Ad campaign analysis

“ peanut butter cup”

By: Melanie Solano

General information • Type of product:

chocolate

• Brand:

Reese’s

• Campaign name:

“Two great tastes that taste great together!”

Creative briefing

Target audience: young adults and teenagers

Desired positioning: a delicious way to give presents, or eating a treat at any time.

Key promise or benefit: will be a delicious way of eating peanut butter and chocolate in different ways.

Communication tone: emotional

Message analysis

What does it say? Make a new way of eating

chocolate and peanut

How is it said? In a comic way

Whom is it addressed to? Young adults and

teenagers

When is it said? In a sunny morning

Where is it said? At a house or outdoors.

Concept and slogan

What is the concept chosen to differentiate the product or service?

Different and delicious way of eating chocolate.

What is the slogan?

Two great tastes that taste great together!

Creative execution Execution elements:

•Characters:

•Teenagers and young adults.

• Images:

•House, outdoors.

•Texts:

•no next shown at all.

• Illustrations:

• just the chocolate wrap.

•Music:

• 80’s style background music.

Execution Aspects:

• Size:

• 0:36min

Web plataform

The different recipes you can adquire to make new inventions with this chocolate!

It allows you to share the recipes or either tweet someting about it.

Campaign video

Personal opinion