Proposal- Advertisement Assignment 4

Proposal- Advertisement Assignment 4

Presented to: Ms. Alia Hasan

Group Members:Areeba MushtaqSavera DarSaba KhanSabahat HussainBrand:Lifebuoy SoapCourse Instructor:Ms. Alia HasanDate of Delivery:Second Week of November (to be decided)Outline S.noTaskResponsibility

1Brainstorming for choosing a brandAreeba, Saba, Savera, Sabahat

2Analysis of Current Advertisement AgencySaba

3Analysis of Current Brand PositioningAreeba

4A Critique on the current advertisement/positioningSavera

5SWOT AnalysisSabahat

6Development of Advertisement Objectives & StrategiesAreeba, Saba, Savera, Sabahat

7Target AudienceAreeba

8Brand Positioning (either repositioning or same)Savera

9Brand Image & PersonalitySaba

10Development of Media Objectives & StrategiesAreeba, Saba, Sabahat, Savera

11Determining the media vehiclesSabahat

12Development of story boardAreeba, Saba, Sabahat, Savera

13Development of TVC (Shooting)Areeba, Saba, Sabahat, Savera

14Development of posters for Print MediaAreeba, Saba, Sabahat, Savera

15Development of Radio AdAreeba, Saba, Sabahat, Savera

16Evaluation of effectivenessAreeba, Saba, Sabahat, Savera

17Writing the case studyAreeba, Saba, Sabahat, Savera

18Presentation of Plan & CampaignAreeba, Saba, Sabahat, Savera

Touch Points:1- TVC2- Radio Ad3- Print Media4- Digital Ad