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ADVERTISING AWARDS

A dynamic group of pharmaceutical companies and brands were honored at the much-anticipated dtc national advertising awards dinner, sponsored by Health monitor network. several hundred dtc marketing executives joined the celebrations to honor the finalists and learn who would be named the 2013 winners. further

reflecting the advancements in patient communications and support, this year’s awards expanded, including the new categories of most innovative and Best PR event or Program. in addition, a Brand of the year was unveiled, which went to sanofi Pasteur’s fluzone.

two pharmaceutical companies tied – at four a piece – for earning the highest number of ad awards that evening: genentech (including three gold awards for tamiflu’s “Bigger than” campaign) and shire (including a silver for most innovative campaign for vyvanse’s “you do the Rest”). several agencies also won multiple awards – four for draftfcb Healthcare (two of which were for their work with auxilium Pharmaceuticals on XiafleX) and three awards each went to: digitas Health (for adHd & vyvanse initiatives with shire), gsw worldwide (including two for stryker’s getaroundknee), and Healthwork (powered by BBdo & cdmi, for their contributions to tamiflu’s “Bigger than”).

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” said ken freirich, President of Health monitor network. “As an entrepreneurial company developing creative solutions to facilitate patient and HCP dialog, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

the dtc national advertising awards are designed to recognize the teams that develop insightful and impactful communication programs within regulatory guidelines. for the Best Branded television and Best Branded Print categories, winners were determined by a combination of votes from an independent expert judging panel and dtc national delegates. the expert judging panel also selected the winners for the remaining categories. this year’s judging panel included: fred church, vice President – commercial strategy & forecasting of ipsos Healthcare; deborah dick-Rath, ceo, founder of epic Proportions; mark einhorn, vice President, advertising and Packaging Research of market view Research global; laura latshaw, vice President of lieberman Research worldwide; monique levy, vP Research of manhattan Research; colin seely, vP, copy testing of ipsos asi; Jon swallen, chief Research officer of kantar media and fariba Zamaniyan, senior vice President of tivo Research and analytics (tRa).

dtc Perspectives and Health monitor network congratulate all of the winners and finalists! the 2013 winners – gold, silver and Bronze – are profiled on the following pages. (note: the agency and brand team members were submitted to dtc Perspectives with their initial entry to the advertising awards. some job responsibilities may have changed.)

Winners of the 2013 DTC National Advertising Awards were revealed at the 13th annual ceremonial dinner, sponsored by Health Monitor Network. Showcasing the best in DTC marketing and advertising, Gold, Silver and Bronze awards were presented across thirteen categories on the second evening of the DTC National Conference.

ADVERTISING AWARDS

2013

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ADVERTISING AWARDS

Best PR Event or Program

(from left) gsw worldwide’s Johan ferreira and katie Beller accept a gold award for the 2million2many team from Health monitor network’s John kim.

2MIllIoN2MANy CAST MouNTAINCondition / Manufacturerosteoporosis / national Bone Health alliance

Brand Team Memberdave sonderman, evP executive creative director

AgencyGSW Worldwide: marcee nelson, creative director; sarah Holt, marketing coordinator; lori short, svP group creative director; tom leach, vP creative director

(from left) John kim of Health monitor network awards sanofi Pasteur’s michael szumera, Jennifer Havens and Jim schreiber during the ad awards ceremony.

ThE Coop DE QuIll VACCINATIoN TouR: EDuCATING ADulTS AbouT Flu VACCINE opTIoNSBrand / Manufacturerfluzone intradermal / sanofi Pasteur

Brand Team MembersJennifer Havens, deputy director consumer marketing; michael szumera, director, Public Relations, communications us

AgencyCooney/Waters Group: lindsay Paul, managing supervisor; michele Rest, senior vice President; Jennifer solomon, account supervisor

(from left) andrew vannatta and michael simone of snow companies receives their dtc national ad award from John kim of Health monitor network.

My MulTIplE MyEloMA loCAl ouTREACh pRoGRAMSCondition / Manufacturermultiple myeloma / millennium Pharmaceuticals

Brand Team Memberkathy gram, associate director Patient advocacy

AgencySnow Companies: courtney laughlin, Program director; andrew vannatta, account director; michael simone, evP

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ADVERTISING AWARDSBest Point of Care

(from left) kyla smith of ogilvy commonHealth worldwide is presented with natazia’s award by John kim of Health monitor network.

NATAzIA poSTERSBrand / Manufacturersnatazia / Bayer

Brand Team MembersJ.R. Buzzelli; Jennifer wilke

AgencyOgilvy CommonHealth Worldwide: scott watson, evP, chief creative officer; tina mcgill, svP creative director; michele moss, svP group creative director; mary mitros, group art supervisor; teresa kyle, vP, group copy supervisor; colleen Brambilla, creative manager; kyla smith, vP, management supervisor

(from left) Richard marshall of H4B chelsea, gordon Hummel of genentech and channia Holt of H4B chelsea are presented with an advertising award from John kim of Health monitor network.

MIlESToNES IN CySTIC FIbRoSIS CARECondition / Manufacturercystic fibrosis / genentech

Brand Team Membergordon Hummel, senior Product manager, Pulmozyme

AgencyH4B Chelsea: christian Bauman, managing director/chief creative officer; Paul Plastaras, svP, associate creative director; Jeff goldberg, svP, creative director; Rob Herber, vP, account group supervisor; sung Rno, evP, executive creative director, copy; k-haw Park, art supervisor; Brian Barcenilla, senior account executive; Jimi daly, copy supervisor; John avery, creative supervisor; lou duarte, creative coordinator

(from left) John kim of Health monitor network presents an award to: astellas’ gina Battiste and katie lewandroski, omg’s wendy arnon and Janet Barnard, karen meurer of astellas, and sarah kadish of omg.

VESICARE ExECuTIVE CAMpAIGNBrand / Manufacturer vesicare / astellas

Brand Team Membersgina Battiste; katie lewandroski; John colucci

AgenciesHAVAS WW Tonic & Omnicom Media Group Direct:Havas WW Tonic: laura dartnall; Omnicom Media Group Direct: wendy arnon; Janet Barnard; sarah kadish

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ADVERTISING AWARDS

Best CRM/Direct Mail Campaign

(from left) Bill fleming of extrovertic and Jennifer eliasi of emd serono accept their gold award from susan coyle of Health monitor network.

EGRIFTA AllIESpRoGRAMBrand / ManufactureregRifta / emd serono

Brand Team MembersBrian walsh; Jennifer majka; Jennifer eliasi; kate cingolani

AgencyExtrovertic: desmond yuen, group account director; dorothy wetzel, founding Partner, chief extrovert; Bill fleming, Partner, chief strategist extrovert; tom millar, chief creative extrovert

(from left) Josh voluck of cadient group and nicole deBiase of dendreon are presented with an ad award by susan coyle of Health monitor network.

pRoVENGE – ADVANCED pRoSTATE CANCER TREATMENTBrand / ManufacturerPRovenge / dendreon

Brand Team MembersJason Zwerner, associate director Patient marketing; nicole deBiase, associate director

AgencyCadient Group: sean mccormick, marketing coordinator; Josh voluck, director, client services; karen deBronzo, sr. technical lead; Betsy eppers, sr. Project manager; erik sonlin, associate creative director

(from left) eli lilly & co.’s steven Rommeney and grey ny’s megan mccann are awarded by Health monitor network’s susan coyle.

My SMAll STEpSBrand / ManufacturerHumalog / eli lilly & co.

Brand Team Memberssteven Rommeney; matthew caffrey; Jamie coleman

AgencyGrey NY: tyler montague; sarah walsh; david Reichhold; Billy Burke; megan mccann

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ADVERTISING AWARDSADVERTISING AWARDSBest Multicultural Campaign

(from left) susan coyle of Health monitor network bestows a gold award to: carla Harbrink of Prime access, steve millerman of novartis, deb d’amico of novartis, andy Bagnall of Prime access, and angela walker campbell of Prime access.

Alzheimer’s DiseAse AWARENESS CAMpAIGN FoR hISpANICSCondition / Manufacturersalzheimer’s / novartis

Brand Team Memberssteve millerman, director of cross-cultural marketing; lisa deschamps, executive director, Brain & Bone; debra d’amico, associate Brand director; olivier Bassi, Pharmaceutical counsel

AgencyPrime Access: Ryan gordon, group media director, traditional; lisa llewellyn, creative director; carla Harbrink, account director; iraima yepez, copywriter; andy Bagnall, evP, client services

STAMp ouT SMokINGBrand / Manufacturerstamp out smoking – african american / the university of arkansas at Pine Bluff, minority initiative sub-Recipient grant office

Brand Team MembermisRgo

AgencyAdvantage Communications, Inc.: whitney albert, director of account services; michael steele, President & ceo

(from left) Health monitor network’s susan coyle presents nilda velez of latin2latin marketing & communications, llc with a Bronze ad award.

¡A Tu SAluD! (To youR hEAlTh!)Brand / Manufacturer the mount sinai Hospital / the mount sinai Hospital

Brand Team MembersJosie guzman, director of community outreach

AgencyLatin2Latin Marketing & Communications, LLC: maria sinopoli-spain, vP of marketing & communications; nilda velez, vP of account services; mindy figueroa, President & founder

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misrgo.org

Ronnie Brewerof the Chicago Bulls

Former Arkansas Razorback Where would I be if I had chosen to smoke?

Call it Quits Today!1.800.QUIT.NOW

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ADVERTISING AWARDS

Best Digital Media Campaign

the tamiflu marketing team accepts their gold award (from left): omg’s tracey foley and sheri Rothblatt, joined by Rebecca lowry, Jennifer setton, dina Peck, all of Healthwork (powered by BBdo & cdmi), genentech’s marshall ungar and laura sullivan, as well as lauren cohen and tom galati, both of Healthwork (powered by BBdo & cdmi).

bIGGER ThANBrand / Manufacturertamiflu / genentech

Brand Team Membersmarshall ungar, group Product manager, tamiflu; courtney attwood-mcgowan, associate group manager; Petra szatmari, senior manager, emarketing; laura sullivan, group manager, Patient insights; vania tashjian-frank, manager, Patient insights

AgenciesHealthWork (powered by BBDO & CDMi) and Greater Than One; HealthWork: lauren cohen; dan cohen; melanie cornish; victoria irvine; Rebecca lowry; katie alling; tom galati; dina Peck; Jennifer setton; matthew sherwood; megan solebello; eliot tyler; Robert wielgosh; Greater Than One: erika mayerle; amanda Powers; tim noone; kate drummond; Bianca chen; marcos Regalo; eric greenberg; margaret Purdy; kai Bouvier

(from left) Health monitor network’s susan coyle awards Biogen idec’s Jane knop and craig gloeckler with a silver advertising award.

FIGhTERBrand / Manufacturertysabri / Biogen idec

Brand Team MembersJason fiorelli, associate director; Jane knop, Product manager; craig gloeckler, Product manager

AgencyRTC: trevor sloan, creative lead; Jeff abelson, art direction; Jenni walsh, copy; kat vlcek, client services; aly Hardy, client services; michael goldin, client services; asia nettles, client services; katie donahue, Project management

(from left) Beth driscoll of Heartbeat ideas receives Qnasl’s award from susan coyle of Health monitor network.

bEAuTIFul TREEBrand / ManufacturerQnasl / teva Respiratory

Brand Team Memberscott ellis, associate director, marketing

AgencyHeartbeat Ideas: liz castellanos, group account director; katie wade, associate account director; chris whaites, creative director; colin mcshane, associate director, search; andrew simon, media Planner; david sakadelis, director of technology; andrew landowski, interactive developer; marissa Zenie, associate director of Production; Robyn matza, associate Producer

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ADVERTISING AWARDSADVERTISING AWARDSBest Website

(from left) susan coyle Hmn bestows a gold ad award upon mike devlin of draftfcb Healthcare.

WWW.xIAFlEx.CoMBrand / ManufacturersXiafleX / auxilium Pharmaceuticals

Brand Team Memberschristine coyne, senior director, XiafleX marketing; david kaminski, director, consumer marketing; lindsay muller, Product manager, XiafleX marketing

AgencyDraftfcb Healthcare: amber kelly, senior account executive; anthony d’angelo, strategic Planner; carm Hodzic, tech lead; dave gehrke, vP, group copy supervisor; dave Ragan, vP, associate creative director; deepika Ross, vP, group art supervisor; elisha dang, associate director, Project management; elizabeth mansell, administrative assistant; greg Babula, senior developer; Jeffrey giermek, vP, group art supervisor; Joseph Bailey, account group supervisor; kevin schoonmaker, developer; lindsey stafford, account executive; matt silver, vP, associate creative director; mike devlin, evP, creative director; Randall Jones, art director; sarah Hall, evP, group management director; sarah Jacobson, copywriter; shaban gjokaj, tech lead; suneil Bansi, developer; timothy Blashford, account executive

WWW.AMpyRA.CoMBrand / Manufacturerampyra / acorda therapeutics

Brand Team Membermichael Russo, sr. director, corporate digital strategy and innovation

AgencyKlick Health: Birgit cole, senior account director; Jillian mojeski, communications coordinator

(from left) susan coyle Hmn presents the award to: katie Beller of gsw worldwide, stryker’s Paul Berman, cristina salas and tony cambria, and gsw worldwide’s Johan ferreira.

WWW.GETARouNDkNEE.CoMBrand / Manufacturer stryker getaroundknee / stryker

Brand Team MembersPaul Berman, vP global knee marketing; cristina salas, marketing communications manager; tony cambria, sr. manager marketing communications

AgencyGSW Worldwide: dave sonderman, evP, executive creative director; sarah Holt, marketing coordinator; tom leach, vP, creative director; eric davis, director, wave creative; katie Beller, svP, group creative director; Johan ferreira, svP, group account director

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ADVERTISING AWARDS

Best Disease Education – Digital/Mobile

(from left) eileen Regan of lilly is presented with the gold ad award by Health monitor network’s susan coyle.

“FooD” &“ExERCISE”Condition / Manufacturerstype-2 diabetes / Boehringer ingelheim & lilly

Brand Team Memberswhit Rawlinson (Boehringer ingelheim); eileen Regan (lilly)

AgencyMcCann HumanCare: douglas welch; Ray Roel; BJ kaplan; andrea thompson

(from left) shire’s mary Boyle along with agency partners from digitas Health: lara viau, scott Bozarth, sarah lodholz, kelly kvitka and caitlin Pemberton received a silver ad award for “own it.”

oWN ITCondition / ManufactureradHd / shire

Brand Team Membersvic noble; sheri stump; mary Boyle; michael tinges; kirk ayers

AgenciesDigitas Health, Good Apple Digital & Porter Novelli:Digitas Health: lara viau, vP, group director, marketing; mark nolan, group creative director; erica nardello, corporate communications; sarah lodholz, vP, group director, creative; scott Bozarth, art director; Robbie Joseph, sr. copywriter; Good Apple Digital: al muzaurieta, co-founder & President; nedim aruz, co-founder & vice President; kathleen lamperez, vice President, client Partner; Porter Novelli: mary Heather, vice President; Prudence Buxton, account supervisor, global Health

(from left) Ryan shaw of grey along with Paula Palmer of Boehringer ingelheim accept their award from susan coyle of Health monitor network.

15 EVERy houRCondition / Manufactureratrial fibrillation / Boehringer ingelheim

Brand Team Membersemily Baier, associate director-Public Relations; khurrum ahmad, Product manager; Patrick Ryan, associate director-market Research; Paula Palmer, associate director/consumer; Patrick murphy, associate director-Pharmacy solutions marketing

AgenciesGrey Advertising & MindShare; Grey Advertising: tracy dennis, Producer/dtc; danielle amico, assistant account executive; Rebecca leach, account supervisor; maurizio grammatico, art director; irene little, svP/acount director; mark schwatka, executive creative director; andrew Bohjalian, senior creative director; Ryan shaw, vP/account director; MindShare: geetha gopal, director, client leadership; shirley leong, associate director/client leadership

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ADVERTISING AWARDSADVERTISING AWARDSBest Disease Education – TV/Print Campaign

John mckittrick of Health monitor network (center) awards draftfcb Healthcare’s mike devlin (left) and Rich levy (right).

ESCApE ThE STAllCondition / Manufacturerinflammatory Bowel disease / the crohn’s and colitis foundation of america

Brand Team Membererin mulvey stoeber, director, integrated media and marketing

AgencyDraftfcb Healthcare: mike devlin, evP, creative director; elizabeth mansell, awards coordinator; Rich levy, chief creative officer; Jeff giermek, associate creative director/art; nancy Horowitz, associate creative director/copy; Brian kalina, associate creative director/writer; ashleigh nankivell, sr. ad/web design; Heather irvine, copy writer; matt conte, copy writer; mia feitel, art director; Jay Rivera, art director; ida lew, executive Producer; arleen d’amico, art Buying; dan escobar, Photography; steve chase, director; Russell carpenter, director of Photography; damien massingham, editor

(from left) John mckittrick of Health monitor network presents Jennifer lubacz of merck and tamara Brown of Pkt (formerly of ddB) with their award.

ShINGlES INFoCondition / Manufacturershingles / merck & co.

Brand Team MembersJennifer lubacz; ken simon; John kanaras; mary Robinson; Jen Borgmann

AgencyDDB: darren miller, Janet guillet, tamara Brown

(from left) Health monitor network’s John mckittrick presents a Bronze award to: mary Boyle of shire, sarah lodholz, scott Bozarth, caitlin Pemberton, kelly kvitka, and lara viau, all of digitas Health.

oWN ITCondition / Manufacturer adHd / shire

Brand Team Membersvic noble; sheri stump; mary Boyle

AgencyDigitas Health: lara viau, vP, group director, marketing; mark nolan, group creative director; erica nardello, corporate communications; sarah lodholz, vP, group director, creative

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ADVERTISING AWARDS

Best Branded Television Campaign – Small Brand

(from left) shire’s laura graziano (center) receives intuniv’s award from cBs’ elaine king and tom delaney.

INTuNIV MAzE CAMpAIGNBrand / Manufacturerintuniv / shire

Brand Team Memberssheri stump; kirk ayars; michele irwin cunningham; Jeff Roeseler; laura graziano; tom chetrick

AgencyKaplan Thaler Group: malcolm mackenzie; ore Rechany; alan Braunstein; tony santos

FITS hER lIFEBrand / ManufacturerParagard / teva women’s Health

Brand Team Membersandrea Porzio, director of marketing; adam fletcher, senior Product manager

AgencySTRIKEFORCE Communications: mike Rutstein, founder and ceo; Patricia Prugno, Partner and managing director; kashmira Patel, account management

(from left) Juan granados-Zuniga of eli lilly and megan mccann of grey accept an award from elaine king and tom delaney of cBs.

A NEW DAyBrand / Manufactureraxiron / eli lilly & co.

Brand Team Membersveronica chase, senior director men's Health; nolita stewart, consumer director; stephanie maresh, associate Brand manager

AgencyGrey New York: millicent Badillo, managing Partner; alex gilbert-Bono, account executive; Bob adsit, svP creative director; laura mizrahi, svP creative director; eric Bet, associate creative director; Henry schneider, associate creative director

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ADVERTISING AWARDSADVERTISING AWARDSBest Branded TV Campaign – Large Brand

the tamiflu team accepts their gold award (from left): tracey foley of omg, lauren cohen of Healthwork (powered by BBdo & cdmi), laura sullivan of genentech, Rebecca lowry of Healthwork (powered by BBdo & cdmi), tom galati of Healthwork (powered by BBdo & cdmi), marshall ungar of genentech, dina Peck of Healthwork (powered by BBdo & cdmi), Jennifer setton of Healthwork (powered by BBdo & cdmi), and sheri Rothblatt of omg.

bIGGER ThANBrand / Manufacturertamiflu / genentech

Brand Team Membermarshall ungar, group Product manager, tamiflu; laura sullivan, group manager, Patient insights; vania tashjian-frank, manager, Patient insights

AgenciesHealthWork (Powered by BBDO & CDMi) and OMG; HealthWork: lauren cohen; dan cohen; melanie cornish; victoria irvine; Rebecca lowry; katie alling; tom galati; dina Peck; Jennifer setton; matthew sherwood; megan solebello; eliot tyler; Robert wielgosh; OMG: wendy arnon; sheri Rothblatt; tracey foley; amy diaz; narin soodtunyaratana; Jordan sabbatino; eileen wrobel-katz; Rachel Herbstman; mebrulin francisco

(from left) katie Beller of gsw worldwide, stryker’s Paul Berman, cristina salas and tony cambria of stryker, and Johan ferreira of gsw worldwide are presented with their award by cBs’ elaine king and tom delaney.

GETARouNDkNEEBrand / Manufacturerstryker getaroundknee / stryker

Brand Team MembersPaul Berman, vP global knee marketing; cristina salas, marketing communications manager; tony cambria, sr. manager marketing communications

AgencyGSW Worldwide: dave sonderman, evP executive creative director; katie Beller, svP group creative director; eric davis, director wave creative; sarah Holt, marketing communications coordinator; tom leach, vP creative director

(from left) cult Health’s Jeff Rothstein and Helen dodderidge, along with clients debra Hagan and Jeremy shepler, both of novo nordisk, accept their award from elaine king and tom delaney, both of cBs.

NoVoloG FlEx pENBrand / Manufacturer novolog / novo nordisk

Brand Team MembersJeremy shepler, director, Patient centric marketing; debra Hagan, sr. manager, Patient centric multichannel marketing; dan Pinto, associate director, novolog Patient marketing

AgencyCult Health: Jeff Rothstein, Partner; Helen dodderidge, account supervisor

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ADVERTISING AWARDS

Best Branded Print Campaign – Small Brand

(from left) Jeff kleinman of Health monitor network awards mike devlin of draftfcb Healthcare.

No SMAll ThINGBrand / ManufacturerXiafleX / auxilium Pharmaceuticals

Brand Team Membersdavid kaminski, director, consumer marketing; christine coyne, senior director, XiafleX marketing; lindsay muller, Product manager, XiafleX marketing

AgencyDraftfcb Healthcare: deepika Ross, vP, group art supervisor; mike devlin, evP, creative director; Joseph Bailey, account group supervisor; anthony d’angelo, strategic Planner; timothy Blashford, account executive; sarah Hall, evP, group management director; dave gehrke, vP, group copy supervisor; lindsey stafford, account executive; dave Ragan, vP, associate creative director; amber kelly, senior account executive; sarah Jacobson, copywriter; elizabeth mansell, administrative assistant

(from left) Jeff kleinman of Health monitor network presents a dtc national ad award to draftfcb Healthcare’s cynthia Rothbard and amelia Rosner.

kNoW WhERE ThEy STANDBrand / Manufactureruknow Peanut allergy / thermofisher scientific

Brand Team Memberwendy Harman, marketing manager

AgencyDraftfcb Healthcare: trevor fusaro, senior strategic Planner; mike lyman, svP, group management director; amanda green, copywriter; lindsey Brand, art director; cynthia Rothbard, svP, creative director; amelia Rosner, svP, creative director

FITS hER lIFE: CAFé & SCooTERBrand / ManufacturerParagard / teva women’s Health

Brand Team Membersandrea Porzio, director of marketing; adam fletcher, senior Product manager

AgencySTRIKEFORCE Communications:mike Rutstein, founder and ceo; Patricia Prugno, Partner and managing director; kashmira Patel, account management; Betsy Petropoulos, art director; Robert dufour, copywriter

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Prefers her birth control hormone freeand her co� ee ca� eine free.

Presenting ParaGard®, intrauterine contraceptive, the only reversible birth control that’s more than 99% e� ective and 100% hormone free.

ParaGard® is hormone-free birth control that’s just as e� ective as the Pill. It’s designed to be small and fi t comfortably in a woman’s body. ParaGard® is commonly placed by your doctor in minutes during a routine o� ce visit to provide immediate pregnancy prevention for as long as you want — 2, 5, even up to 10 years. Since it is 100% hormone free, you don’t have to worry about hormone-related side e� ects, such as associated weight gain, mood swings or headaches. Plus it doesn’t a� ect your natural cycle. ParaGard® has been FDA approved and used by women for over 20 years. Ask your doctor if ParaGard® is right for you.

ParaGard® is indicated for the prevention of pregnancy. Learn more about ParaGard® at paragard.com

IMPORTANT SAFETY INFORMATION: Do not use ParaGard® if you have a pelvic infection, get infections easily or have certain cancers. Less than 1% of users get a serious infection called pelvic inflammatory disease. If you have persistent pelvic or stomach pain, or if ParaGard® comes out tell your healthcare provider. If it comes out, use back-up birth control. In rare cases, ParaGard® may attach to or go through the uterine wall and cause other problems. Although uncommon, pregnancy while using ParaGard® can be life threatening and may result in loss of pregnancy or fertility. Bleeding or spotting may increase at first but should decrease in 2 to 3 months. ParaGard® does not protect against HIV or STDs.

You are encouraged to report negative side effects of prescription drugs to the FDA at www.fda.gov/medwatch or call 1-800-FDA-1088.

Please see the following page for a brief summary of Prescribing Information.©2011 Teva Women’s Health, Inc. All rights reserved. ParaGard® is a registered trademark of Teva Women’s Health, Inc. PG104A/112862

BIRTH CONTROL THAT FITS YOUR LIFE, NATURALLY.TM

How do I know if it’s right for me?Get fast answers to the six most common questions now. Just scan here.

Presenting ParaGard®, intrauterine contraceptive, the only reversible birth control that’s more than 99% e� ective and 100% hormone free. ParaGard® is hassle-free birth control that can fi t your life. It’s designed to be small and fi t comfortably in a woman’s body. ParaGard® is commonly placed by your doctor in minutes during a routine o� ce visit to provide continuous pregnancy prevention for as long as you want—2, 5, even up to 10 years. There are no daily or weekly routines* to follow—no pills to remember and no monthly trips to the pharmacy. You can be intimate with your partner without interruption because it doesn’t interfere with sexual spontaneity. ParaGard® has been FDA approved and used by women for over 20 years. Ask your doctor if ParaGard® is right for you.

ParaGard® is indicated for the prevention of pregnancy. Learn more about ParaGard® at paragard.com

IMPORTANT SAFETY INFORMATION: Do not use ParaGard® if you have a pelvic infection, get infections easily or have certain cancers. Less than 1% of users get a serious infection called pelvic inflammatory disease. If you have persistent pelvic or stomach pain, or if ParaGard® comes out tell your healthcare provider. If it comes out, use back-up birth control. In rare cases, ParaGard® may attach to or go through the uterine wall and cause other problems. Although uncommon, pregnancy while using ParaGard® can be life threatening and may result in loss of pregnancy or fertility. Bleeding or spotting may increase at first but should decrease in 2 to 3 months. ParaGard® does not protect against HIV or STDs.You are encouraged to report negative side effects of prescription drugs to the FDA at www.fda.gov/medwatch or call 1-800-FDA-1088.

Prefers her birth control hormone freeand her commute stress free.

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DTC Perspectives • Summer 2013 | 41

ADVERTISING AWARDSADVERTISING AWARDSBest Branded Print Campaign – Large Brand

(from left) Jeff kleinman of Health monitor network presents the gold ad award to: laura sullivan of genentech, dina Peck of Healthwork (powered by BBdo & cdmi), lauren cohen of Healthwork (powered by BBdo & cdmi), tom galati of Healthwork (powered by BBdo & cdmi), Rebecca lowry of Healthwork (powered by BBdo & cdmi), marshall ungar of genentech, Jennifer setton of Healthwork (powered by BBdo & cdmi), and omg’s sheri Rothblatt, wendy arnon, and tracey foley.

bIGGER ThANBrand / Manufacturerstamiflu / genentech

Brand Team Membersmarshall ungar, group Product manager, tamiflu; laura sullivan, group manager, Patient insights; vania tashjian-frank, manager, Patient insights

AgenciesHealthWork (Powered by BBDO & CDMi) and OMG; HealthWork: lauren cohen; dan cohen; melanie cornish; victoria irvine; Rebecca lowry; katie alling; tom galati; dina Peck; Jennifer setton; matthew sherwood; megan solebello; eliot tyler; Robert wielgosh; OMG: wendy arnon; sheri Rothblatt; tracey foley; amy diaz; narin soodtunyaratana; Jordan sabbatino; mebrulin francisco

pRojECT luNABrand / Manufacturerlunesta / sunovion

Brand Team MembersBradford sippy; Raul oliva; elise kumar

AgencyDeutsch: tyler Helms; Jennifer novick; cory watkinson; claire congleton

(from left) Jeff kleinman of Health monitor network presents amgen’s Joe Hoholick and lisa snider along with abelsontaylor’s kelly o’neill and andy mcafee with their award.

oN CouRSE WITh phIlBrand / Manufacturer enbrel / amgen

Brand Team MembersJoe Hoholick, executive director, dtc; lisa snider, marketing director

AgencyAbelsonTaylor: kelly o’neill, account supervisor; andy mcafee, creative director

G o L D W I N N E R

B R o N Z E W I N N E R

S I L V E R W I N N E R

42 | DTC Perspectives • Summer 2013

Most Innovative

(from left) sanofi’s Beth wilson & lynn crowe (not pictured, formerly sanofi) accept a gold award from Health monitor network’s John kim.

INNoVATIoN INSpIREDby youBrand / ManufacturersiBgstar® / sanofi u.s. diabetes

Brand Team MembersBeth wilson, Product manager – devices; lynn crowe, director – devices; shawna gvazdauskas, vP and Head of devices

AgencyIntouch Solutions, Inc.: kim Bishop, vP client services; debbie fenemore, account supervisor; tomek weber, creative director; kevin wohler, senior copywriter; michael Brachtenbach, creative Project manager; Jolene Barnes, sr. director, Business development; kate Phillips, account director; Jeremy west, director of frontend development; andrea Byrne, copy director; dusty fann, video Producer; nikolay yakovlev, account supervisor; anthony tackett, art director

(from left) alexandra Powell, sarah lodholz, both of digitas Health, Jennifer ogorzalek of shire, lara viau, also of digitas Health received a silver ad award.

you Do ThE RESTBrand / Manufacturervyvanse / shire

Brand Team Membersvic noble; sheri stump; Jen ogorzalek

AgencyDigitas Health: steve schiller, vP/group creative director, account Planning; lara viau, vP/group director, marketing; eric callahan, associate creative director; alexandra Powell, marketing manager; dan fingerhut, lead creative; sarah lodholz, vP/group director, creative; erica nardello, corporate communications

(from left) H4B chelsea’s Richard marshall and channia Holt join shin sawada of Bristol-myers squibb in accepting their award from John kim of Health monitor network.

hIV phoTo CoNTESTCondition / Manufacturer Hiv / Bristol-myers squibb

Brand Team Membershin sawada, Product manager

AgencyH4B Chelsea: christian Bauman, managing director/chief creative officer; sung Rno, evP/executive creative director, copy; Julian molesso, evP/executive creative director, art; amy fortunato, vP, group copy supervisor; Richard marshall, evP/director client services; vicki woliver, associate creative director; Brittany Hassett, senior copywriter; channia Holt, vP, management supervisor; emily inn, art supervisor; lou duarte, creative coordinator

G o L D W I N N E R

B R o N Z E W I N N E R

S I L V E R W I N N E R

ADVERTISING AWARDS

DTC Perspectives • Summer 2013 | 43

Brand of the Year

(from left) John kim of Health monitor network honors sanofi Pasteur’s michael szumera, Jennifer Havens and Jim schreiber, along with agency partners Jennifer Pili, michelle garrard, lisa durels, with the Brand of the year award.

Brand / Manufacturerfluzone intradermal vaccine / sanofi Pasteur

Brand Team MembersJennifer Havens, deputy director consumer marketing; michael szumera, director, Public Relations, communications us

AgencyCooney/Waters Group, Digitas Health, Optimedia & Publicis Kaplan Thaler. Digitas Health: Jennifer Pili, director of marketing; Optimedia: Julie greenhouse, director, communications Planning; Publicis Kaplan Thaler: erin creagh, account supervisor, corporate communications; marc ferrara, account director; lisa durels, group account director; michelle garrard, account supervisor

ADVERTISING AWARDS

FluzoNE INTRADERMAl VACCINE INTEGRATED CoNSuMER pRoGRAMMING