Advertisement Plan
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Transcript of Advertisement Plan
Proposal- Advertisement Assignment 4
Proposal- Advertisement Assignment 4
Presented to: Ms. Alia Hasan
Group Members:Areeba MushtaqSavera DarSaba KhanSabahat HussainBrand:Lifebuoy SoapCourse Instructor:Ms. Alia HasanDate of Delivery:Second Week of November (to be decided)Outline S.noTaskResponsibility
1Brainstorming for choosing a brandAreeba, Saba, Savera, Sabahat
2Analysis of Current Advertisement AgencySaba
3Analysis of Current Brand PositioningAreeba
4A Critique on the current advertisement/positioningSavera
5SWOT AnalysisSabahat
6Development of Advertisement Objectives & StrategiesAreeba, Saba, Savera, Sabahat
7Target AudienceAreeba
8Brand Positioning (either repositioning or same)Savera
9Brand Image & PersonalitySaba
10Development of Media Objectives & StrategiesAreeba, Saba, Sabahat, Savera
11Determining the media vehiclesSabahat
12Development of story boardAreeba, Saba, Sabahat, Savera
13Development of TVC (Shooting)Areeba, Saba, Sabahat, Savera
14Development of posters for Print MediaAreeba, Saba, Sabahat, Savera
15Development of Radio AdAreeba, Saba, Sabahat, Savera
16Evaluation of effectivenessAreeba, Saba, Sabahat, Savera
17Writing the case studyAreeba, Saba, Sabahat, Savera
18Presentation of Plan & CampaignAreeba, Saba, Sabahat, Savera
Touch Points:1- TVC2- Radio Ad3- Print Media4- Digital Ad