ADVERTISING CAMPAIGN FOR

CANCER RESEARCH UK

Nick May

CAMPAIGN PROPOSAL

Product

Cancer research UK

Launch date

The 22nd of September

Schedule of adverts

The first advert - 22/09/15 in bus stops.

The second advert - 06/10/15 in the magazine “The economist”.

The third advert - 20/10/15 on billboards near university's/student accommodation.

PLANS FOR THE CAMPAIGN

Campaign message

The campaign message is to show university students who don’t have a lot of money can still trendy at low priced items from charity shops.

Target audience

University students who do not have a lot of money but wont to look good without spending much. (Between the ages of 18 – 22).

SKETCHES OF ADVERTS

PRODUCTION PLANNING

Location of adverts

The location of the initial adverts would be bus stops on busy town centres so awareness can be spread fast as many people use the buses. The location of the second advert would be in magazines, like Men’s Health & Woman’s Weekly. The third advert, would be on billboards close to university’s.

Advert 1

Advert 1 would be in bus stops.

Advert 2

Advert 2 is going to be aired in the magazine “The economist”

Advert 3

Advert 3 is going to be advertised on billboards near universities and that is visible from student accommodation. All these adverts will run in conjunction with eachother for a total of 6 weeks after the last advert is aired.

EQUIPTMENT – DATE OF PHOTOSHOOT. Budget: non

The equipment will be provided from the college.

Clothing: models own.

Deadline of production: 25th of January 2015