Aditya Ghanekar Dr.Abhishek DadooEkta kulkarni Linh Mahalaxmi BV Prashanth Yoshit Patel

MADISON WORLD

INTRODUCTIONMadison World is a 23-year old diversified communication groupOperates in India, Thailand and Sri Lanka23 units across 10 specialized functions of advertising, business analytics, out-of home, PR, Rural ,Retail, Entertainment , Mobile and sports.Gross billing of approx GBP 400 million.Employs approx 1000 communication professionals.

Why Madison???

•Business to business Marketing•Marketing at a International Level

Adapting to a different environmentMarket SegmentationMarketing MixDistribution Channels/Market Entry

OptionsTargetingPositioning Strategy

MACRO ENVIRONMENTChanges in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations, but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. (PEST)•Political and legal factors •Economic factors•Social and cultural factors•Technological factors

Clustering

Positioning market•Customer focus •Market Choice •Value proposition •Key Relationships

What makes effective advertising• Hiring and nurturing the best talent and constantly challenging them intellectually. • Constantly challenging our existing ways, thoughts, processes and systems and developing radical new ways, tools, processes and systems that show the way. •Leading the media industry; showing to clients the importance of media in achieving their corporate goals and sensitizing media owners to advertisers' concerns and goals

Madison World deals with the bluest of blue chip client. Some of our clients across our units include:Airtel Asian paintsLevis Blue starMarico Britannia McDonald’s CadburyProcter & Gamble ITCTata Tea TATA AIGThe Godrej GroupTVS

• Car Firing (one day prior) – The Red Bull Team & David fired up the Red Bull F1car for the very first time in the presence of media – David then took questions on the car, the scheduledF1 showcase run and other questions

Conclusion •As long as marketers need ideas to build their brands ,they’re going to need “ADVERTISING AGENCIES” Most admired global leader in the ad industry .• Creating unique high-quality promotions for costumers driven by highly motivated employees and supported by best- in-class processes and continued innovations. • To be responsible towards its society.