Advertising Food
description
Transcript of Advertising Food
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Advertising Food
Grade 10 Food and Nutrition
+ Why Advertise?
Convince you their product is better than the next one
Shape your beliefs and buying habits
Want YOUR money in THEIR pockets.
How do they try and convince you? Entertain you Include free giveaways (i.e. computer games in cereal boxes) Sell you an image or lifestyle (i.e. energy drinks) Dress up the product with “proven” medical research (i.e. yogurt)
+ Commercials from the Past
http://www.youtube.com/watch?v=10TekR91YQQ Wendy’s 1984
http://www.youtube.com/watch?v=w3MHPee-XE8 Burger King 1982
+ Current Food Ads
http://www.youtube.com/watch?v=Ljs1X6ZOGtY McDonalds Dollar Drink Days
http://www.youtube.com/watch?v=Sb8_hPD7GN8 Philadelphia Cream Cheese
http://www.youtube.com/watch?v=dwfPJp1KE78 Pepsi vs. Coke
http://www.youtube.com/watch?v=rZGOixS5NHo Activia Yogurt
http://www.youtube.com/watch?v=MZtDqpdvy7s Heineken Beer
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http://www.youtube.com/watch?v=OJycxRRYrMo President’s Choice
http://www.youtube.com/watch?v=B7sF7TUpUoI Subway
http://www.youtube.com/watch?v=VKSSyHvbs1c Walmart Produce
http://www.youtube.com/watch?v=aPJpkgqLQ_M Special K Challenge
http://www.youtube.com/watch?v=O6iJ-JHi4vY Red Bull
+ Ads and Kids
http://www.youtube.com/watch?v=5ahMQwxN9Js Ads and kids
http://www.youtube.com/watch?v=_IKv8YDgH2I McDonalds Happy Meal
+ Group Work Questions
1) Who do you think the target audience was?
2) Did you enjoy the commercial? Why or why not? Explain.
3) How did the commercial make you feel about the product? 1) What was the ‘theme’ of the commercial? 2) Did it change your mood? i.e. made you hungry? 3) Do you want to go and purchase this product? 4) Does it affect your desire to consume the product in anyway?