Advertising copywriting

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WHEN TWO TRENDY DUTCH GUYS, Kees de Bruïne and Dick Sijmons, decided to design a range of watches they knew it had to be different. Inspired by their love of Holland’s big, bright tulip fields, the KYBOE! collection now stretches from bold to bling. With its contrasting outer bezel, dial and band, a KYBOE! timepiece is a rocking fashion accessory with plenty of attitude. Mix it up with rubber straps that match or clash, or choose the luxurious look of silver and gold. While launching their new black series this month in New York, KYBOE! became a worldwide success. Whatever the colour combination, KYBOE! draws upon the more sophisticated luxury watch world for inspiration. Each timepiece, with its attention-grabbing oversized face (55mm or 48mm), is a badge of fun that represents amusing, contemporary or formal style effortlessly. Crucially though it’s also practical, bulky and solid with oversized markings and the added function of a second time zone or countdown. For people that work hard and play harder KYBOE! grabs attention for all the right reasons. Footballers, radio stars and Formula 1 racing aces have been spotted wearing this highly fashionable accessory and the buzz around KYBOE! is growing. New models and colours are being added continually and this fresh face in the world of luxury watches even has its own members club and A-list events, so make sure you don’t miss a second of the action. For further information visit www.kyboe.com Get funky with the big, bold bling of KYBOE! watches and enjoy every second as you clock up serious fashion credentials at work and play Time for fun “2007 creators of the biggest, trendiest and most colourful watches, closely followed by the worldwide industry ever since” PHOTOS: PATRICIA STEUR ADVERTORIAL

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Advertorial for KLM's inflight magazine

Transcript of Advertising copywriting

Page 1: Advertising copywriting

WHEN TWO TRENDY DUTCH GUYS, Kees de Bruïne and

Dick Sijmons, decided to design a range of watches they

knew it had to be different. Inspired by their love of Holland’s

big, bright tulip fields, the KYBOE! collection now stretches

from bold to bling. With its contrasting outer bezel, dial and

band, a KYBOE! timepiece is a rocking fashion accessory

with plenty of attitude. Mix it up with rubber straps that

match or clash, or choose the luxurious look of silver and

gold. While launching their new black series this month in

New York, KYBOE! became a worldwide success.

Whatever the colour combination, KYBOE! draws upon

the more sophisticated luxury watch world for inspiration.

Each timepiece, with its attention-grabbing oversized face

(55mm or 48mm), is a badge of fun that represents amusing,

contemporary or formal style effortlessly. Crucially though it’s

also practical, bulky and solid with oversized markings and

the added function of a second time zone or countdown.

For people that work hard and play harder KYBOE! grabs

attention for all the right reasons. Footballers, radio stars

and Formula 1 racing aces have been spotted wearing this

highly fashionable accessory and the buzz around KYBOE!

is growing. New models and colours are being added

continually and this fresh face in the world of luxury

watches even has its own members club and A-list events,

so make sure you don’t miss a second

of the action.

For further information

visit www.kyboe.com

Get funky with the big, bold bling of KYBOE! watches and enjoy every second as you clock up serious fashion credentials at work and play

Time for fun

“2007 creators of the biggest, trendiest and most colourful watches, closely followed by the worldwide industry ever since”

PHOTOS: PATRICIA STEUR

ADVERTORIAL