“Advertising Baby”Sara Butler

Background information:

• India Study Channel, the artist, released this ad.

• It was released in December of 2010.

What is the purpose?

• What is your impression of the ad?• What stands out in the ad to you?

Purpose:

• The image emphasizes that advertising consumes everyone. Even young children and babies.

Who is the intended audience?Why do you think this?

Audience:

• The intended audience of the ad is adults or people with children.

• The ad is more directed toward adults because they can control what their children or someone else's children watches.

What is the focal point?

Focus:

• The focus of the image are the advertisements on the baby. It depicts that we are all classified by brands.

What does the ad symbolize?

Symbolism:

• The image symbolizes how we are all brands from the products we purchase, the clothes we wear, to the television channels we watch.

Appeal?(Ethos, Logos, Pathos)

• What is the ethical appeal?• How does it make you feel?• How does this appeal to your logic?

Appeal:

• Ethos: The ad is credible because it was made by India Study Channel.

• Logos: The image does a good job of depicting how you can be taken in by different brands.

• Pathos: The ad makes you rethink what you should pay attention in society and how it can have an effect even on younger children.

Bibliography:

• IndiaStudyChannel. Advertisement. http://www.indiastudychannel.com. 1 Dec. 2010. Web. 14 Sept. 2013.