Advertising and Innovation Titles

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A STUDY ONADVERTISING AND INNOVATION

AT

AP TOURISM AND DEVELOPMENT CORPORATION LTD

PROJECT REPORT

BY

B.THIRUPATHI

(110-07-149)

Submitted for the partial fulfillment of

the requirement for the award

Of

MASTER OF BUSINESS ADMINISTRATIONUnder the Guidance of

Mr.N.SUBRAMANYAM

ST.JOHNS INSTITUTE OF SCIENCE & TECHNOLOGY

(Affiliated to Osmania University)

HYDERABAD

(2007-2009)


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CERTIFICATE

This is to certify that the Project Report titled ADVERTISING ANDINNOVATION submitted in partial fulfillment for the award ofMASTER OF

BUSINESS ADMINISTRATION and was carried out by B. THIRUPATHI

under my guidance. This has not been submitted to any other University or

Institution for the award of any degree / diploma / certificate.

Name of the Supervisor Signature of the Supervisor

Date:


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DECLARATION

I hereby declare that this project report entitled ,ADVERTISING AND

INNOVATION is my original work down under the guidance of

N.SUBRAMANYAM (Marketing faculty), ST.JOHNS INSTITUTE OF

SCIENCE & TECHNOLOGY,and it has not been submitted to any other

university /organization for the award of any degree / diploma / certificate any

time before .

Name: B.THIRUPATHI

Date: Signature of the Student


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Acknowledgement

I feel its a great privilege to get the opportunity to take up this project work on

ADVERTISING AND INNOVATION AT AP TOURISM AND

DEVELOPMENT CORPORATION LTD

It is my proud privilege to thank MR .N.SUBRAMANYAM (Faculty of

Marketing) for his encouragement and constant co-operation, immense support

and suggestions in enhancing the quality of the report.

I would like to express my sincere gratitude and heartfelt thank to my guide

Mr.K.Sandeep Reddy and Y.Satish Reddy (HR manager) for his guidance andencouragement at all stages of my work.

I extend my sincere thanks to all my friends and relatives for their valuable help

and suggestions. My special thanks to my family, for constant encouragement,

guidance and support in completion of project work.

Finally I thank all those who co-operated me in every aspect, as demanded by the

circumstances during the completion of the project work.

B.THIRUPATHI


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ABSTRACT


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CONTENTS

Chapter - 1:

INDUSTRY PROFILE

Chapter 2:

PRODUCT DESIGN

INTRODUCTION

SCOPE OF THE STUDY

REVIEW OF LITERATURE

OBJECTIVES OF THE STUDY

LIMITATIONS OF THE STUDY

RESEARCH METHODOLOGY

Chapter 3:

DATA ANALYSIS AND INTERPRETATION

Chapter 4:

SUMMARY AND CONCLUSIONS 56- 58

Chapter

5:

QUESTIONNAIRE &

BIOBLIOGRAPHY


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CHAPTER- 1

Industry Profile


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CHAPTER 2

PROJECT DESIGN


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CHAPTER 3

DATA ANALYSISAND

INTERPRETATION


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Chapter 4SUMMARY

AND

CONCLUSIONS


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Chapter 5

QUESTIONNAIRE

&

BIBLIOGRAPHY

Advertising and Innovation Titles

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