Advertising
description
Transcript of Advertising
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ADVERTISING
INTRO TO FILM & ENTERTAINMENT
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QUICK WRITE What comes to mind when you think of the word
advertisement?
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WHAT IS ADVERTISING?• The promotion of a product, service,
event, or idea through some sort of public medium• Can be print, broadcast, electronic, etc.
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SLOGAN
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ADVERTISING TERMS
Slogan• short, memorable advertising phrase• When a product or company uses a
slogan consistently, the slogan can become an important element of identification in the public's perception of the product
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JINGLE
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Jingle• verse or song that repeats sounds or has
a catchy rhythm• Meant to get stuck in your head!• Do any jingles come to mind?
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TAG LINE
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Tag Line• a phrase that follows the brand name
and it is often at the end of a commercial or the bottom of an ad
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FAD
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ADVERTISING TERMS
Fad• a custom, style, etc., that many people
are interested in for a short time• passing craze
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DEMOGRAPHICS
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Demographics• Factual characteristics of a population
sample• age, gender, race, nationality, income,
disability, education
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TARGET AUDIENCE
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Target Audience• specific groups of people that media
producers or advertisers want to reach• May be visible in ad or implied
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MARKETING
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ADVERTISING TERMS
Marketing• the process of promoting and selling a
product or service based on decisions about what the product image should be and who is most likely to buy it
• Who needs/will use this? How will we convince them? What medium will we use? Cost? Etc.
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SO…We can take demographics to form a target audience to create a marketing plan so that the advertisement appeals to specific groups.
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CAPTION
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ADVERTISING TERMS
Caption• a phrase, sentence, or short paragraph
describing the contents of an illustration such as photos or charts
• Photo captions are usually placed directly above, below, or to the side of the pictures they describe
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Z-LINE
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ADVERTISING TERMS
Z-Line• This shape can be seen in print
advertising in the way that the most important pictures and information are set up
• Natural pattern for the eyes
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APPEAL TO EMOTION
ADVERTISING TECHNIQUES
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ADVERTISING TECHNIQUES
Appeal to Emotion• an advertising technique when
advertisers appeal to those emotional needs experienced by all humans
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ASSOCIATION
ADVERTISING TECHNIQUES
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ADVERTISING TECHNIQUES
Association• an advertising technique whereby
products are associated with the people, values, and lifestyles depicted in the ads
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FEAR TACTIC
ADVERTISING TECHNIQUES
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ADVERTISING TECHNIQUES
Fear Tactic• an advertising technique whereby
products are sold based on our fears