Advertisement Analysis Patrick Smith

The band’s name is clearly displayed centrally on the advertisement using large clear font, this is makes it easy to identify and grabs any interested consumer’s attention. They challenge a convention with the presentation of the poster by not including the album’s artwork within the advertisement, while it does look stylish and well put together it’s lack of synergy by including different artwork hinders the products identifiability. I feel that the font they use for the album’s title isn't clear enough for an observer to read at a glance, this is something that we should keep in mind for our own advertisement. The title is however mentioned again in a clearer font. They include the convention of showcasing a popular single on the advertisement which people might recognize, this should entice people to purchase the album if they enjoyed it.

The release date and website are clearly visible at the bottom of the page letting the observer know when they can purchase the product and find out more about the band (latest music, tours etc)

The advertisement artwork is the same as the digipak that it is promoting, this will make the product easier to identify in a retail environment. Something that we intend on including within our ancillary texts to create a sense of synergy between the products.

Like the previous Tame Impala advertisement they included the band’s website to inform people where they can find out more information about the band.

The band’s name (KASABIAN) uses their house style and in predominantly presented at the top of the page, this is an important convention at it makes it easy to identify from the font alone.

Located at the bottom of the page is the key information that the advertisement is trying to convey to the observer. You can see see large bold font displaying that it is the band’s debut album with a list of singles which people might recognize, like the previous ad this is done as people may recognise a song that they have enjoyed which should entice them into purchasing the product.They included the convention of displaying the different formats and editions you can purchase and is included, something that we should defiantly use as we will be releasing a digipak with a bonus DVD so it is a great idea to show the consumer this somewhere on our advertisement.

This album advertisement follows the convention of using the album artwork as the image featured on the poster, again this makes the actual product itself more identifiable in a retail environment as a result. I like the idea of featuring a picture of the artist on the poster as in this case Stevie Wonder is a popular icon that transcends popular culture, this makes it instantly identifiable as a Stevie Wonder product. This could be done on our own poster using our Jarvis Cocker actor.Another convention that they followed was to keep the poster simplistic while still conveying what the advertisement is promoting. If the advertisement feels overcrowded then a passer by may not identify what the poster is trying to sell at a glance.

Following advertisement conventions, key information like the album's name, release date and featured single is located at the bottom of the poster. This succinctly conveys to audience the information that they need to know, something that I feel we should apply to our own promotional material.