Advert research

7
Annotating a digipak advert

Transcript of Advert research

Page 1: Advert research

Annotating a digipak advert

Page 2: Advert research

Star reviews, This is a Convention. This gives People encouragementWhen buying things Because this is a Persuasive technique.

Huge image of the Artist. This is a usual Because it shows peopleWho the artist is and catchesThere attention.

The advert keeps a singleHouse style.

The artist is represented asGood looking because youCan see she is wearing make-Up and she isn’t representedTo be sexy or glammed upLike other artists because allYou can see is her faceAnd that’s what its based on.

The font has affects on itTo match in the the ‘lights’House style advertised hereTo matches in and makes itLook very affective.

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Where would you see the advert?

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A good place to put a advert of our product in is magazines, because of our target Audience. Young people, more women read magazines, especially magazines aimed at this target audience. So this would be a ideal place to have adverts. An example of a good magazine to have our advert would be something like glamour magazine.

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Another good place to put our advert is billboards. These can be found almost anywhere. We would be focusing on billboards near towns/cities where young people, our target audience live and hang around. Adverts can also be put on public transport like, underground trains, buses, taxi’s and other public transport. Adverts can also be put in places what link in what that transport like bus stops and train stations. Adverts can also be put on the side of buildings or other large objects.

The best approach for our advert would be public transport because our target audience will be the biggest users of public transport so this opens up the market.

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How to appeal to my target audience

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When designing my advert I will be keeping in mind our target audience, Teenage girls (12-18).I will keep the house style the same as the Digipak as you can see below this is the digipak frontCover. I will be using images of her as well and keep the pink, white and black colours schemes.