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Transcript of Advertising
Definition ldquoldquoAny paid form of non-personal presentation and
promotion of ideas goods and services through mass media such as newspapers magazines television or radio
by an identified sponsorrdquo
------- Philip Kotler
Advertising is a form of communication for marketing and
used to encourage persuade or manipulate an audience
(viewers readers or listeners sometimes a specific group) to
continue or take some new action
------- Wikipedia
History 4000 BC
Street callers town cries
Papyrus ndash Egypt Greece Rome
Rock art Wall paintings - Asia Africa and South America
Handbills and posters ndash plays recruitment for military
Pictures of ancient ad
Functions of Advertising
Inform function
Persuasive Function
Convincing Function
Reminder Function
Reinforcing Function
Advertising Planning
What do i want my advertising to
accomplish
Whom should my advertising speak to
What should my advertising say
Where should I place my advertising
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
History 4000 BC
Street callers town cries
Papyrus ndash Egypt Greece Rome
Rock art Wall paintings - Asia Africa and South America
Handbills and posters ndash plays recruitment for military
Pictures of ancient ad
Functions of Advertising
Inform function
Persuasive Function
Convincing Function
Reminder Function
Reinforcing Function
Advertising Planning
What do i want my advertising to
accomplish
Whom should my advertising speak to
What should my advertising say
Where should I place my advertising
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Pictures of ancient ad
Functions of Advertising
Inform function
Persuasive Function
Convincing Function
Reminder Function
Reinforcing Function
Advertising Planning
What do i want my advertising to
accomplish
Whom should my advertising speak to
What should my advertising say
Where should I place my advertising
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Functions of Advertising
Inform function
Persuasive Function
Convincing Function
Reminder Function
Reinforcing Function
Advertising Planning
What do i want my advertising to
accomplish
Whom should my advertising speak to
What should my advertising say
Where should I place my advertising
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Advertising Planning
What do i want my advertising to
accomplish
Whom should my advertising speak to
What should my advertising say
Where should I place my advertising
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
5 Mrsquos of advertising
5 M‟s
Money
Mission
MessageMedia
Measurement
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Advantages of Advertising Generate sales
Increases brand awareness
Sharing information educating people
Helps create goodwill
Knowledge of competitors
Cost effective method to communicate to mass audience
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Costly Functions
Increases the cost of the commodity
Misleading claims
Disturbing ethics and culture
Establish Monopoly- Small industries suffer
Influences purchasing powerCreating unrequited desire
Misuse of advertising
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Medias used in Advertising
Print Advertising
Guerrilla Advertising
Broadcast Advertising
Outdoor Advertising
Direct Advertising
Cell phone and Mobile Advertising
Online Advertising
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Shock
Advertising
Surrogate
Advertising
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Shock Advertising
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
ldquodeliberately rather than inadvertently
startles and offends its audience by violating
norms for social values and personal idealsrdquo
They include lewd or tasteless sexual
references or obscenity vulgarity brutality
nudity gruesome or revolting scenes or
violence
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Features Huge Impact On Consumer Purchases
Brand Image This Impact May Be Positive Or Negative
Shock advertising is not for everybody
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Axe
Zatak
Denver Deo
Amul Macho
Cancer Society Of India Etc
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Pics
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Surrogate Advertising Softly promoting hard products
Surrogate advertising of products is done by promoting other products under the umbrella of the original brand
It includes promotional products like audio Cds Cassettes Apparels etc
Bagpiper Club soda
Imperial Blue Music CDs Men will be menbdquo
Royal Challenge Golf accessories music CDs and mineral water
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Advertising Campaign
A coordinated series of linked advertisements with a single idea or theme
Broadcast through several media channels
It may focus on a common theme and one or few
brands or products or be directed at a particular
segment of the population
Successful advertising campaigns achieve far more than the sporadic advertising and may last
from a few weeks and months to years
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Bubbles mdash the Pears Soap
Advertising Innovation 19th century
Thomas Barratt- the father of modern advertising
fine art used to connote the brands quality purity (ie untainted by commercialism) and simplicity (cherubic children)
Good morning Have you used Pears soap
Pears Annual
Miss Pearsldquo
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
LUX ndash 20th
century
Celebrity endorsement
Calendars
Cash Prices
ldquosoft youthful lovely femininerdquo
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Coca cola Advertising
Campaign
London Olympics
Public Service Initiative
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Conclusion Attracting customers
Builds brand loyalty
Build sales
Improving the Bottom Line
Thank you
Thank you