Parvati Parinaya of Bana Bhatta - Mangesh Ramkrishna Telang Nirnaya Sagar Press 1902
ADVERTISEMENT PPT..By- Mangesh S Mankar
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Transcript of ADVERTISEMENT PPT..By- Mangesh S Mankar
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Presented By- Mangesh S. MankarMBA- 2nd SemP.R.Patil College of Management.
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Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer.
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Edo periodadvertising flyer from 1806 for a traditional medicine called Kinseitan
Egyptians used papyrus to make sales messages and wall posters
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Increase sales.
Profit Maximization.
Creating Goodwill.
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Product Advertisement:-It particularly includes product, typically it
communicate a message including the name of product.
Institutional Advertisement:-Promoting a concept, idea, or philosophy,
Or the goodwill of an industry or organization.
Public Service Advertisement:-To advertise non-commercial issues like HIV/AIDS
energy conservation and deforestation.
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Direct:-It tries to get you to
take action now buy the product Now immediate buying.
Indirect-It tries to point out
the advantages of the product, so if you think about this product later you will buy their brand.
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An Advertisement that make direct comparison with competitive brand.
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Prepared for Marketing 106 Copyright, Professor W.T.G. Richardson, Seneca College
Relationship between Advertising and the Product Life Cycle
Pioneering
Competitive
Comparative
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Product- Product highlights various attributes of the product.
Price- Price helps us in analyzing whether it is competitively priced or not.
Place- Place focuses on efficiency of distribution network of Product.
Promotion- Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements.
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It should be based on Human-psychology. It should be Attractive, eye catching. It must be in brief. Communicate basic information. Create an emotional response in
viewers/readers. Be perfectly truthful and absolutely
believable.
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Finding the most effective media to deliver the desired number of exposure to the target audience….
Print Media ( newspaper, magzines etc.) Broadcast Media (T.V ) Internet Street Advertising (Billboard, wall painting
etc.)
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Deceptive Advertising:-Claiming that a product can do something that it cannot is a clear-cut case of deception (misleading).
-Ad by Nike
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Little children are usually not understand the ads, but they understand the pictures...
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EXAMPLE
In the picture it is easily seen that the advertisement of pizza is different from what it actually looks like .
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Famous celebrities are hired for advertisements by some companies and by using the product the customers feel themselves like those celebrities
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An area where advertisers and marketers must decide what is permissible (and therefore justified and ethical) is impression management.
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www.wikipedia.org Product life cycle- www.writiger.com www.flightlne.highline.edu Pictures by:- www.heromotocorp.com Nike ads- www.toxel.com Adidas building soccer ad- www.decodir.com HUL v/s P&G- www.advertworld.blogspot.com Video- www.vuclip.com
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