ADVERTISING CAMPAIGNS

BARNARDO’S

Target Audience: The photograph is aimed at mainly at parents aged 18 – 40 and it could also reach the older audience e.g. grandparents

Campaign message: letting the community know that not every child has a good up bringing and for your help as a reader of the poster to help change it.

Representation: a baby that is having or portrayed to have a good upbringing.

Target audience: The photograph is aimed at mainly at parents aged 18 – 40 and it could also reach the older audience e.g. grandparents.

Campaign message: children born into poverty are more likely suffer abuse.

Representation: a baby being metaphorically abused.

Target audience: The photograph is aimed at mainly at parents aged 18 – 40 and it could also reach the older audience e.g. grandparents.

Campaign message: children born into homes with low income are more likely to disease and infection from dirty homes.

Representation: showing a baby born into poverty and a dirty home.

Target audience: The photograph is aimed at mainly at parents aged 18 – 40 and it could also reach the older audience e.g. grandparents.

Campaign message: the baby's parents have no money and the little money that should be used to support the child is used for drugs or alcohol.

Representation: a baby born into a home of drugs and alcoholic parents.

TESCO CHEROKEE

Target audience: families on a budget for clothes.

Campaign message: no matter what situation you’re in you will be comfy and relaxed.

Representation: comfort and relaxation

Target audience: families on a budget for clothes.

Campaign message: no matter what situation you’re in you will be comfy and relaxed.

Representation: comfort and relaxation

Target audience: families on a budget for clothes.