Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near...
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![Page 1: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/1.jpg)
Advertising
Campaign
Advertising Campaign
By Dariann Loibl
![Page 2: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/2.jpg)
![Page 3: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/3.jpg)
Company History
o Si Coffee House and Computer Bar
o Near NDSU campus
o Totally green company
o Proud Bison supporters
o Fresh baked pastries everyday
o Many different kinds of drinks
![Page 4: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/4.jpg)
Campaign Objectives
o Create customer awarness
o Coupons
o Deals
o Discounts
o Green Products
![Page 5: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/5.jpg)
Primary Sales Objectives
o Increase sales by 15% during the fall months
o September, October, November
o Increase by another 15% during the spring months
o March, April, May
![Page 6: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/6.jpg)
Target Market
o NDSU Students
o NDSU Faculty
o Any person looking for a unique and green coffee house experience
![Page 7: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/7.jpg)
Budget
Under $1,000 per year
Fliers:200 8.5x11 fliers on colored paper x $.32 per page = $64 $64 x four times a year = $256 per year
News Paper:10 newspaper ads per year x $53 per ad = $530 per year
Facebook:$5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year
Twitter:$5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year
Total of $906.00 per year
![Page 8: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/8.jpg)
Cost of Advertising
Newspaper
Fliers
Facebok
Left over
![Page 9: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/9.jpg)
Flier Ad
![Page 10: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/10.jpg)
Newspaper Ad
![Page 11: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/11.jpg)
o Facebook and Twitter pages• One employee in charge of social media
every month• Variety of different advertising methods• Sense of resposability
o Advertises drink specials
o Open mic nights
o Special events
o Pictures
Social Media Ads
![Page 12: Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.](https://reader036.fdocuments.us/reader036/viewer/2022070401/56649f175503460f94c2e5de/html5/thumbnails/12.jpg)
Coupons
Buy one pastry,Get one ½ off!
Exp. Dec 2016
Buy one Si sandwhich
Get one freeBetween 12pm and
2pm
Exp. Dec 2016
FREE!!!1 2 3 4 5
Buy five Si beverages, get your
6th FREE!!!