correct in all respects, is in no way misleading or deceptive such that it may contravene section 52 of the Trade Practices Act 1974, section 53c of the Trade Practices

Act 1974 or any other provision of any law of the State or Commonwealth, and is otherwise lawful.

9 Without limiting FCP’s rights under clause 1 of these terms and conditions, advertisements must comply with FCP’s standards of presentation, style and classification in respect of advertisements placed with FCP.

10 Where complete material is suppliedelectronically it must be provided in PDF format with fonts embedded. For all other supplied material FCP reserve the right to amend fonts to those licensed to FCP.

11 Where any advertisement has the appearance of editorial matter, the Advertiser must include a border of a minimum of ‘two point’ thickness and the word “Advertisement” must be displayed on the advertisement in at least size eight-point font.

12 All run of press, classified display and classified semi-display advertising sold by FCP will be sold in whole centimetre and column units. All classified line advertising sold by FCP will be sold by the total number of lines used and FCP may, at its absolute discretion, require the Advertiser to place a minimum number of lines in any advertisement before it is accepted.

13 Adjustments and claims must be notified within 30 days from the end of the month in which the advertisement appears. The publishers will not consider claims lodged outside the above period.

Advertising FeaturesThe Chronicle features are subject-driven and vary from annual to monthly and quarterly features. As an advertiser this is a great opportunity to promote your business and advertorial is often available upon submission at no extra cost. By adding advertising in features into your marketing mix, you and your consumer receive extra value for money via invaluable editorial space, direct to your target market.

You may recognise regular features like Adult Education and Home Improvement options, as well as features on various subjects like seniors, health, retail sales, business, restaurant guides, school holiday activities, science and environment, local events, home, Christmas guides, finance and money plus MUCH more.

Co-operative advertising featuresIs your business celebrating a milestone?We specialise in:• Birthdays • Grand openings• Significant awards • Special anniversariesTalk to us about creating a corporate business feature or publication that is all about your business. The idea is to collaborate with your suppliers and co-fund the feature. A feature on your business could be all yours with editorial and photographs at no extra charge.

TERMS & CONDITIONS

FEATURES

For more information and to discuss your options, call The Chronicle today on 02 6280 2429