Advertising and the Conversion of Television, Film and Technology on the Internet
17
Advertising and the Convergence TV, Film and Technology on the Internet
-
Upload
stephen-chukumba -
Category
Technology
-
view
112 -
download
1
Transcript of Advertising and the Conversion of Television, Film and Technology on the Internet
Advertising and the Convergence TV, Film and Technology on the Internet
What is Marketing?
The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day.
Now it’s 3,000 to 5,000*
* Source: USA Today
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion
- Outsell, IncAnnual Ad Spending Report
Spending by Platform
Source: ZenithOptimedia
Mobile Advertising Spend, 2008
Amounts in MillionsSource: eMarketer, March 2008
$1,470
$85$107
MessagingDisplaySearch
Forms of Marketing
Your Brand Here
Traditional Marketing
Nontraditional MarketingGenerate your own buzz
$1.2 billion changed hands between marketers and media firms in 2005.
Interactive Marketing:Everybody’s doing it
“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.”
- my.barackobama.com
Word of Mouth
91% of moms
prefer brands that other moms have recommended*
* Marketing VOX, October 2006
Mobile Marketing
$1,663,000,000 spent on US Mobile Advertising in 2008*
* Source: eMarketer March 2008
Measurements
“Half the money I spend on advertising is wasted, and the problem is I do not know which half.”
- Lord Leverhulme
What is the law?
Trends
79.1% of
marketers planning to boost their online budgets next year*
*BtoB's "2008 Marketing
Priorities and Plans" survey
Mobile Marketing Trends
No matter where you go, there you are
What’s next?
