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Advertise with Australia’s most visited charity website
For more information, please contact: ● Vickie Davy, Director (Melbourne office) [email protected] ● John Bishop, Director (Perth office) [email protected]
Overview of PetRescue
PetRescue has a vision of a future where every rescue pet finds a home, and every Australian pet lover discovers the joy and unconditional love a rescue pet brings.
PetRescue is the most popular charity website in Australia, serving over 80 million page views to 3.1 million unique Australian visitors annually. Every month over 7,000 families take home a new pet found via PetRescue. All of these families will require food, treats, care products, training, environmental enrichment, veterinary care and insurance for their new pet. This media kit describes opportunities for advertisers to market petrelated products and services to reach this unique, valuable and active audience.
Media Kit for PetRescue.com.au updated January 2016
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Audience The PetRescue website is visited by a highly engaged, active audience who are looking to adopt a new pet. Primarily, users are female aged between 2554 as well as families with kids. PetRescue has seen traffic grow considerably around 25%, year on year since its launch in 2004. Visitors to PetRescue are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.
Demographics and Monthly Audience Metrics The following information describes the size and scale of PetRescue‘s monthly audience.
Media Kit for PetRescue.com.au updated January 2016
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Age & Gender
Media Kit for PetRescue.com.au updated January 2016
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Affinity Category (reach)
Media Kit for PetRescue.com.au updated January 2016
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Transactional Emails ● 242k ‘PetRescue Alert’ emails sent each month ● Doubleoptin, singleclick unsubscribe ● 37% open rate, 6% click rate
Monthly Newsletter Emails ● 99k ‘PetRescue Post’ subscribers are sent our newsletter each month ● 2,000 new subscribers each month ● Doubleoptin, singleclick unsubscribe ● 22% open rate, 4% click rate
Social Media Metrics
8,523 Twitter Followers 111,233 Facebook Fans 3,282 Instagram Followers
The above traffic and demographic information was sourced via Google Analytics, Mandrill, Mailchimp, Twitter, and Facebook in January 2016
Media Kit for PetRescue.com.au updated January 2016
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Rates & Opportunities PetRescue offers numerous advertising opportunities for advertisers to reach this valuable, relevant audience.
Standard Advertising Opportunities Please refer to the Interactive Advertising Bureau for standard ad sizes and file size limits.
Ad Unit Dimensions CPM Rate
Leaderboard North (all pages) 970 x 90 $45
Wide Skyscraper (all pages) 160 x 600 $30
Leaderboard South (search results pages) 728 x 90 $25
Large Medium Rectangle (pet profile pages) 336 x 280 $40 Other Advertising Opportunities In addition to standard website banner advertising, PetRescue also offers the following:
● Sponsored social media campaigns ● Sponsored newsletter campaigns ● Sponsored PetRescue Alert email campaigns
Advertising packages including display advertising, email campaigns and social media content are also available. Contact us for additional information on how you can take advantage of these unique opportunities. For more information, please contact:
● Vickie Davy, Director (Melbourne office) [email protected] ● John Bishop, Director (Perth office) [email protected]
Media Kit for PetRescue.com.au updated January 2016
http://www.iab.net/guidelines/508676/508767/displayguidelinesmailto:[email protected]:[email protected]
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Leaderboard North Example
Media Kit for PetRescue.com.au updated January 2016
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Wide Skyscraper Example
Media Kit for PetRescue.com.au updated January 2016
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Large MREC Example
Media Kit for PetRescue.com.au updated January 2016
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Leaderboard Middle Example
Media Kit for PetRescue.com.au updated January 2016
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Ad Specs Accepted Image Types: GIF, JPEG, FLASH File Size: max 60kb Animation Allowed: Yes Animation Time: 15 seconds (looping permitted) Frame Rate: Max 24 frames per second 3rd Party Ad Serving Allowed: Yes Border: All creatives must have a border
Flash Button clickTag Please code up your clickTag tracking variable according to the following guidelines. Example: Adding a clickTag to ActionScript 2.0 Create a button on your Flash movie and use getURL() to specify the clickTag:
on (release) { getURL (_level0.clickTag, "_blank"); }
See Adobe's Designer's Guide article, Tracking Macromedia Flash Movies, for more information. Example: Adding a clickTag to ActionScript 3.0 If you use the example below, change 'Link_1' to the instance name of your clickTag button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { var sURL: String; if ((sURL = root.loaderInfo.parameters.clickTag)) { navigateToURL(new URLRequest(sURL), "_blank"); }
Media Kit for PetRescue.com.au updated January 2016
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
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Deadlines All banner ads are required 2 days prior to online publication. If you are unable to supply the URL when submitting banner ads, please ensure this is supplied no less than 1 days prior to the ad being published online.
Copyright & Conditions
Indemnity & Warranty Advertisers and/or advertising agencies by submitting or authorising material for publication by the Publisher and in consideration of the Publisher agreeing to publish the material:
1. INDEMNIFY the Publisher, its employees, agents and related companies (as defined in the Corporations Act) against all actions, proceedings, claims, demands, losses, damages, cost and expenses (including indemnity legal costs) arising out of or in connection with the publication of the material including any such action, proceedings, claims, demands, losses, damages, costs and expenses relating to defamation, malicious falsehood, breach or infringement of copyright, trademark or design, breach of the Competition and Consumer Act or breach of any other legal, equitable or statutory rights or breach of the warranty in paragraph 2 below.
2. WARRANT that publication of the material will not give rise to any claim of breach of any legal, equitable or statutory rights against the Publisher and will not breach any laws or regulations including, the prohibitions relating to advertising in the Australian Consumer Law (schedule 2) of the Competition and Consumer Act.
Privacy Policy ● The advertiser consents to the use by PetRescue Ltd and its related corporations (as defined by the Corporations Act 2001) of the
advertiser’s details and acknowledges that PetRescue Ltd and its related corporations, may, at their discretion disclose and use those details for the purpose of providing the advertiser with goods or services, communication with the advertiser, planning, research, product and business development and sales, the promotion and marketing (whether target, direct or indirect) of their businesses, services or products or those of a third party which we believe may be of benefit to you. The details will also be used to investigate complaints, as required or permitted by any law, to enable PetRescue Ltd to perform its obligations under this or any other agreement and to ensure that the advertiser performs its obligations under their or any other agreement.
● If you do not want the details to be used for the purposes stated in clause (a) above please contact us [email protected] and PetRescue Ltd will ensure that the details are not used for that purpose.
● For details of the PetRescue Ltd Privacy Policy, please go to http://www.petrescue.com.au/terms_of_use.
Media Kit for PetRescue.com.au updated January 2016
http://www.petrescue.com.au/terms_of_use
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Changes to Rates PetRescue Ltd reserves the right to alter any advertising rate, without notice, at any time.
Goods and Services Tax All rates/charges displayed in this rate card are inclusive of the amount of GST levied on the value of all goods and services supplied by PetRescue Ltd. Advertisers must pay the GST amount at the same time and in the same manner as the charges based on these rates.
Payments
Cash Payment Any customer who does not qualify for a Credit Account with PetRescue Ltd may lodge advertising, with prepayment required in full prior ads going live. PetRescue Ltd accepts the following forms of payment: EFT, Visa, and MasterCard.
Credit Account If you would like to apply for a credit account with PetRescue Ltd, please contact [email protected]
Advertisement Content / Style
Foreign Language Advertisements All notices required to be printed in a foreign language must be accompanied by the English translation, which will appear before the foreign language notice. Both English and foreign versions will be charged. Translations must be supplied from an accredited translator.
Controversial Subjects The publisher reserves the right to alter or decline advertising copy, without reference to advertisers, to ensure that PetRescue Ltd is not exposed to claims, complaints or legal action concerning publication of material prepared by other parties.
Media Kit for PetRescue.com.au updated January 2016
mailto:[email protected]
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Website Addresses & QR Codes The use of website addresses and QR codes in advertisements is subject to prior approval by the publisher, in addition the below conditions apply:
1. The publisher does not warrant the accuracy of content on the website. 2. The advertiser is responsible for checking the accuracy of all information and content published on the website. 3. The publisher accepts website addresses and QR codes in advertisements in good faith. 4. Advertisers placing website addresses and QR codes in advertisements agree to comply with the Competition and Consumer Act. 5. As a condition of publishing website addresses or QR codes in advertisements, the advertiser warrants to the publisher that the
advertiser will not use the website for any purpose that is unlawful or prohibited by these terms and conditions
Legal Requirements
Competition & Consumer Act and Fair Trading Act The Competition and Consumer Act and in particular the Australian Consumer Law contain a number of prohibitions affecting advertising, including the prohibition of misleading and deceptive conduct. All advertisements lodged must comply with this legislation. Legal advice should be obtained by advertisers in relation to these issues.
Copyright Warning Due to the Copyright Act 1968, advertisers are advised that the inclusion in advertisements of material (photographs, artist’s illustrations or text) taken from any other source, whether an article published in a newspaper, magazine, periodical or otherwise is strictly prohibited without the written consent of the owner of the copyright. It is the advertiser's sole responsibility to ensure that any material used in an advertisement;
● is authorised for publication by the owner of the copyright to prevent the possibility of legal action being taken against the advertiser for any breach of the Copyright Act;
● does not infringe any legal, equitable or statutory interests of: (i) any living person/s depicted in the material; or (ii) the owner of any legal, equitable or statutory interest in respect of subjects or items depicted, described or referred to in the material.
PetRescue Ltd copyright material must not be reproduced without permission.
Media Kit for PetRescue.com.au updated January 2016
