Advertising accordingto Edgar, the schizophrenic anteater.

Lately Edgar, the schizophrenic anteater was having so many “good days” in a row that he lost his financial aid and had to find a job.

He found a nice course in advertising, called - “10 days and you are the new Bernbach!”

So they started:1. Think outside the box!

Edgar, the schizophrenic anteater could not think out of the box, which was created by his mind.Actually, all the thoughts looked like nice boxes for him.

2. Keep it simple

It actually made sense. he didn't want to keep it in any fancy place.

3. Gamification

It was the hardest part as Edgar never had any real friends whom to play with. And all the imaginary friends where gone because of the “good days”

4. User generated content

Edgar loved this idea, as then he would not have to work. People had to do everything themselves.

5. 360

Edgar imagined that 360 communication is something like abig ball. Inside the ball is the ad and it goes all around in every possible way.

6. Phygital

That was simple. Something like aphoto booth.You go in, the digital camera takes a pictureand real pictures come out.

7. Interaction

People like to interact.Edgar could not believe it, asfor him it was called “bothering”.

8. Digital is the new analogue

Edgar tried to imagine, how his sickness wouldlook in the digital world.

9. TV, newspapersare dying

Edgar felt really sorry for them.Why did nobody take them to doctor?

10. WOM

Word of mouseIt was the strongest weapon in the advertising world.Only Edgar could not understand how you teach it to speak.

So, after all of thoselectures they had to create an ad for whatever they wanted.

Edgar, the schizophrenic anteater, combined all the things he liked in one ad. He created an ad for the mouse academy.

After Edgar, the schizophrenic anteaterpresented his work, they took him straight away to a mental hospital and he got his financial aid back!

Happy end.