1. Anna Ablett Advertising Design TID1090 Case Study THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits

2. THINK! It's 30mph For A Reason 3. Home Office / NHS Know Your Limits 4. THINK! It's 30mph For A Reason 5. Home Office / NHS Know Your Limits 6. Shock & Emotion Dead child Sound bone crack back into place Visual of fixed broken arm Child was alone Echo in voice Quick sharp breath which brings the child back to life Shock figures 7. Shock & Emotion Dramatic polarisation Light-hearted and fun Man dead is shocking 8. Metaphor & Imagery Sound bone crack back into place Visual of fixed broken arm Echo in voice Magical/mystical music Quick sharp breath which brings the child back to life 9. Metaphor & Imagery Dramatic polarisation Superhero imagery Increased agility and skill Empathise with the character Superhero to real man 10. Story & Atmosphere Dead child Sound bone crack back into place Visual of fixed broken arm Child was alone Echo in voice Ring on finger Magical/mystical music Quick sharp breath which brings the child back to life 11. Story & Atmosphere Dramatic polarisation Light-hearted and fun Superhero imagery Increased agility and skill Empathise with the character Man dead is shockingSuperhero to real man 12. THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits