Advertising at Gold’s Gym
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Transcript of Advertising at Gold’s Gym
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Advertising at Gold’s Gym
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About Gold’s Gym -
• Has emerged as a strong Brand Name in the fitness Industry over a decade.
• Gold’s Gym has over 700+ facilities all over the world.• Fastest growing international gym chain in the Asia Pacific
with 2 gyms opening every month• Currently we are 80 +gyms across ; 44+ cities of India.
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Gold’s Gym India Foot Prints – 87 Gyms • Mumbai – 12 Gyms• Kolkata – 3 Gyms• Guwahati – 1 Gym• Bangalore – 10 Gyms• Hubli – 1 Gym• Coimbatore – 1 Gym• Ahemdabad – 1 Gym• Baroda- 1 Gym• Surat - 1 Gym• Pune – 7 Gyms• Faridabad – 1 Gym• Lucknow – 1 Gym• Raipur- 1 Gym• Kanpur- 1 Gym• Mangalore- 1 Gym• Agra – 1 Gym • Chennai – 1 Gym • Cochin – 1 Gym • Jammu -1 Gym
• Kolhapur – 1 Gym• Nasik - 1 Gym• Indore – 3 Gyms• Jaipur - 2 Gym• Udaipur – 1 Gym• Mohali – 1 Gym• Jalandhar – 1 Gym• Amritsar - 1 Gym• Noida – 2 Gyms• Delhi – 7 Gyms• Gurgaon – 2 Gyms• Ghaziabad- 2 Gym• Panchkula – 1 gym • Meerut- 1 Gym• Cochin- 1 Gym• Sangli- 1 Gym• Belgaum- 1 gym• Patna – 2 Gyms
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Demographics -
• Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Saif Ali khan , Amrita Arora , Tulip Joshi , Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more.
• All Gyms have a 30% female : 70% male ratio• Age group :- -15% below 24 years
- 75% between 24-50 years- 10% above 50 years
• Footfalls:- on an average we have 350 workouts per day per gym.• Gym size: 7000Sq Ft to 15000 Sq Ft
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Gold’s Gym Landmark Locations
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Gold’s Gym Bandra
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Gold’s Gym One North
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Gold’s Gym Kandivali west
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360 Degree Branding -
• Displays.• Interactive media.• Electronic media.• Print media – PULSE.• Static branding.• SMS’s.• Website branding.• E-mailers.• Direct mailers.• Sponsoring event .• OOH .• Scrollers .• Rota Cube.
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Displays -
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Interactive/Kiosk/ Table space activity -
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Pulse – In house Gold’s Gym Magazine -
• Right hand full page.• Back inside/front inside cover.• Back cover.• Belly Wrap.• Insertion of fliers/Pamphlets.• Tear off coupon.• Index page branding.• Sampling of product with PULSE.
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Static Branding -
TENT CARDS
DROP BOX WALL BRANDING
ROLL UP STANDEE
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Innovative Branding -
Tags on the handles of each locker
Mirror Strip Branding
6*3 feet Scrollers
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Wash -Room Main Door
Shower Area Doors /Curtains
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Changing Room Door /Partition
A Translucent branding on the glass doors of the changing room
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Gold’s Gym Events -
• Fit & Fab .• Super Spin.• Corporate Body Transformation.• Calendar .
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Brands Gold’s Gym Associated in Past few Years
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We PROMOTE You PROFIT !!!
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• Pooja Thakur – [email protected] Mobile no. - 09223593185.
• West - – Bhagyashree Shukla – [email protected]
Mobile no . – 09223394389
• North –– Sandeep Sarkar – [email protected] - North
Mobile no. - 09953942919
• South – – Swagata Prasad – [email protected] – South
Mobile no. - 09591098821